Star Vijay

(Redirected from Vijay TV)

Star Vijay is an Indian Tamil language general entertainment pay television channel owned by Disney Star (formerly Star India), a subsidiary of Asianet Star Communications. The channel's headquarters is in Chennai, Tamil Nadu. Star Vijay changed hands several times before being partly acquired by the Star India in 2001.[1] The channel telecasts Tamil language programmes such as serials, reality shows and Tamil films.

Star Vijay
Star Vijay logo 2017.png
TypeGeneral Entertainment
Broadcast areaInternational
NetworkAsianet Star Communications
HeadquartersChennai, Tamil Nadu, India
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
OwnerDisney Star
Key people
  • Krishnan Kutty
    (EVP & Channel Head)
  • Balachandran Rathinavel
    (Business Head)
  • Pradeep Milroy Peter
    (Programming Head)
Launched24 November 1994; 28 years ago (1994-11-24)
Former names
  • Golden Eagle Communication (GEC)
    (until 1995)
  • Vijay TV
    (1995–2001, 2021–present, International Feed only)
  • Star Vijay
    (2001–present, India, Sri Lanka, Malaysia and Brunei)
WebsiteStar Vijay on Disney+ Hotstar
Streaming media
Disney+ HotstarIndia


The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[2][3] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[4] The UTV Group bought the controlling interest from United Breweries Group in 1999 for 180 million.[5][6] In 2001, Star India took over the channel and rebranded it as Star Vijay.[7] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[8] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[7][9]

This channel, along with Star One, was launched in Hong Kong in 2007.[10]

The high-definition feed, Star Vijay HD, was launched on 29 May 2016.[11]

On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel.[12]

On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by Asianet Star Communications, a subsidiary of Disney Star that has control over the Malayalam, Kannada and Tamil language channels of the company.

On 4 October 2020, it launched a music channel named Star Vijay Music.[13][14]

On 23 October 2022, Star Vijay revamped it's on-air graphics with a brand new tag line "Maarum Pudhumai Maaradha Perumai".



Sister channelsEdit

Star Vijay SuperEdit

Star Vijay Super, also known as Vijay Super, is an Indian Tamil language movie genre television channel, operated by Disney Star. The channel has been officially launched on 25 August 2016.[15]

Star Vijay TakkarEdit

Star Vijay Takkar[16][17] (formerly Star Vijay Music) is a 24×7 Indian Tamil youth oriented entertainment television channel that has been launched on 10 October 2022, replacing former channel Star Vijay Music. It is the second youth centric channel in Tamil after the Sun Life by Sun Network.

Star Vijay MusicEdit

Star Vijay Music or Vijay Music[18] was a 24×7 Indian Tamil music channel that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as Star Vijay Takkar from 10 October 2022 onwards.[19]


When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[20] A revamp in 2017 brought with it a new logo and the launch of Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[21]

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV.[22] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[23]


  1. ^ "Star buys UTV in Vijay TV – Times of India". The Times of India.
  2. ^ "From Booze To News". Outlook India.
  3. ^ "Why UTV bought Vijay TV". Indian Television.
  4. ^ G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
  5. ^ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
  6. ^ "Vijay TV relaunch date fixed". Indian Television.
  7. ^ a b "Star India buys out UTV's stake in Vijay TV". The Economic Times.
  8. ^ "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  9. ^ "UTV sells Vijay TV pie to Star". Rediff.
  10. ^ "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
  11. ^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
  12. ^ "Vijay Super to be revamped as Tamil movie channel". Television Post.
  13. ^ "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "Vijay Television's sister channel Vijay Super has been refreshed - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 June 2022.
  16. ^ Editorial (21 September 2022). "Star Vijay to launch a youth entertainment channel 'Vijay Takkar'". MediaNews4U. Retrieved 25 September 2022.
  17. ^ "Star Vijay to launch youth-centric entertainment channel Vijay Takkar - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 25 September 2022.
  18. ^ Correspondent, BizAsia (28 September 2020). "Star India set to launch Vijay Music in October". BizAsia | Media, Entertainment, Showbiz, Brit, Events and Music. Retrieved 25 September 2022.
  19. ^ Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.
  20. ^ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
  21. ^ Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
  22. ^ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
  23. ^ "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.

External linksEdit