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UploadVR is a virtual reality media company based in San Francisco, California.[1][2] The company is best known for its virtual reality-driven events,[3] digital publication, and the Upload Collective, a VR focused co-working space in San Francisco that closed following a sexual harassment lawsuit stemming from sex parties that occurred in the space.[4][5] The organization focuses on helping to grow the global virtual reality and augmented reality industry. In 2015 UploadVR received a $1.25m investment from Shanda Group.[6]

Industry Virtual reality and augmented reality
Founded 2014
Founder Taylor Freeman
Will Mason



UploadVR was founded in 2014 by Taylor Freeman and Nick Ochoa out of assets developed for a client of Guru Media. After leaving Guru Media they re-branded those client assets "JustVR" and later renamed it to "UploadVR".[7] The organization formed out of a meetup group in San Francisco. The first event had 60 people and six demos ranging from DK1s to early NASA hardware.[8][9] Over the following six months UploadVR produced over 20 events ranging from small events to AWE, a 3,000 person, 3-day conference they co-produced with in June 2015.[10] The company currently organizes events, covers the industry and runs the Upload Collective.[11]

UploadVR investors include Joe Kraus, David Freeman,[12] Larry Braitman, VRI, and Shanda Group.[13][14]


In May 2017, a former employee of the company submitted a lawsuit against the company and alleged the company of gender discrimination and sexual harassment at the workplace.[15] Although the company said that the allegations were "entirely without merit", the lawsuit was reported to be settled on September 9th 2017.[16][17]


  1. ^ "UploadVR Announces The Creation of Upload Collective". VR Focus. 
  2. ^ "UploadVR Announces The Upload Collective". VR Startups. 
  3. ^ "UploadVR Showcase World's Largest Event in Augmented Reality". Market Wired. 
  4. ^ Ehrenkranz, Melanie. "The Silicon Valley Startup With an Alleged 'Kink Room' Settles Its Sexual Harassment Suit". Gizmodo. Gawker. Retrieved 18 May 2018. 
  5. ^ "Superpowers People Awe UploadVR Partner". Finance Yahoo. 
  6. ^ "UploadVR Focused Incubator and Co-Working Space in San Francisco Launch in 2016". Virtual Reality Reporter. 
  7. ^ "JustVR". Iterate. 
  8. ^ "UploadVR Announces Incubator in San Francisco". Video Technology News. 
  9. ^ "Will Mason On Accelerating the Growth of the VR Industry with UploadVR Coverage Consumer Facing Events". Voices Of VR. 
  10. ^ "UploadVR Companies". Virtual Reality Reporter. 
  11. ^ Parisi, Tony (2015). Learning Virtual Reality: Developing Immersive Experiences and Applications for Desktop, Web, and Mobile. O'Reilly Media. p. 140. ISBN 978-1491922835. 
  12. ^ "The Future of VR a Night in VR with Boot VC UploaVR". GetshashVR. 
  13. ^ "UploadVR Raises For Virtual Reality News". Silicontap. 
  14. ^ "UploadVR Secures $1.25m Seed Funding Round". Xconomy. 
  15. ^ Farivar, Cyrus. "UploadVR set up "kink room" at the office, says ex-employee in lawsuit". Ars Technicha. 
  16. ^ Ehrenkranz, Melanie. "The Silicon Valley Startup With an Alleged 'Kink Room' Settles Its Sexual Harassment Suit". Gizmodo. Gawker. Retrieved 18 May 2018. 
  17. ^ Matney, Lucas. "UploadVR sued over 'rampant' sexual behavior in the workplace and wrongful termination | TechCrunch". Retrieved 2017-08-25. 

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