Vivacom (Bulgarian: Виваком) is the brand name of "Bulgarian Telecommunications Company EAD" ("BTC"), the largest telecommunications company in Bulgaria and a former state-owned incumbent operator. The company is headquartered in Sofia, Bulgaria and employs around 5,900 people, owning a mature distribution network with around 230 branded retail outlets and alternative sale points.

Native name
TypeJoint Stock Company
Founded1992 (1992)
Key people
Atanas Dobrev, CEO
ProductsSatellite television, IPTV, Fixed line, Mobile telephony, Internet service provider
BGN 19 billion (2016)[1]
Number of employees
5 905
ParentUnited Group

Vivacom is a fully integrated operator, providing mobile, fixed voice, fixed broadband and pay-TV (both DTH and IPTV) services on a nationwide scale to both residential and business customers. The fixed-line services are provided through copper-based and fibre network footprint, while the mobile services are based on GSM/GPRS/EDGE and UMTS/HSPA+/LTE technologies.

Vivacom owns and operates – Plana teleport, which is able to deliver transmission and connectivity even to the most remote points, including orbital positions in Europe, Africa, Middle East and Asia. Since 2014, Plana Teleport is a member of the World Teleport Association and in 2017 achieved full Tier 3 certification, making it among the most modern facilities of its kind.


BTC has its roots as the incumbent fixed-line operator organizing and facilitating communications services in Bulgaria. The Company has gone through various stages of operation – from the long period of state-owned structure to the privatization procedure in 2004, when the Bulgarian government sold 65% of the share capital.[2]

In May 2005 the BTC was granted a license for the development of third-generation mobile telecommunication systems under the UMTS standard. In November 2005 the Company launched its mobile services under the “Vivatel” brand. “Vivatel” became Bulgaria's fastest growing mobile operator following its launch.

In January 2009, BTC announced the merger with its subsidiary BTC Mobile (“Vivatel”). [3]

In September 2009, BTC and Vivatel united into a new brand - Vivacom. Nowadays, Vivacom is the operator that offers the widest range of telecommunication solutions on the Bulgarian market.

In late 2012, VTB Capital, the investment arm of Russia's second-largest bank, has led a consortium (Viva Telecom Bulgaria EAD) to buy a controlling stake in BTC. The consortium included a local partner, Mr. Tzvetan Vassilev. In November 2012, Viva Telecom Bulgaria EAD acquired a 93.99 percent stake in the Bulgarian Telecommunications Company. The transaction became a fact as a result of the approval of a comprehensive scheme for the sale and restructuring of the company. The deal received approval from the European Commission and other regulatory authorities.[4] Local experts state that the purchase of VIVACOM was among the most complicated deals in Bulgaria.[5]

In 2015, the Belgian investor Pierre Louvrier made the acquisition of the Vivacom group via his Luxembourg holding company LIC33 for nearly 900 million euros. The acquisition was finally canceled by the Belgian investor in July 2015 following numerous embezzlements discovered by him, during the takeover of the Bulgarian group.

On 7 November 2019, it was announced that United Group, the leading telecoms, and media business operating in South-Eastern Europe, has agreed to acquire Viva Telecom Bulgaria. The deal was finalized on 31 July 2020 whereas the shares in Viva Telecom Bulgaria were acquired by United Group Bulgaria EOOD.


Mobile ServiceEdit

As of December 31, 2019, Vivacom is the third largest mobile operator in Bulgaria, based on the number of subscribers. The company's mobile service revenue market share is approximately 30% for the year ended December 31, 2019.

As the end of 2019, Vivacom's mobile network has the following coverage of the Bulgarian population:

  • 2G (GSM/GRPS/EDGE) - 99.99%;
  • 3G (UMTS/HSPA+) - 99.98%;
  • 4G (LTE) - 99.94%.
  • 5G network - VIVACOM launched the first Bulgaria 5G network in all 27 district centers of the country in September 2020.

VIVACOM has received the award for the fastest mobile network in Europe for the Q1-Q2 2020 period according to results from tests taken with Speedtest® by Ookla® for Q1-Q2 2020.

Fixed-line servicesEdit

Vivacom is the incumbent in the fixed voice market with 81% revenue share as at June 30, 2019. As of December 31, 2019 Vivacom is the largest fixed broadband operator with 27% subscriber market share. As of the end of 2019, Vivacom is positioned as the third largest pay-TV provider and the largest IPTV operator.[citation needed]

Supervisory boardEdit

  • Spas Rusev - Member of the Supervisory Board
  • Dragan Šolak - Member of the Supervisory Board
  • Victoriya Boklag - Member of the Supervisory Board
  • Nikos Stathopoulos - Member of the Supervisory Board
  • Stelios Elia - Member of the Supervisory Board

Management BoardEdit

  • Atanas Dobrev - Member of the Managing Board, Chief Executive Officer
  • Radoslav Zlatkov - Member of the Managing Board, Chief Technical Officer
  • Dimitris Lioupis - Member of the Managing Board, Chief Commercial Officer
  • Asen Velikov - Member of the Managing Board, Chief Financial Officer


  1. ^
  2. ^ Historical summary – Bulgarian Posts website
  3. ^
  4. ^ Editorial, Reuters. "UPDATE 1-RLPC-Bulgaria's Vivacom gets court approval for restructuring". U.S. Retrieved 2018-04-15.
  5. ^ BSH. "BOYANOV & Co. Advises on "Probably the Most Complicated Deal in Bulgaria Ever" «  Borislav Boyanov & Co". Retrieved 2018-04-15.

External linksEdit