Venu Srinivasan

Venu Srinivasan is an Indian industrialist, who is the Chairman of TVS Group which include Sundaram-Clayton Group and its subsidiary TVS Motor Company, India's third largest maker of two-wheelers. He also serves on the board of Tata Sons Ltd., the holding company of the conglomerate the Tata Group, TVS & Sons and Cummins India. He is also vice chairman of Tata Trusts. Tata Trusts holds 66% of the equity capital of Tata Sons. He was given the Padma Bhushan Award, the third Highest civilian award in India, in January 2020.[1][2]

Venu Srinivasan
Venu Srinivasan TVS Motor Chairman.jpg
Chennai, Tamil Nadu, India
EducationCollege of Engineering, Guindy, Purdue University
TitleChairman and Managing Director of TVS Motor Company
Board member of
T. V. Sundaram Iyengar & Sons
Spouse(s)Mallika Srinivasan
ChildrenLakshmi Venu, Sudarshan Venu
RelativesT. V. Sundaram Iyengar (grandfather)

As part of the social outreach of TVS Motors and Sundaram-Clayton, he oversees Srinivasan Services Trust (SST), which works in 5000 villages in India.[3] SST's model is one of self development for village communities in India covering education, healthcare, infrastructure, economic development, environment and community development.

Srinivasan is also the Chairman, Board of Trustees, of the Srirangam Sri Ranganathaswamy Temple and has supported restoration work at the complex and several other ancient temples in India.


Venu Srinivasan is the grandson of the TVS Group's founder, T. V. Sundaram Iyengar.[4] He did his schooling in Madras Christian College Higher Secondary School.[5] After graduating from the College of Engineering, Guindy,[6] he completed a Master of Science degree in Management from Purdue University in Indiana, USA.

He has received a Doctor of Management by Purdue University and a Doctor of Science by University of Warwick in Coventry, UK and the Indian Institute of Technology (IIT) Kharagpur, India.

He became the managing director of Sundaram-Clayton in May 1979. He went on to become the chairman of TVS Motor Company. In the late 1980s, Srinivasan scripted a turnaround for the two-wheeler maker, which was mired in labour troubles with striking workers, leading to mounting losses. Srinivasan shut the factory down for three months, forcing the unions to relent. He then upgraded plant machinery, invested in new technologies and implemented Total Quality Management (TQM), a Japanese method of process-driven manufacturing.

He also brought in Professor Lord Kumar Bhattacharyya of the University of Warwick as a consultant to provide guidance. In 2001, ending years of partnership with Suzuki, TVS Motor Company split from the Japanese automaker and started manufacturing on its own.[7]

TVS Motor Company re-entered the market by launching TVS Victor – India's first indigenously built four-stroke motorcycle.[8] The launches that followed, set TVS Motor on the path to becoming India's third-largest two-wheeler manufacturer.

Srinivasan later brought in Professor Yasutoshi Washio of Japan, a Deming Application Prize Winner and Japanese quality management guru Professor Yoshikazu Tsuda as mentors to strengthen the TQM processes within the company. Today, its facilities also make bikes for BMW Motorrad through a strategic partnership with the German firm.

Under Srinivasan's leadership as the Managing Director, Sundaram-Clayton's brakes division won the Deming Prize in 1998 for having "achieved distinctive performance improvements through application of company-wide quality control".[9] In 2002, TVS Motor Company also won the Deming Prize, becoming the first two-wheeler company in the world to do so.[10] In 2019, Srinivasan himself received the Deming Distinguished Service Award, granted to individuals who have made outstanding contributions in the dissemination and promotion of Total Quality Management.[11][12]

Awards and honoursEdit

Srinivasan was conferred the coveted Padma Shri Award by the President of India in 2010 for his contributions in the field of trade and industry.[13] His tireless work to promote trade and cultural relations between South Korea and India have earned him many awards and much recognition. He is the 'Goodwill Envoy for Culture and Diplomacy of the Republic of Korea'. He was earlier the Honorary Consul General, Republic of Korea, Chennai. In 2010, he was honoured by South Korean President Lee Myung-bak, with the civilian honour, 'Order of Diplomatic Service Merit,’ in recognition of his contribution to promoting bilateral relations between South Korea and India.[14]

Asian Network for Quality (ANQ) chose Srinivasan as one of the winners for its Ishikawa-Kano Award for the year 2012, for his contribution to the theory and practice of quality management within TVS Motor Company.[15]

Srinivasan was appointed as the Honorary Commander of Korean Naval vessel, ROKS Choi Young(DDH-981) for his dedication to enhance the friendship and co-operation between the Republic of Korea and the Republic of India. In December 2014, Srinivasan was conferred an honorary citizenship by the Mayor of Busan Metropolitan City, the 2nd largest city in Korea.

Year Name Awarding organization Ref.
2003 Star of Asia Businessweek [7]
2004 Doctor of Science University of Warwick [16]
2004 Jamsetji Tata Lifetime Achievement Award Indian Society for Quality [17]
2005 J R D Tata Corporate Leadership Award All India Management Association [18]
2009 Doctor of Science IIT, Kharagpur, India [19]
2010 Padma Shri Government of India [20]
2010 Order of Diplomatic Service Merit Government of South Korea [21]
2012 Ishikawa-Kano Award Asian Network for Quality [22]
2014 Doctor of Management Purdue University, USA [23]
2014 Honorary Commander of Korean Naval vessel, ROKS Choi Young Republic of Korean Navy [24]
2014 Honorary Citizen of Busan City, Republic of Korea Busan Metropolitan Council [25]
2015 Goodwill Envoy for Public Diplomacy Republic of Korea
2016 Champion of Champions and Best CEO Business Today
2018 Life Time Achievement Award F A D A
2019 Deming Distinguished Service Award JUSE[26] [11]


  1. ^ "Anand Mahindra, Venu Srinivasan to be honoured with Padma Bhushan; founder to get Padma Shri". The Economic Times. 26 January 2020. Retrieved 26 January 2020.
  2. ^ "MINISTRY OF HOME AFFAIRS" (PDF). Retrieved 25 January 2020.
  3. ^ SST (1 April 2015). "Srinivasan Services Trust". SST. Retrieved 1 April 2015.
  4. ^ "'Indian customer is not aggressive in his demands' (Interview with Venu Srinivasan)". 29 July 1999. Retrieved 8 June 2010.
  5. ^ "Star-studded 175th b'day for MCC school". The Times of India. 7 October 2010. Retrieved 7 October 2018.
  6. ^ Aruna Natarajan (30 August 2018). "Why alumni of Chennai's College of Engineering, Guindy are a worried lot today". Citizen Matters.
  7. ^ a b "TVS Motor Company Ltd – Executive Profile: Venu Srinivasan". BusinessWeek. Retrieved 8 June 2010.
  8. ^ "TVS Targets 24% Of Market Share This Fiscal". Financial Express. Retrieved 28 November 2011.
  9. ^ "Sundaram Clayton bags Deming Prize". Business Standard. 23 October 1998. Retrieved 8 June 2010.
  10. ^ "TVS Motor Bags Deming Award For Quality Management". Financial Express. 3 November 2002. Retrieved 8 June 2010.
  11. ^ a b "2019 Deming Prize Winners". Deming Prize.
  12. ^ "Deming Award definition". Deming Prize.
  13. ^ "Padma Awards" (PDF). Ministry of Home Affairs, Government of India. 2015. Retrieved 21 July 2015.
  14. ^ "Venu Srinivasan Conferred Award". The Hindu. 25 January 2010. Retrieved 19 January 2012.
  15. ^ "Venu Srinivasan gets Ishikawa-Kano award". Business Line. 1 August 2012. Retrieved 19 January 2012.
  16. ^ "Venu Srinivasan receives honorary doctorate from University of Warwick, UK news". Retrieved 12 November 2011.
  17. ^ "Mr Venu Srinivasan is new CII President". Business Standard. Retrieved 12 November 2011.
  18. ^ "TVS head Venu Srinivasan bags JRD Tata Award". Economic Times. 4 February 2005. Retrieved 12 November 2011.
  19. ^ "Honorary Doctorate for TVS Motors' Venu Srinivasan". New India Express. 22 May 2014. Retrieved 12 November 2011.
  20. ^ "Padma awardees Venu Srinivasan, Manoharan overwhelmed". MSN News. Archived from the original on 15 June 2012. Retrieved 12 November 2011.
  21. ^ "Venu Srinivasan conferred award". MSN News. Chennai, India. 25 January 2010. Retrieved 12 November 2011.
  22. ^ "Awardees of 2012 Ishikawa-Kano Award". ANQ Congress 2012. Hong Kong. 3 August 2012. Retrieved 19 January 2012.
  23. ^ "Purdue University, USA Honours Mr. Venu Srinivasan". Purdue University 2012. United States of America. 19 May 2014. Retrieved 19 May 2014.
  24. ^ "Venu Srinivasan appointed commanding officer of Korean naval vessel". Economic Times. 19 November 2014. Retrieved 19 November 2014.
  25. ^ "TVS Chairman Venu Srinivasan conferred honorary citizenship of Busan". Economic Times. 18 December 2014. Retrieved 18 December 2014.
  26. ^ "Union of Japanese Scientists and Engineers". JUSE.

External linksEdit