Titan Company Limited (earlier known as Titan Industries Limited) is an Indian consumer goods company. It is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation.
Titan Company Latest Logo
|Founder||Xerxes Desai |
Tamil Nadu, India
|Products||Watches, Jewellery, Precision engineering, Bags, Perfumes, Belts, Wallets and Eyewear|
|Revenue||₹156.56 billion (US$2.2 billion) (2018)|
|₹11.63 billion (US$160 million) (2018)|
Number of employees
|6,858 (March 2018) |
|Subsidiaries||Titan Engineering & Automation Limited, Favre-Leuba, CaratLane, Titan Watch Company Limited (Hong Kong)|
It commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand Skinn and later that year, it ventured into the helmets category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable smartwatches under its brands like Sonata and Fastrack soon.
Today, Titan Company is Tata Group's largest consumer company. Manushi Chhillar is the era’s brand ambassador of Titan.
Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited in Chennai. A plant was set up to manufacture quartz analog electronic watches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area at Hosur. In November 1986, Titan Company and Casio signed a MoU proposing to manufacture 2 million digital and analog-digital watches. In 1989, a satellite case plant was set up in Dehradun, Uttar Pradesh, Uttarakhand at present with a manufacturing capacity of 500,000 watch cases annually.
In 1994, Titan launched its jewellery brand Tanishq.
In 1998, the company launched its watch & accessories brand, Fastrack, targeted at a younger audience in a bid to compete with Timex.
In 2001, Titan launched kids’ watches brand, Dash. The brand saw poor performance and was discontinued in 2003. In 2004, the company entered into an agreement with Moet Hennessy Louis Vuitton Group, to service the latter's range of watches in India through its customer care centres. In 2005, Fastrack was positioned as an independent accessory brand targeting the urban youth. With the objective to become a fashion brand, Fastrack launched sunglasses in the same year and launched bags, belts and wallets in 2009.
Titan acquired Swiss watch maker Favre-Leuba in 2011 to enter the European market. In 2013, Titan entered the fragrances segment with the brand Skinn. In the same year, it changed its name to Titan Company Ltd. In 2014, it entered into a joint venture with Montblanc to establish its retail stores in India.
In 2016, Titan opened prescription lens manufacturing facilities in Noida, Kolkata, and Mumbai to improve its order processing time. In 2018, Titan merged its jewellery brand, Gold Plus targeted at customers in South India with Tanishq to establish the brand's presence in South.
Taneira is an ethnic wear brand from Titan that retails hand-woven sarees from different weaving clusters of India. The brand was launched in 2016. The first retail store was opened in Bengaluru in 2017 with more stores followed in New Delhi and Hyderabad.
In 2016, Titan entered the wearable devices market by introducing its smartwatch, Juxt, made through a collaboration with Hewlett Packard. In 2017, the company launched a fitness tracker, named Gesture Band under its youth accessories brand, Fastrack. In the same year, it invested $3 million in a Singapore based wearable tech company, CoveIoT. In 2018, the company added new fitness tracker bands. The company had a 7.4% market share in the wearable devices market as of 2018.
The watches division comprises brands Fastrack, Sonata, Raga, Octane and Xylys. In 2011, the company secured licence for marketing and distribution of Tommy Hilfiger and Hugo Boss watches. Favre Leuba was incorporated in 2012. In 2018, the division accounted for ₹2,126 crore in revenue which was 10% of the total of the company.
In 2007, Titan Industries forayed into the fashion accessories industry with the launch of sunglasses, an Rs 330-crore market. It introduced Titan Eye+ that has a wide range of frames, contact lenses, prescription eyewear, and sunglasses. The division accounted for ₹415 crore in FY 2016-17 maintaining a stable growth of 8%.
Xerxes Desai started the brand Tanishq in 1995. Zoya was launched in the luxury segment, while Mia, a sub-brand was under Tanishq for work-wear jewellery. Titan's total revenue grew 20.44% in 2017-18 to ₹15,656 crore, of which jewellery sales fetched ₹13,036 crore. In 2016, Titan invested in CaratLane who reported a turnover of ₹290 crore in FY 2017-18.
In 2013, Titan launched six variants of perfume in the Indian perfume market under the brand name ‘Skinn’. They collaborated with world-renowned perfumers including Alberto Morillas and Olivier Pescheux.
Titan Engineering & Automation Limited is a wholly owned subsidiary of Titan. It was formerly known as Titan-Precision Engineering Division. The company now deals in machine building, automation and component manufacturing.
Carat Lane Trading Private Limited was founded in 2007 and Titan acquired 62% stake in 2016 at the cost of $50 million. 
Montblanc India Retail Private Limited In 2015, Titan entered a joint venture to sell products of Swiss luxury brand Montblanc through its retail outlets. Titan's equity share is 49% and Montblanc Services B.V. holds 51%.
|Managing director||CK Venkataraman|
|Nominee||N N Tata|
|Independent director||T K Balaji|
|Independent director||Vinita Bali|
|Independent director||Hema Ravichandar|
|Independent director||Das Narayan Das|
|Independent director||Ireena Vittal|
|Independent director||Ashwani Puri|
|Director||T K Arun|
|Company secretary||Dinesh Shetty|
Titan Company is awarded in many national and international forums for various activities and categories.
- Selected as Best Employer for National Award for the Empowerment of Persons with Disabilities 2014 by the government of India
- Titan ranked among the 100 most sustainable corporations in Asia in the Channel News Asia Sustainability Ranking 2014
- Top Indian Company award under the Gems and Jewellery Sector at the Dun & Bradstreet Corporate awards, 2014
- "Hall of Fame" award at 12th Franchisee Awards 2014 by Franchisee India
- Award at the CII 24th Kaizen national awards for assembly casing team
- Good Design Award 2014 by design Council of Japan for Skeletal Edge
- "Best Product design of the year-Watches & Jewellery" award by Red Dot for Skeletal Edge for 2014
- Bronze medal at the Indian Effies Award for Fastrack
- "Most Admired retailer of the year" award in Jewellery Category by Images Retail Awards
- Tanishq wins Global Awards for Excellence in Quality Management & Leadership by World Quality Congress
- Tanishq is the first Indian Brand to enter the list of top 30 Best Retail Brands in Asia Pacific and stands at # 13 as per Interbrand
- Award for Customer service excellence at Golden Globe Tigers Award
- Gold & Silver Awards at TRRAIN (Trust for Retailers and Retail Associates of India) Retail Awards
- Gold Award in the Outdoor Advertising Convention 2014
- Precision engineering
- Hosur won three State Safety Awards announced by Tamil Nadu Government in 2013
In 2018, as part of their corporate social responsibility the company sponsored entrepreneur and skater Rana Uppalapati’s mission titled Titan ECHO (Educate to Carry Her Onwards), to raise support for the education of 25,000 girl children in India.
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- National Award for the Empowerment of Persons with Disabilities - 2014
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- Award at the CII 24th Kaizen national awards
- "Good Design Award 2014" by design Council of Japan for Skeletal Edge
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- State Safety Awards
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