Open main menu

Wikipedia β

TrackR is a commercial key finder which assists in the tracking of lost belongings and devices.[1] Trackr is produced by the company Phone Halo [2] and was inspired by the founders losing their keys on beach during a surfing trip.[3]

Founded 2009; 9 years ago (2009)
Founders Chris Herbert
Christian Smith
Headquarters Santa Barbara, California, U.S.

The founders of Phone Halo began working on TrackR in 2009, and founded the company in 2010, launching the product the same year.[4]

The device contains a lithium battery, that has to be changed about every year by the user.

The communication of the device's current location is made through Bluetooth 4.0 to an iOS 8.0+ or Android 4.4+ smartphone or tablet with the TrackR app installed and running. This feature is referred to as "Crowd Locate" since those devices will report the location any and all TrackR devices including those that are not owned or registered by the user. If the app is not installed on that nearby Bluetooth enabled device, the location cannot be relayed.

TrackR bravo is available since about October 2016 in a 2nd edition – it carries a small hole for the buzzer's sound beside the logo on the front side. Compared to the 1st edition it buzzes "60 %" louder, has a 25 % bigger (thicker) battery, a newer chipset, delivers a stronger signal.[5]

It communicates per LED-light, buzzer und informs the App on the smartphone about the approx. local distance (within BLE-radius) and the Crowd-Locate-GPS-position. A push button on bravo allows to let a smartphone ring, that is connected.

As of August 2017, they have sold over 5 million devices.[3] They have received mostly negative reviews, being noted for being unreliable[6] and inconsistent[7]. The Indiegogo campaign while financially successful, have received overwhelmingly negative comments from the backers.[8]


Technical dataEdit

For Trackr Bravo the producer publishes following data as of 29th August 2017:[9]

TrackR Tracker tile Slightech Chipolo Findit[10] Lapa PebbleBee
Wallet (TrackR) Bravo G1 (TB001) (no ringer hole) Bravo G2 (1 ringer hole) Pixel Sticker[11] tile G2 (3 ringer holes) mate [12] slim [13] MYNT [14] Chipolo [15] Chipolo Plus XY3 Lapa (G1) Lapa 2 [16] PebbleBee [17] PebbleBee Stone [18] PebbleBee Finder [19]
Sold since ca. Jan 2015[20] ca. Oct 2016 <= Aug 2017 ca. Jul 2014 ca. Oct 2016 <= Aug 2017 <= Aug 2017 discontinued <= Aug 2016 Mar 2016 ca. Oct 2014 ca. Mar 2016 ca. Dec 2016
Case material black plastics colored anodized aluminium black plastics black plastics white plastics white plastics white plastics colored colored white or blk plastics in metal cylinder
Diameter 65x40 mm bowed rectangular 31 mm (1.22") + eyelet 26.2 mm (1.03") 24 mm (0.98") (>34x>34 mm) square + big hole 34x34 mm square + hole 54x54 mm square (no hole) oval + eyelet hexagonal triangle round ca. 25 mm
Thickness 4 mm 3.5 mm (0.14") 5.6 mm (0.22") 4.1 mm (0.16") 4,65 mm 2,4 mm pebble-like + silicon sleeve[21] ca. 10 mm
Weight (incl. batt.) 4.5 g (0.15 oz)
Attachment bent eyelet loop (thread) big hole smaller hole (no hole) eyelet thru cylinder
Battery type 2x CR2016 CR1616 CR1620 CR2016 CR2016 CR2032
Battery life 2 years 1 year 1 year 1 year 1 year
Battery exchange by user by user by user by user by user not discounted exchange of device  ?  ?  ? by user
Bluetooth 4.0 BLE 4.0 BLE 4.0 BLE 4.0
Bluetooth range up to 30 m (100 ft) less than G2 up to 30 m (100 ft)[22] up to 30 m (100 ft) up to 30 m (100 ft)
Device Ringer Volume Up to 92dB less than 2nd ed. Up to 82dB Up to 90dB "loud"
Remarks tile has 5 mio. units sold[23] MacOSX 10.10+, water sleeve remote camera shutter; App off: iOS is active[24] water resistant heavier, long range
CR1620 (16 mm diameter, 2.0 mm height); G1 = Generation/Edition 1, ...
Further or older editions: tile SPORT; Pebble Bee: Honey, Finder; key finders:
  • Range: Bluetooth range, up to about 30 m (100 feet). Obstacles such as walls or furniture may affect range.

See alsoEdit


  1. ^ PC Magazine
  2. ^ Network World
  3. ^ a b Horvath, Balint (2017-08-16). "How a hardware startup's product goes viral, with Christian Smith of TrackR, USA". The Hardware Entrepreneur. Retrieved 2017-09-08. 
  4. ^
  5. ^ according to the producer.
  6. ^ Martin, Jim. "TrackR lets you keep track of your stuff via Bluetooth". Tech Advisor. Retrieved 2018-02-02. 
  7. ^ "TrackR Bravo Review: A Good Alternative to Tile". Tom's Guide. 2017-12-21. Retrieved 2018-02-02. 
  8. ^ "TrackR bravo". Indiegogo. Retrieved 2018-02-02. 
  9. ^ Technical Specifications, retrieved 29 August 2017.
  10. ^
  11. ^ Tracker Sticker - Official Video ( Tracker 007,, upload 31. July 2014
  12. ^
  13. ^
  14. ^
  15. ^
  16. ^
  17. ^
  18. ^
  19. ^
  20. ^ TrackR bravo is claimed to be the thinnest item-tracking device ever, 13 June 2014. retrieved 30 August 2017.
  21. ^
  22. ^ TILE vs. TrackR Bravo - Distance Testing - 2nd Generatiosn 21 October 2016
  23. ^
  24. ^

Further readingEdit

External linksEdit