The Toyota Music Factory[1] (originally known as Irving Music Factory)[2][3] is an entertainment complex located in the Las Colinas neighborhood of Irving, Texas.[4][3][5]

Toyota Music Factory
Venue shown during construction, March 2017
Former namesMusic Factory Entertainment Center (planning)
Irving Music Factory (construction)
Address300 W Las Colinas Blvd
Irving, TX 75039-5469
LocationLas Colinas
Coordinates32°52′25″N 96°56′42″W / 32.873737°N 96.944930°W / 32.873737; -96.944930
Public transitDallas Area Rapid Transit
OwnerARK Group - Noah Lazes and Richard Lazes
OperatorLive Nation
Capacity8,000 (The Pavilion—amphitheater)
4,000 (The Pavilion—indoor theater)
2,500 (The Pavilion—intimate theater)
1,500 (Texas Lottery Plaza)
Broke groundAugust 30, 2014 (2014-08-30)
OpenedSeptember 9, 2017 (2017-09-09)
Construction cost$175 million
Project manager
Structural engineerTSA
Services engineerPurdy McGuire
General contractorBalfour Beatty
Main contractorsSkanska
Venue Website
Building details
Design and construction
Civil engineerJQ Engineering
Other designers
  • Studio Outside
  • Scott Oldner Lighting Design
  • WJHW
  • Saunders & Associates

Developed by the ARK Group and the City of Irving, with the architecture design by the Gensler[6] firm, for roughly $US175 million,[3] the live music venue holds more than 8,000 spectators.[7] The development is slated to include 300,000 square feet of retail and restaurants, 100,000 square feet concert hall and amphitheater with 8,000 capacity, an outdoor event plaza and 100,000 square feet of office space.[8]



In 2007, voters in Irving agreed to finance an entertainment center near Texas State Highway 114.[5] In 2014, The ARK Group announced that a new entertainment district near the Irving Convention Center was planned for Irving, Texas.[9]

The venue was originally scheduled to open as the "Irving Music Factory" on September 1, 2017, with a live performance by comedian Dave Chappelle. However, construction delays caused the September 1 opening to be cancelled.[2] On September 8, The ARK Group announced that venue was being renamed the Toyota Music Factory and would open the following day with a ZZ Top concert as its inaugural event.[2] The venue formally opened on September 9.[10]

The Toyota Music Factory hosted The Late Show with Stephen Colbert for a week as part of the 2024 Major League Baseball All-Star Game festivities.



The complex consists of 210,000 square feet (20,000 m2) of food and retail space which includes a movie theater and bowling alley. Alongside these facilities lies a 4,000-seat indoor music theatre, "The Pavilion at the Toyota Music Factory" with walls that can retract to create an open-air pavilion capable of seating an additional 4,000 people on its 65,000 square feet (6,000 m2) lawn.[4][11]


The ARK Group

The ARK Group, owned by Noah Lazes and Richard Lazes, is a combination of companies whose focus is on mixed-use developments and entertainment zones.[12] Previous projects include the original Music Factory in Charlotte, North Carolina and Level Entertainment Venue in Miami, Florida.[13][14]


Gensler is a global design firm with 44 offices and over 5,000 architects, interior architects, planners and designers.[15] Previous projects include sports/entertainment district L.A. Live and MGM CityCenter. Gensler Dallas, who designed Irving's Music Factory, has a portfolio of mixed-use developments including Legacy West[16] and The Star in Frisco.


The Pavilion

An open-air pavilion allowing three different flexible person capacities for events. The intimate theater allows for 2,500 person capacity, the indoor theater allows for a 4,000 person capacity and an 8,000 person capacity for the amphitheater. The Pavilion additionally includes Premium seats and VIP Club and access to 20 different restaurants and bars around the venue.

Alamo Drafthouse Cinema

The cinema offers 7 auditoriums, foods and drinks services to each auditorium, and 4K digital projection. Attached to the cinema is an lounge area featuring cocktails and crafted beer. Additionally there is also an open-air patio.

Texas Lottery Plaza

An Open-aired plaza that is surrounded by restaurants and bars and additional performance area for music. This area is available to rent to customers.

Stumpy's Hatchet House

An indoor hatchet throwing venue with 11 throwing pits. Additionally amenities are beer pong, cornhole, jukebox, and lounge areas with TV's. Toyota Music Factory is the first venue in the United States to include hatchet throwing indoors.



  1. ^ "Toyota Buys Naming Rights to Irving Music Factory". Irving Weekly. September 12, 2017. Retrieved November 16, 2017.
  2. ^ a b c "Irving Music Factory Renamed Toyota Music Factory, Debuts New Pavilion". September 8, 2017. Retrieved September 10, 2017.
  3. ^ a b c "Irving's $175 million Music Factory project is up for grabs - Real Estate - Dallas News". September 22, 2016. Retrieved April 12, 2017.
  4. ^ a b "Live Nation Unveils New North Texas Venue The Pavilion". Retrieved April 12, 2017.
  5. ^ a b "The Music Factory Development Underway in Las Colinas". Retrieved April 12, 2017.
  6. ^ "Gensler Music Factory DFW Real Estate Review".
  7. ^ Lealos, Shawn S. (December 6, 2014). "Live Nation to open new transforming indoor-outdoor venue in DFW". AXS. Retrieved March 29, 2017.
  8. ^ "It's done: Irving Music Factory inks Ethos Group for complete sell out". Retrieved July 20, 2017.
  9. ^ "The Music Factory Entertainment Center Groundbreaking Irving, TX - The Music Factory". Retrieved August 30, 2017.
  10. ^ Dearmore, Kelly (September 10, 2017). "Finally making music, Music Factory in Irving overcame opening-night obstacles". Retrieved September 10, 2017.
  11. ^ "Exclusive: Live Nation to open new $40M concert venue at Music Factory in Irving". Retrieved March 29, 2017.
  12. ^ "About ARK Group".
  13. ^ "PROJECTS - ARK Group | Real Estate Developers". Retrieved July 20, 2017.
  14. ^ Carlisle, Candace (April 16, 2014). "Ark Group developer says $165M Music Factory in Irving 'unparalleled'". Dallas Business Journal. American City Business Journals.
  15. ^ "About Gensler" (PDF).
  16. ^ "Legacy West | Projects | Gensler". Gensler. Retrieved July 20, 2017.