True Blue (color)
True Blue is a tone of blue deeper than powder blue and lighter than royal blue that was the color for all of the athletic teams of the University of California, Los Angeles (UCLA) from 2003 to 2017. It was developed by the UCLA Athletic Department and Adidas and introduced in the 2003–04 school year. Previously, the football team had worn powder blue while the basketball team wore royal blue and fan merchandise spanned many shades of blue. The UCLA Marching Band incorporated True Blue into its previous navy blue uniforms in 2007. True Blue was replaced by Powderkeg Blue for the 2017–18 season, when UCLA switched to Under Armour as its apparel provider.
|sRGBB (r, g, b)||(45, 104, 196)|
|CMYKH (c, m, y, k)||(83, 54, 0, 0)|
|HSV (h, s, v)||(217°, 77%, 76.9%)|
|Source||UCLA Athletics website|
|B: Normalized to [0–255] (byte)|
H: Normalized to [0–100] (hundred)
- Foxman, Adam (August 25, 2003). "In with the TRUE blue". The Daily Bruin. Archived from the original on January 31, 2011. Retrieved January 31, 2011.
In fall of 2003, all of UCLA’s 22 varsity athletic teams will be “True Blue” for the first time.
- Maisel, Ivan (August 18, 2008). "Book excerpt: Why USC-UCLA is the most overrated rivalry". ESPN.com. Archived from the original on October 14, 2011.
The team that wins the Victory Bell paints it the appropriate color: UCLA's "true blue" or USC's cardinal.
- Rose, Adam (August 27, 2008). "Wear blue, thank you". Los Angeles Times. Archived from the original on September 3, 2008.
Even if you don't wear the "official" game day shirt (we all know the well-loved, 10-year-old shirt is best anyway), just make sure to wear True Blue ... or Powder Blue, for you traditionalists.
- "A Blue & Red Rivalry". Daily News. Los Angeles. Retrieved November 4, 2012.
In 2003, the shade was darkened slightly to "true blue."(subscription required)
- Davis, Mark (January 1, 2008). "Clothes Make the Band". UCLA Magazine. Archived from the original on January 31, 2011. Retrieved January 31, 2011.
Following years of uncertain color chaos and confusion, years in which Bruinwear of all sorts and stripes exploded in a cyan anarchy of powdered to royal to pilfered blues (not to mention the infamously brief experiment of black basketball uniforms), the campus finally settled on one true Bruin blue in 2004
- Thuc Nhi Nguyen (June 30, 2017). "UCLA releases updated logo, colors before Under Armour debut". InsideSoCal.com. Retrieved July 27, 2017.
- "UCLA, Under Armour Kick Off Partnership" (Press release). UCLA Bruins. June 29, 2017. Retrieved July 27, 2017.
- "Graphic Standards Manual" (PDF). UCLA. p. 9. Archived from the original (PDF) on January 31, 2011. Retrieved January 31, 2011.
For the purposes of uniforms and sportswear (primarily textiles), UCLA Athletics has adopted different color specifications.
- "What's Happening to the UCLA Athletic Script Logo?". UCLA. 2005. Archived from the original on January 31, 2011. Retrieved January 31, 2011.
But the new graphic identity system distinguishes between athletic and institutional logos - a distinction that's common at major universities.
- "UCLA Athletics Brand Guidelines" (PDF). June 29, 2017. Retrieved July 22, 2017.
- Maisel, Ivan (October 7, 2014). "Book excerpt: Why USC-UCLA is the most overrated rivalry". ESPN.com. Retrieved October 7, 2014.
- "UCLA Signs Apparel Deal with Adidas". UCLA Athletics. August 24, 1998. Archived from the original on January 31, 2011. Retrieved January 31, 2011.
UCLA and Adidas America have reached agreement on a multi-year sports marketing partnership.
- Dushkes, Andrew (October 5, 2010). "Wear UCLA's true colors with pride". The Daily Bruin. Archived from the original on January 31, 2011. Retrieved January 31, 2011.
UCLA has an official color, but there lacks the coordination necessary for this color to become the defining feature of the UCLA brand.