|Channels||Digital: 24 (UHF)|
Virtual: 39 (PSIP)
|Owner||Unity Broadcasting, Inc.|
|Former call signs||W39CD (1997)|
|Former channel number(s)||Analog:|
38 (UHF, 1995-1998)
39 (UHF, 1998-2015)
|Transmitter power||15 kW|
The station first signed on in early 1995 as W38BX, channel 38. In its early years, to complement locally produced programming, W38BX carried programs from TBN. In 1997, the station changed its call letters (and channel position) to W39CD. The station changed its call sign again on January 8, 2013, this time to W39CA. Upon being licensed for digital operation on May 28, 2015, the station changed its call sign to the current W39CA-D.
Today,[when?] W39CA-D is carried on cable systems in both Mississippi and Alabama.
W39CA-D broadcasts over the air, Comcast, MaxxSouth, and Metrocast.