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Up Front or Upfront may refer to:


  • Up Front (game), a card-based wargame
  • Upfront (advertising), a term used in the television industry for a meeting of network executives with advertisers and the press
  • Upfront (magazine), a magazine for teenagers
  • Up-Front Group, a Japanese entertainment holding company
    • Up-Front Promotion (ja), a Japanese talent agency, a subsidiary of Up-Front Group
    • Up-Front Works (ja), a Japanese record company, a subsidiary of Up-Front Group
  • Up Front, a World War II memoir by cartoonist Bill Mauldin
  • Up Front (film), a 1951 film based on Bill Mauldin's characters Willie and Joe
  • Up Front, autobiography of footballer Kerry Dixon
  • Up the Front, a 1972 British comedy film