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WKSL (97.9 MHz) is a commercial radio station located in Neptune Beach, Florida, broadcasting to the Jacksonville, Florida area on 97.9 FM. The station is owned and operated by iHeartMedia. WKSL airs a Top 40 music format branded as "KISS FM", a brand name used on most of its sister Top 40/Pop stations. The station's studios are located on Central Parkway in Jacksonville's Southside section, and the transmitter is in the Arlington section.
|City||Neptune Beach, Florida|
|Broadcast area||Jacksonville metropolitan area|
|Branding||97-9 KISS FM|
|Slogan||Elvis Duran & All the Hits|
Jacksonville's Sports Leader (HD2)
|Frequency||97.9 MHz (also on HD Radio)|
|First air date||August 1965 (as WFOY-FM at 97.7)|
|HAAT||302 meters (991 ft)|
|Callsign meaning||W KisS JacksonviLle|
|Former callsigns||WFOY-FM (1965-1984)|
|Former frequencies||97.7 MHz (1965-1992)|
(Clear Channel Broadcasting Licenses, Inc.)
|Sister stations||WQIK-FM, W247CF, WFXJ, W295AZ, WJBT, WSOL-FM, WWJK|
Listen Live (HD2)
The station was originally licensed to St. Augustine, Florida as WFOY-FM on 97.7 MHz simulcasting WFOY. In 1984, Shull Broadcasting bought WFOY-AM-FM and changed the FM to Hot AC WUVU "The View 97.7." In 1992, WUVU moved to 97.9 MHz, upgraded its power to 50 kW, and was sold to Paxson Broadcasting, which switched WUVU to WSTF (the former calls of what is now WJRR in Orlando) with an oldies format. On February 2, 1995, it flipped to Smooth Jazz as WFSJ-FM.
WFKS "97.9 KISS FM"Edit
WFSJ flipped formats to Rhythmic-leaning CHR at 3 p.m. on March 17, 2000 as "97-9 KISS FM." For a short time it used the calls WGNE-FM. On July 3, 2000, the call letters changed to WFKS.
From 1994 to 2000, the WFKS calls were used on 99.9 FM in Palatka, as CHR/Hot AC "99.9 Kiss FM." That station became country WGNE-FM in 2000 and was moved into the Jacksonville market by Renda Broadcasting in May 2005. It is now "99.9 Gator Country," competing with the current WKSL-FM's sister station, WQIK-FM.
Radio Now 97.9Edit
On July 1, 2011, at Noon, after playing "Just Dance" by Lady Gaga, WFKS launched into a "Flashback Weekend", playing hits that were popular from the station's 10-year existence, including 1990s songs, promoting "the end of Kiss" at 9 a.m. on the 5th. At that time, after playing "Bye Bye Bye" by *Nsync, WFKS relaunched as "Radio NOW 97-9", while tweaking its format to a more mainstream CHR. The first song on "Radio NOW" was "Kryptonite" by 3 Doors Down. On July 14, WFKS changed their call letters to WNWW to go with the "Radio NOW" branding.
Return to "KISS FM"Edit
On November 1, 2013, after playing "We Are Young" by Fun, WNWW returned to its previous branding as "97-9 KISS FM", returning with a similar "Flashback Weekend" to the one that signed off Kiss 2 years prior. The station still used the WNWW callsign until 2014 because sister station WFKS in Melbourne, Florida currently uses those calls. Instead, the callsign was changed to WKSL on August 1, 2014.