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Conspiracy No 5
Studio album by
Third Day
ReleasedAugust 26, 1997
GenreAlternative rock, Christian rock
LabelReunion Records
Third Day chronology
Third Day
(1996) 		Conspiracy No 5
(1997) 		Time
(1997)
Singles from Almost There
  1. "Alien"
  2. "Who I Am"
  3. "You Make Me Mad"
  4. "My Hope Is You"
  5. "Have Mercy"
  6. "This Song Was Meant for You"
  7. "Peace"
  8. "How’s Your Head?"

Conspiracy No. 5 is the second major-label studio album by American Christian rock band Third Day.

Background and recording edit

https://web.archive.org/web/19980209152700/http://www.ccmcom.com/ccmmag/97sep/features1.html

Composition edit

Conspiracy No. 5 represented a musical departure from Third Day's self-titled debut album; the album was characterized as being more musically aggressive and lyrically mature.[1] The album contains more of an alternative rock influence than the band's debut album.[2][3] The band felt the sound was more representative of where they were at musically than their debut album, which had been compared to the work of Hootie & the Blowfish - a comparison the band felt was unfair.[4] Powell said "with Conspiracy No. 5, we were just trying to prove that we could rock. We were trying to prove that we weren't Hootie and the Blowfish, like everyone was trying to compare us to".[5]

Steve Belli of The Greenville News described the album as having a "fresh" and "electric" feel, featuring "a more aggressive, edgy musical approach with guitars layered between fuzzy psychedelia, hard-edged riffs and acoustic jangle".[4] The guitar work on the album was noted as being "grunge-style"[6] as well as "turbulent", "brooding", and "snarling".[7][8]

"Who I Am" utilizes both "gentle" acoustic guitar as well as power chords.[8]

"Your Love Endures", the album's last song, is led by acoustic guitar.[9][2] It has been described as the album's only real ballad.[2]

[10]

"Have Mercy" southern rock, gospel-tinged [4]

[11]

Release and promotion edit

Reunion Records, Third Day's record label aimed to market Conspiracy No 5 to both a Christian and mainstream audience. Working with Zomba's label Silverstone, Reunion hoped to capitalize on Third Day’s single "Northing At All”, which had hit the top 30 on rock radio the previous year. Janet McQuenney, Silverstone's director of artist development, pointed to the success of Third Eye Blind and Tonic as creating an opening for the band.[12]

Reunion planned to release the album simultaneously to mainstream and Christian markets, with the lead single "Alien" being marketed to Christian radio and "You Make Me Mad" being marketed to mainstream radio. A CD single for "Alien" was released on June 8, 1997, featuring an exclusive bonus track as well as a rock remix of "Nothing at All".[12]

Alien No. 1 CCM Christian Rock (https://web.archive.org/web/19980210041853/http://www.ccmcom.com/ccmupdate/97_08_25/charts.html#rock)

Who I Am No. 1 CCM CHR (https://web.archive.org/web/19980210035134/http://www.ccmcom.com/ccmupdate/97_10_13/charts.html#)

You Make Me Mad No. 1 CCM Christian Rock (https://web.archive.org/web/19980210033339/http://www.ccmcom.com/ccmupdate/97_12_15/charts.html#chr)

My Hope Is You No. 2 CCM CHR (https://web.archive.org/web/19980209132515/http://www.ccmcom.com/ccmupdate/98_02_02/charts.html)

Conspiracy No. 5 sold over 23,000 copies in its first week.[13] It debuted and peaked at number 50 on the Billboard 200 and number two on the Billboard Christian Albums chart.[14][15] The album spent two weeks at the number two spot and 24 weeks on the Christian Albums chart in total;[16] it ranked as the 28th-best selling Christian album of 1997.[17]

Conspiracy No. 5 did not sell as well was the band's self-titled debut alum; as of June 2007, Conspiracy No. 5 had sold 305,000 copies while Third Day had sold nearly 500,000.[16] The album's mainstream ambitions also failed to pan out, something that Powell attributed to the band's reputation as a Christian band.[12] As of 2013, it is the band's lowest-selling studio record.[18]

Critical reception and accolades edit

Professional ratings
Review scores
SourceRating
AllMusic     [19]
Cross Rhythms          [6]
Dayton Daily News    [9]
Jesus Freak Hideout     [2]
The Phantom Tollbooth     [20]
     [20]
     [20]

[21]

Conspiracy No. 5 was well-received by critics.[3]


John Blake of The Atlanta Constitution called the album a "must-buy for fans of Christian rock". He praised the album's musical variety as well as the guitar work and vocals, describing Mac Powell's voice as the "perfect rock voice" and praising the guitar riff on "Peace" as "classic".[8]

Deborah Evans Price of Billboard praised the album as "a strong set that should further establish Third Day as not only one of the best Christian bands of the '90s, but one of the best rock bands, period".[22]

The South Florida Sun Sentinel called the album "the kind of breakthrough record that dc Talk delivered in Jesus Freak" and praised the album's variety.[10]

Track listing edit

Personnel edit

Charts edit

References edit

  1. ^ Varsallone, Jim (November 7, 1997). "Music with a Message". The Tampa Tribune. p. 46. Retrieved March 15, 2019.
  2. ^ a b c d DiBiase, John (August 1997). "Third Day, "Conspiracy No. 5" Review". Jesus Freak Hideout. Retrieved March 14, 2019.
  3. ^ a b Gilliland, Pat (February 22, 2002). "Third Day's musical passion". The Daily Oklahoman. p. 22. Retrieved March 15, 2019.
  4. ^ a b c Belli, Steve (October 24, 1997). "Third Day gives Christian Rock an edge". The Greenville News. p. 66. Retrieved March 15, 2019.
  5. ^ Lloyd, James (September 6, 1999). "'Time' will tell if band has appeal". Dayton Daily News. p. 19, 80. Retrieved March 15, 2019.
  6. ^ a b Cummings, Tony (October 1, 1997). "Review: Conspiracy No 5 – Third Day". Cross Rhythms. Retrieved March 14, 2019. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ Cummings, Tony (December 1, 1997). "Third Day: The rocking phemonenon talk about 'Conspiracy No.5'". Cross Rhythms. Retrieved March 16, 2019.
  8. ^ a b c Blake, John (September 13, 1997). "Third Day's 'Conspiracy' a worthy plot". The Atlanta Constitution. p. F2. Retrieved March 15, 2019.
  9. ^ a b Lloyd, James (August 29, 1997). "Recordings on Review". Dayton Daily News. p. 19. Retrieved March 14, 2019.
  10. ^ a b "Music". South Florida Sun-Sentinel. December 27, 1997. p. 10D. Retrieved March 15, 2019.
  11. ^ {{cite news}}: Empty citation (help)
  12. ^ a b c Price, Deborah Evans (June 26, 1997). "Reunion hopes to build a 'Third Day' conspiracy" (PDF). Billboard. 119 (30): 16–17. Retrieved March 12, 2019. Cite error: The named reference "Reunion hopes to build a 'Third Day' conspiracy" was defined multiple times with different content (see the help page).
  13. ^ Simmons, Darryn (August 29, 1997). "Third Day to perform at Lee High School". The Montgomery Advertiser. p. 48. Retrieved March 14, 2019.
  14. ^ a b "Third Day Album & Song Chart History (Christian Albums)". Billboard. Prometheus Global Media. Retrieved October 16, 2012.
  15. ^ a b "Third Day Album & Song Chart History (Billboard 200)". Billboard. Prometheus Global Media. Retrieved October 16, 2012.
  16. ^ a b Price, Deborah Evans (June 7, 2008). "Third Day Keeps The Faith" (PDF). Billboard. 120 (23): 24–25. Retrieved January 25, 2012.
  17. ^ a b "The Year In Music - Gospel" (PDF). Billboard: YE-84. December 27, 1997. Retrieved March 13, 2019.
  18. ^ Van Pelt, Doug. "Uncut Third Day Interview". HM. Retrieved March 16, 2019.
  19. ^ Losey, Steve. "Conspiracy No. 5 – Third Day". Allmusic. Retrieved March 14, 2019.
  20. ^ a b c "Conspiracy No. 5". The Phantom Tollbooth. Retrieved March 15, 2019.
  21. ^ {{cite news}}: Empty citation (help)
  22. ^ "Reviews and Previews". Billboard: 91. August 23, 1997. Retrieved March 15, 2019.
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