WNCT-TV, virtual channel 9 (VHF digital channel 12), is a dual CBS/CW+-affiliated television station licensed to Greenville, North Carolina, United States and serving Eastern North Carolina's Inner Banks region. The station is owned by Nexstar Media Group. WNCT-TV's studios are located on South Evans Street in Greenville, and its transmitter is located in Grifton Township along NC 118.
Jacksonville, North Carolina
|City||Greenville, North Carolina|
|Channels||Digital: 12 (VHF)|
Virtual: 9 (PSIP)
|Branding||WNCT 9 On Your Side|
Eastern North Carolina CW (on DT2)
|Slogan||First in the Inner Banks|
|Owner||Nexstar Media Group |
(Nexstar Broadcasting, Inc.)
|WNCN, WBTW, WAVY-TV, WVBT|
First air date
|December 22, 1953|
Former call signs
Former channel number(s)
9 (VHF, 1953–2009)
10 (VHF, until 2020)
both secondary 
Call sign meaning
|We're North Carolina Television|
|HAAT||573.6 m (1,882 ft)|
Public license information
The station signed on December 22, 1953 and aired an analog signal on VHF channel 9. It is the fourth-oldest continuously operating television station in North Carolina (behind Charlotte's WBTV, Greensboro's WFMY-TV, and Winston-Salem's WXII-TV) and the oldest station in the eastern part of the state. The station was originally owned by The Daily Reflector along with WGTC radio (1590 AM and beginning in 1963, 107.7 FM).
It has always been a primary CBS affiliate but also carried some ABC shows along with Washington-based NBC outlet WITN-TV (channel 7). It became an exclusive CBS affiliate when WNBE-TV (channel 12, now WCTI-TV) signed on from New Bern in 1963. WNCT maintained a secondary relation with DuMont from 1953 until the network shut down in 1955. From 1959 until 1998, it aired a weekday morning talk show known as Carolina Today, which included local hosts such as Judge Charles H. Whedbee. WNCT was the first station in the area to broadcast in color.
Roy H. Park bought The Daily Reflector and WNCT in 1961, followed by WGTC radio in 1963. The radio stations changed their calls to WNCT-AM-FM by 1965, at which time the TV station added the "-TV" suffix to its callsign. The television station remained the flagship of Park Communications until it merged with Media General in 1997.
It served part of the Wilmington market (mostly Pender County) until that city got its own CBS affiliate, WJKA-TV, in 1984. When that outlet switched to Fox in 1994 and became WSFX-TV, WNCT resumed serving as the default CBS affiliate for parts of the Wilmington area until low-powered WILM-LP (now WILM-LD) switched its affiliation to CBS in 2000. However, WNCT still served some parts of that area which could not obtain WILM's off-air signal and/or on cable until 2017 when WWAY acquired the CBS affiliation for its second digital subchannel.
The station's CBS high-definition signal was picked up by DirecTV on January 7, 2009 and this is also carried on Dish Network. WNCT's broadcasts became digital-only, effective June 12, 2009. On that date at 6:30 in the evening, the station signed off its analog signal for the final time.
WNCT-DT2, branded on-air as Eastern North Carolina CW, is the CW-affiliated second digital subchannel of WNCT-TV, broadcasting in 720p high definition on VHF channel 12.2 (or virtual channel 9.2 via PSIP).
On January 24, 2006, CBS Corporation (which split from Viacom after 2005) and Warner Bros. Television (the company which owned The WB) announced they then would cease operating the UPN and The WB networks and combine their resources to create a programming service entitled The CW. The letters would represent the first initial of the new network's respective corporate parents. WCTI offered UPN on its third digital subchannel while The WB aired on cable-only "WGWB". On September 18, WNCT changed its second digital subchannel to become part of The CW through The CW Plus (a similar operation to The WB 100+).
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP short name||Programming |
|9.1||1080i||16:9||WNCT-DT||Main WNCT-TV programming / CBS|
|9.2||720p||WNCTCW||Eastern North Carolina CW|
|9.4||16:9||Escape||Court TV Mystery|
Even before a full news department was established, WNCT offered weather forecasts to area farmers. For coverage of severe weather events such as hurricanes and floods, the station received a national Edward R. Murrow Award and was the smallest television station to get this recognition. It also won a Service to America Award.
In terms of ratings, Eastern North Carolina is usually not fiercely competitive during sweeps periods. Generally, WNCT trades the ratings crown with WITN and WCTI. In July 2008, this station became the area's most watched outlet after taking first place weeknights at 6 and 11. But since then, it has fallen to 3rd place weeknights at 6. As of May 2010, WITN has won the sign-on to sign-off honors for two consecutive ratings periods. The NBC station won all news time periods except for the weekday noon time slot.
In the late-1990s, WNCT began producing the market's original prime time newscast on Fox affiliate WFXI/WYDO (then owned by Piedmont Television) through a news share agreement. Known on-air as Fox News at 10, the broadcast could be seen every night for thirty minutes. Although it featured most of WNCT's on-air team, the show did maintain a separate news anchor. The outsourcing arrangement was terminated in December 2007 after WCTI became a sister station to WFXI/WYDO through their management by the Bonten Media Group.
Initially in January 2008, WCTI began repeating its nightly 6 o'clock newscast in the 10 o'clock time slot on WFXI/WYDO. Eventually, a new nightly prime time broadcast (produced by WCTI) was added to the Fox affiliate on January 28. Meanwhile, WNCT began airing a new newscast at 10 on its CW-affiliated subchannel. This program is currently known as 9 on Your Side at 10 on The CW and can be seen every night for a half-hour competing with the WFXI/WYDO broadcast (seen for an hour on weeknights, thirty minutes on weekends). Like all CW Plus outlets, WNCT-DT2 also airs the nationally syndicated weekday morning show The Daily Buzz.
During weather forecast segments, the station features a live NOAA National Weather Service weather radar originating from the Local Forecast Office on Roberts Road in Newport (on-air, this is known as "Live VIPIR 9"). In addition to the main studios, WNCT operates a bureau in New Bern on Center Avenue (along US 17 BUS/Clarendon Boulevard). On October 17, 2013, WNCT became the area's third television outlet to upgrade news production to high definition behind WCTI and WITN. The station provides weather updates for WZGO-FM 91.1, WIKS-FM 101.9, WMGV-FM 103.3, and WNCT-FM 107.9.
- "For the record" (PDF). Broadcasting. January 11, 1965. p. 85.
- "Commercial Television Stations of the U. S., 1952". jeff560.tripod.com. Archived from the original on August 14, 2017. Retrieved April 24, 2018.
- "Changing hands" (PDF). Broadcasting. October 2, 1961. p. 56.
- "Changing hands" (PDF). Broadcasting. August 5, 1963. p. 79.
- "For the record" (PDF). Broadcasting. January 20, 1964. p. 85.
-  Archived January 9, 2009, at the Wayback Machine
- http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf[permanent dead link]
- "RabbitEars.Info". www.rabbitears.info. Archived from the original on September 18, 2016. Retrieved April 24, 2018.
- "Greenville, NC - News, Weather, Sports". WNCT. Archived from the original on April 21, 2016. Retrieved September 28, 2015.
- "3". broadcastingcable.com. Retrieved April 24, 2018.