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Valdivieso advertising sign

The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso)[1] is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010.[2][3][4][5][6][7]

Valdivieso advertising sign
Letrero publicitario de Valdivieso ℕ
Letrero publicitario de “Valdivieso” visto desde el parque..jpg
Sight of the Valdivieso advertising sign from Bustamante Park
Location Chile

93 General Bustamante Streer,

Santiago, Santiago Metropolitan Region
MaterialNeon lighting
Decree N.º 219 on May 31, 2010 [1]

The neon sign turns on at 9:00 PM during the summer and at 6:00 PM during the winter.[6]


The Valdivieso advertising sign was built in 1955 by the Luminosos Parragué company.[6] General manager Claudio Parragué stated:

The companies wanted their products to portray a sort of 'magic.' That's why we used a mechanical electromagnetic system that, in time, ended up transforming the champagne bottle into a classic icon.

See alsoEdit

View of the Valdivieso Sparkling Wine Sign at night, from Rancagua Street.


  1. ^ Consejo de Monumentos Nacionales, Letrero publicitario de Valdivieso (in Spanish), archived from the original on November 12, 2012, retrieved November 1, 2012
  2. ^ Farías, Roberto (August 2610), "Monumentos de neón que se salvaron del derrumbe", La Tercera (in Spanish) (published August 1, 2010), retrieved November 2, 2012 Check date values in: |date= (help)
  3. ^ Consejo de Monumentos Nacionales, Declaración de Monumento Nacional (in Spanish), archived from the original on April 8, 2014, retrieved November 1, 2012
  4. ^ García, Gabriela (August 2010), "Neón de champagne Valdivieso inspira obra de teatro", La Nación (in Spanish) (published June 4, 2010), archived from the original on June 9, 2010, retrieved November 2, 2012
  5. ^ García, Gabriela (August 2010), "Piñera declaró a dos letreros de neón como monumentos nacionales", Emol (in Spanish) (published May 30, 2010), retrieved November 2, 2012
  6. ^ a b c "Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos" (PDF), Revista Letreros (in Spanish), April 2010, retrieved November 2, 2012
  7. ^ Gobierno de Chile (May 2010), "Día del patrimonio en grande", Revista Letreros (in Spanish) (published May 31, 2010), retrieved November 2, 2012

External linksEdit