WXRY-LP is a LPFM radio station, broadcasting at 99.3 FM. The station is owned by Gamecock Alumni Broadcasters, a nonprofit organization. The format is officially Adult Album Alternative, although it leans more toward Alternative rock.
|City||Columbia, South Carolina|
|Broadcast area||South Carolina|
|Slogan||The Independent Alternative|
|HAAT||71.5 meters (235 ft)|
The station started test authority on its new LPFM signal in 2005 with a loop of Dance-oriented songs and the brief on-air moniker "Yes 99" (a tribute to Columbia's former Dance-oriented CHR "Yes 97" (WYYS), now known as WLTY). When testing was complete in March 2005, the station stunted for a few hours with a brief snippet of "Revolution 9" from The Beatles's "White Album". The Adult Album Alternative format was unveiled at the end of the stunt.
The WXRY call letters were used once before in the Columbia radio market. The 93.5 frequency (now known as WARQ) had originally signed on as WXRY in 1971.
In addition, in 2005 the station started an Unsigned radio show on Sunday nights, hosted by Randy Borawski and Brent Lundy, which features interviews and live music by unsigned musicians and bands through the southeast.
On April 6, 2012, WXRY was granted a construction permit for a move to 99.5 MHz.