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Toyota Corolla (E10)

The Corolla E10 was the first generation of cars sold by Toyota under the Corolla name.

Toyota Corolla (E10)
Toyota Corolla First-generation 001.jpg
Toyota Corolla (E10) 2-door Sedan
ProductionNovember 1966–April 1970[1]
July 1968–unknown (Australia)[2]
AssemblyTakaoka Plant, Toyota City, Japan
Port Melbourne, Victoria, Australia
DesignerTatsuo Hasegawa
Body and chassis
Body style2/4-door sedan
2-door coupe
2-door station wagon
LayoutFR layout
Engine1.1 L K I4
1.2 L 3K I4
Transmission4-speed manual
2-speed automatic
Wheelbase2,286 mm (90.0 in)
Length3,848 mm (151.5 in)
Width1,491 mm (58.7 in)
Height1,379 mm (54.3 in)
SuccessorCorolla E20
Toyota Corolla E10 wagon emblem

The Corolla was launched in Japan in November 1966 at a Japanese dealership sales channel called Toyota Corolla Store. Eiji Toyoda said it took hard work to create popular demand, and disputed that Toyota rode a wave of private car ownership that was taking off in the mid-1960s. The Corolla's major competitor was the Datsun 1000, released a few months earlier, along with the Subaru 1000 earlier in May. Its companion, the Toyota Sprinter, was sold at a different dealership sales channel called Toyota Auto Store. The Corolla's development was largely influenced by the success and lessons learned from an earlier, smaller vehicle called the Toyota Publica, which used an air-cooled two-cylinder, boxer-style engine, inspired by the Citroen 2CV. The dealership that was named after the Corolla in Japan was previously known as the Toyota Public Store, to sell the Publica.

The initial car, the KE1x series was small, with a 90 in (2286 mm) wheelbase. The transmission was by a four-speed floor shift manual transmission or a two-speed floor or column shift automatic transmission, with rear wheel drive. At the time, floor shift transmissions were considered only for trucks and 4 speeds implied that the engine did not have enough torque to drive through only three gears (more torque allows each gear to have a wider spread of engine revolutions, thus requiring fewer gears). This was a big risk for Toyota but the effectiveness of the new system gained in popularity.

The suspension in front was MacPherson struts supported by a transverse leaf spring beneath the engine cross-member, with leaf springs connected to a solid axle in back.

The engine was originally meant to be for the under 1000 cc tax class but was changed late in the design process to be 1077 cc in order to beat the forthcoming Datsun 1000. In Japan, this put it into a 1000cc engine road tax class but gave it some prestige over the Datsun 1000 - helped by its "100 cc advantage" advertising campaign. In August 1969 the engine was upgraded to 1166 cc. Special twin carburettor K-B (1077 cc) and 3K-B (1166 cc) engines were used in the SL grade models for an extra 13 PS (9.6 kW).


Japanese market engines:

  • K — 1.1 L (1077 cc) I4, 8-valve OHV, carb, 60 PS (44 kW)
  • K-B — 1.1 L (1077 cc) I4, 8-valve OHV, twin carb, 73 PS (54 kW)
  • 3K — 1.2 L (1166 cc) I4, 8-valve OHV, carb, 65 PS (48 kW)
  • 3K-B — 1.2 L (1166 cc) I4, 8-valve OHV, twin carb, 78 PS (57 kW)

Japanese market chassis:

  • E-10 — 1077 cc Sedan (2-door/4-door)
  • E-15 — 1077 cc Coupé
  • E-16 — 1077 cc Wagon, 2-door
  • E-11 — 1166 cc Sedan (2-door/4-door)
  • E-17 — 1166 cc Coupé
  • E-18 — 1166 cc Wagon, 2-door

North AmericaEdit

Toyota has been almost steadfast in facelifting each generation after two years, and replacing it with an all-new model every four years. Exports to the United States began in March 1968 at about US$1,700.

North American market engines:

  • K — 1.1 L (1077 cc) I4, 8-valve OHV, carb, 60 hp (44 kW)
  • 3K — 1.2 L (1166 cc) I4, 8-valve OHV, carb, 65 hp (48 kW)

North American market chassis:

  • E-10 — 1077 cc Sedan (2-door/4-door)
  • E-15 — 1077 cc Coupé
  • E-16 — 1077 cc Wagon, 2-door
  • E-11 — 1166 cc Sedan (2-door/4-door)
  • E-17 — 1166 cc Coupé
  • E-18 — 1166 cc Wagon, 2-door


The first export market for the Corolla was Australia from November 1966. Australia received right hand drive versions of the same models as America. Local production commenced in July 1968.[2]



  1. ^ Toyota Vehicle Identification Manual. Japan: Toyota Motor Corporation - Overseas Parts Department. 1984. Catalog No.97913-84.
  2. ^ a b "Overview of Overseas Production Affiliates:Oceania". Toyota Motor Corporation. 2012. Retrieved 2014-07-11.