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Vaibhavi Merchant is an Indian director of choreography working in Bollywood films. She is best known for her choreographic work in numerous Bollywood films.

Vaibhavi Merchant
Vaibhavi Merchant don2 screening.jpg
Vaibhavi Merchant at a special screening of Don 2
Born17 December 1975 (age 42)
OccupationDirector of Choreography
Years active1993 – present
RelativesShruti Merchant (sister)
Chinni Prakash (uncle)

She is the granddaughter of choreographer B. Hiralal, & the elder sister of Shruti Merchant.[1]

She began her career by assisting her uncle Chinni Prakash.[2] She had her acting debut in the Malayalam film Snehapoorvam Anna.

Her first solo work was the choreography for the song "Dhol Baaje" for the film Hum Dil De Chuke Sanam. She won a National Film Award for her work.[citation needed] She took a short break from the industry and then returned with the song "'O Ri Chhori'" in the 2001 film Lagaan. She then choreographed Kajra Re from Bunty Aur Babli (2005) that fetched her several awards.[3] She continued to choreograph selected numbers in films such as Devdas, Baghban, Fida, Dhoom (As well as its two sequels), Veer Zaara, Aaja Nachle, Rab Ne Bana Di Jodi and Aiyyaa. She also choreographed the Australian musical The Merchants of Bollywood , a musical written by Toby Gough about her family.[4]

She has been a judge on the television dance show Nach Baliye 3, Jhalak Dikhhla Jaa (season 3), Zara Nach Ke Dikha 2, and Just Dance.[5] 19



As a choreographerEdit

Merchant with Madhuri Dixit whom she choreographed in Aaja Nachle.

As actorEdit


  1. ^ "Archived copy". Archived from the original on 2014-03-01. Retrieved 2014-09-28.
  2. ^ "Archived copy". Archived from the original on 2014-03-01. Retrieved 2014-09-28.
  3. ^ IANS (27 April 2009). "Sharing platform with Saroj Khan a privilege: Vaibhavi Merchant". Hindustan Times. Retrieved 20 August 2018.
  4. ^ "Making the right moves for Bollywood". The Age. 17 October 2005. Retrieved 8 December 2013.
  5. ^
  6. ^ "47th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 13 March 2012.

External linksEdit