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Welly (toy company)

Welly Die Casting Factory Limited is a manufacturer of die-cast toy cars and has been in the scale model business since 1979.

The company's factories are located in Guangdong Province of China, and employ over 3000 workers.



A Yamaha motorcycle model in 1:18 scale.

At the beginning of the 1980s, Welly mainly produced die-cast toy cars roughly 3 inches in length (approx. 1:64 scale). 4.75 inch die-cast toy cars (approx. 1:38 scale) were added later that decade. In the 1990s, the company developed 1:24 scale models, then added 1:18 scale ones.

Welly currently manufactures a wide range of scales for its customers, namely 1:18, 1:24, 1:32, 1:38, 1:43, 1:64 & 1:87. It is a licensee of over 40 different brands, including ones for cars, trucks, bicycles, and motorbikes, off-road trailers, as well as ones for full playsets. Each year, the company invests additional capital in new models.

Welly recently established a research and development department, and began to developing different ranges of radio-controlled models, including 1:32 scale die cast cars and trucks, and 1:12 scale plastic RC cars.


There are hobbyist collectors who are attracted to the products manufactured by Welly, and keenly review and collect their products.[1]


Welly reproduces Russian cars in 1/34 and 1/60 scales only for the Russian market.

In South Korea, Pino B&D and Innocean sell 1:38 Hyundai & Kia diecasts.


  1. ^ "Die Cast Society". Die Cast Society.

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