Weight Wins was a UK weight loss business which developed and commercialised the concept of personal contracts for weight loss. The company attracted attention from UK and international media for its 'Pounds for Pounds' weight loss programme and for operating the first trial by the UK's National Health Service (NHS) of a weight loss incentive programme.[1][2][3][4][5][6] The diet rewards sector addressed the specific problem of overweight and obesity. As with many commercial diet plans, there was no good evidence it is helpful or cost-effective.[7] The company was dissolved in 2016.[8]

Weight Wins
Type of businessPrivate
FoundedLondon, UK
Area servedInternational
Founder(s)Winton G. Rossiter
ServicesWeight loss/diet rewards


Weight Wins' was first devised in 2007 following a UK-wide consumer survey. The initial scheme was developed and trialled as the 'Pounds for Pounds' programme over a three-month period from September to December 2007, with a maximum weight loss target of 15 lbs.[6]

See alsoEdit


  1. ^ Goddard, Sophie. "Getting paid to diet. REALLY?". Cosmopolitan UK. Retrieved 2012-03-31.
  2. ^ Hollis, Liz. "A pound for a pound". Prospect Magazine. Retrieved 2012-03-31.
  3. ^ Beckford, Martin (2011-04-28). "'Bribing' obese to lose weight does work, say academics". Telegraph UK. London. Archived from the original on 2011-04-30. Retrieved 2012-03-31.
  4. ^ Laurance, Jeremy (2010-06-07). "'Pounds for pounds' scheme helps obese people shed stones". The Independent UK. London. Retrieved 2012-03-31.
  5. ^ Jaimeson, Alastair (2010-01-13). "Overweight could earn £1,750 from slimming". Telegraph UK. London. Archived from the original on 2010-01-15. Retrieved 2012-03-31.
  6. ^ a b Willey, Jo (16 January 2009). "NHS to offer fat people £425 to shed the pounds". Express UK. Retrieved 2012-03-31.
  7. ^ Tsai, AG; TA Wadden (2005-01-04). "Systematic review: An evaluation of major commercial weight loss programs in the United States". Annals of Internal Medicine. 142 (1): 56–66. doi:10.7326/0003-4819-142-1-200501040-00012. ISSN 0003-4819. PMID 15630109. S2CID 2589699.
  8. ^ Companies House. "WEIGHT WINS LIMITED". Retrieved 2022-06-08.

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