Open main menu

Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) (Thai: การท่องเที่ยวแห่งประเทศไทย) is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's tourism industry.

Tourism Authority of Thailand
TAT Thai Logo.png
FormationMay 4, 1979; 40 years ago (1979-05-04)
HeadquartersRatchathewi, Bangkok
Yuthasak Supasorn[1]
Vice Governor
Somrak Kumputch
Sujitra Jongchansitto
Santi Chudintra
Srisuda Wanapinyosak
Tanes Petsuwan
Chattan Kunjara Na Ayudhya
Noppadon Pakprot
State-owned enterprise
Main organ
Ministry of Tourism and Sports
7,094.8 baht million (FY2017)


Thailand Tourism booth at a Travel and Tour Expo

An organization called Tourism of Thailand was founded as early as 1924. For fifty years responsibility for attracting tourists to Thailand bounced around between the State Railway of Thailand, the Ministry of Commerce, the Ministry of Commerce and Transport and the Office of the Prime Minister. The Tourism Authority of Thailand (TAT) was finally established on 4 May 1979.[2]


  • TAT uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign.[3]
  • To reignite growth in Thailand's tourist industry, TAT embarked on a new campaign for 2015 entitled "2015: Discover Thainess".[3][4] TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister Prayut Chan-o-cha wants all Thais to practice.[5] TAT officials foresee a large increase in tourist numbers due to the "Discover Thainess" campaign. Ms Somrudi Chanchai, Director of the TAT Northeastern Office, has forecasted that tourists to her Isan region will increase by 27.9 million [sic] visitors, generating 65 billion baht in revenue.[6]
  • In 2017, the Thai government approved a 144 million baht budget to fund the Michelin Guide in a five-year (2017-2021) contract to create Michelin Guides for Thailand. Bangkok will be the first city Michelin will explore for best restaurants. The Michelin Guide to Bangkok is expected to be released on 6 December 2017. The project will then expand to other Thai cities.[7][8][9]
  • At the 69th Cannes Film Festival in 2016 Thailand introduced a cash rebate policy for foreign films shot in Thailand. It took effect in January 2017. The program grants a 15% tax rebate for foreign film productions that spend more than 50 million baht. Incentives increase by 2% for films that promote Thai tourism and another 3% for hiring key Thai personnel on set. Filmed advertisements are not eligible for the program.[10]


TAT's budget for FY2017 is 7,094.8 million baht.[11]:93

See alsoEdit


  1. ^ Sangiam, Tanakorn (26 March 2017). "TAT to attract Chinese tourists from South Korea and Japan markets" (Press release). National News Bureau of Thailand (NNT). Retrieved 27 March 2017.
  2. ^ "About TAT". Tourism Authority of Thailand (TAT). Retrieved 31 January 2018.
  3. ^ a b "History". Tourism Authority of Thailand (TAT). 2015. Archived from the original on 14 April 2015. Retrieved 7 May 2015.
  4. ^ "2015 Discover Thainess". Amazing Thailand. Tourism Authority of Thailand (TAT). Retrieved 9 January 2015.
  5. ^ "2014 Tourist Arrivals in Thailand Drop By 6.6 Percent". Khaosod English. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
  6. ^ "More tourists travel "Isan"". National News Bureau of Thailand (NNT). NNT. 13 February 2015. Retrieved 13 February 2015.
  7. ^ Sritama, Suchat (2017-11-29). "Michelin Guide set to hit Thai tables". Bangkok Post. Retrieved 3 December 2017.
  8. ^ Koh, Meryl (22 April 2017). "MICHELIN guide announces first-ever Bangkok edition for 2018" (Press release). Michelin Guide. Retrieved 3 December 2017.
  9. ^ "Thailand to launch Michelin Guide Bangkok to promote Tourism" (Press release). Tourism Authority of Thailand (TAT). 21 April 2017. Retrieved 3 December 2017.
  10. ^ Worrachaddejchai, Dusida (6 July 2019). "Foreign film producers knocking for perks". Bangkok Post. Retrieved 7 July 2019.
  11. ^ Thailand's Budget in Brief, Fiscal Year 2017 (PDF). Bureau of the Budget (Thailand). 2016. Archived from the original (PDF) on 22 February 2017. Retrieved 21 February 2017.