WCOG (1320 AM; "Triad Sports Network") is a radio station broadcasting a sports radio format. Licensed to Greensboro, North Carolina, United States, the station serves the Piedmont Triad area. The station is owned by Curtis Media Group and features programming from ESPN Radio.[3] It is part of the "Triad Sports Network" along with WSML in Graham and WMFR in High Point, and operates out of studios in Winston-Salem.

WCOG SportsTalk1320-93.7 logo.png
CityGreensboro, North Carolina
Broadcast areaPiedmont Triad
Frequency1320 kHz
BrandingTriad Sports Network
FormatSports radio
AffiliationsESPN Radio
OwnerCurtis Media Group
(Crescent Media Group LLC)
First air date
Former call signs
WCOG (1947–1985)
WGLD (1985–1994)
WWWB (1994–1996)
WTCK (1996–1999)[1]
Call sign meaning
Wonderful City of Greensboro[2]
Technical information
Facility ID74203
Power5,000 watts
Transmitter coordinates
36°9′1.00″N 79°54′48.00″W / 36.1502778°N 79.9133333°W / 36.1502778; -79.9133333 (WCOG)
WebcastListen Live


WCOG went on the air in 1947.[4] Throughout the 1960s and 1970s, the station had a top 40 format. Dusty Dunn, Bob Dayton, Scott Derringer, John "Johnny C" Coffman and other DJs played a mix of music that might have included Led Zeppelin, Otis Redding, The Drifters and Janis Joplin.[5] Al Troxler "ruled the airwaves" from above Sky Castle Drive-In on High Point Road.[6]

While attending UNC-Chapel Hill Rick Dees worked for WCOG in 1969 and 1970 when the station was owned by Thoms Broadcasting based in Asheville, NC. Dees left WCOG and worked at WTOB Winston-Salem, NC and WKIX Raleigh, NC when those stations were owned by Southern Broadcasting.[7]

By 1981, WCOG was a country music station.[4] In 1985, the station changed its call sign to WGLD,[1] and its format to beautiful music.[citation needed] A few years later, WGLD changed to satellite-delivered oldies;[8] in 1989, this gave way to an adult standards format provided by the AM Only service. In 1994, the call letters changed to WWWB,[1] and the format to talk radio; WWWB later simulcast WMFR. In 1996[citation needed] the station changed again to WTCK,[1] "The Ticket", and a sports talk format. The WMFR simulcast returned two years later, after WKEW dropped its talk format for Radio Disney.[9]

In 1999, Truth Broadcasting changed the station to Christian talk and returned the WCOG letters.[1] The new format included Billy Graham, Franklin Graham, Charles Stanley and James Dobson.[2] WTOB aired the same programming.[10]

On October 2, 2000, WCOG began telling listeners to switch to WTRU.[11] Late in 2000, the announcement came that Truth Broadcasting would move the Radio Disney affiliation from WKEW to WCOG.[12]

The Walt Disney Company bought WCOG in 2005, which meant more community involvement and visibility for the station.[13] Disney subsequently decided to sell its smaller-market Radio Disney stations, and took WCOG and five other stations off the air on January 22, 2010.[14][15] A sale to Curtis Media Group was announced on March 9;[16] upon taking over, Curtis relaunched the station July 15 with a return to sports talk.[17]


WCOG primarily airs syndicated programming, both national programming from ESPN Radio (including Mike and Mike in the Morning, as well as its nighttime and weekend programs) and the regionally syndicated showThe David Glenn Show (simulcast from WCMC-FM in Raleigh), and Primetime with Chris Kroeger (simulcast from WFNZ in Charlotte). It also carries Appalachian State Mountaineers football and basketball and High Point University Panthers basketball, as well as select additional local sports coverage.[17]

Most of WCOG's programming is simulcast with WSML and WMFR; all three stations break away to carry certain programming as necessary.[18]


Call sign Frequency
City of license ERP
Class FCC info
W229CH 93.7 Greensboro, North Carolina 250 D FCC


  1. ^ a b c d e "Call Sign History (WCOG)". Retrieved June 10, 2010.
  2. ^ a b Alexandrea Ravenelle, "New Owners Resurrect WCOG Radio," Greensboro News & Record, June 3, 1999.
  3. ^ "WCOG Facility Record". United States Federal Communications Commission.
  4. ^ a b Broadcasting Yearbook 1981 (PDF). 1981. p. C-169. Retrieved March 9, 2010.
  5. ^ "Triad Radio Is No Fan of Limp Bizkit," Greensboro News & Record, December 7, 2000.
  6. ^ Britt, Grant (April 18, 2019). "Billy "Crash" Craddock to perform at High Point Theatre in High Point". News & Record. Retrieved May 9, 2019.
  7. ^ "NAB Award Winner—Rick Dees" (PDF). Radio Journal. April 2007 Special NAB Convention Issue. Archived from the original (PDF) on March 26, 2009. Retrieved March 24, 2009. Check date values in: |date= (help)
  8. ^ Bradley Johnson, "Aiming for an Audience," Greensboro News & Record, July 20, 1987.
  9. ^ Jeri Rowe, "WTCK to Drop Sports-Talk Format," Greensboro News & Record, July 30, 1998.
  10. ^ "'Missionary' Finds His Field on Triad AM Radio," Greensboro News & Record, July 8, 1999.
  11. ^ "Station Owners Ponder Format Options," Greensboro News & Record, October 5, 2000.
  12. ^ "Dillon Fence Reunites for N.C. Performances," Greensboro News & Record, December 21, 2000.
  13. ^ "The Walt Disney Company Takes Ownership of Local Radio Disney WCOG AM 1320". dBusiness News. July 29, 2005. Retrieved March 4, 2010.
  14. ^ "Radio Disney Takes Six Stations Silent". All Access. January 28, 2010. Retrieved March 9, 2010.
  15. ^ Zucker, John W (January 26, 2010). "Notification of Suspension of Operations / Request for Silent STA". CDBS Public Access. Federal Communications Commission. Retrieved March 9, 2010.
  16. ^ "Curtis Media buys Greensboro "Radio Disney" affiliate WCOG (1320)". Radio-Info.com. March 9, 2010. Retrieved March 9, 2010.
  17. ^ a b "Curtis Forms Triad Sports Network". Radio Ink. July 14, 2010. Retrieved July 19, 2010.
  18. ^ "Curtis Media Launches Triad Sports Radio Network". WXII12.com. July 16, 2010. Retrieved July 19, 2010.

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