Tic Tac (stylized as "tic tac") is a brand of small, hard mints manufactured by the Italian company Ferrero. They were first produced in 1968 and are now available in a variety of flavours in over 100 countries.
|Product type||Breath mints|
Tic Tac are usually sold in small transparent plastic boxes with a flip-action living hinge lid. Originally, Tic Tac were dyed specific colours for different flavours, although in many countries the transparent plastic boxes are now coloured and the actual Tic Tacs are white.
Tic Tac has featured advertising that emphasizes the low calorie count of the mints. Most flavours of the mint have approximately 1.9 calories per mint. There is also some controversy over the fact that in the United States, tic tac list the sugar content as 0g despite the mints being approximately 90% sugar (depending on the flavor). This stems from the fact that a serving size is one 0.49g mint, and the FDA permits manufacturers to list sugar (or other nutritional components) as 0g if they contain less than 0.5g. In at least some jurisdictions, the 0g now features a footnote that clarifies "less than 0.5g".
Tic Tac were first introduced by Ferrero in 1969, under the name "Refreshing Mints." In 1970, the name was changed to Tic Tacs, after the distinctive sound of the mints rattling in their container. Besides the original "Orange" and Fresh Mint flavors, several new varieties were added, including aniseed, cinnamon (or "Winter Warmer"), an orange and lime mix (in 1976), spearmint, peppermint, Powermint, sour apple, mandarin, tangerine, berry, fresh orange, strawberry, wintergreen, pink grapefruit, orange and lime together (in 1978), cherry, passion fruit (in 2007), pomegranate (in 2010), mango, lime, and popcorn (2014). The grape flavour was eliminated in 1976 because of health concerns about the red dye amaranth (FD&C Red #2), a suspected carcinogen. Orange Tic Tacs were sold without the Grape.
During the 1990s, "double packs" were introduced, featuring a regular Tic Tac container with two flavours inside. Available combinations included Tangerine and Lime, Orange and Grape, and Berry and Cherry.
In the UK, France, Ireland, Italy and Australia Tic Tacs are noted as being less than two calories with the slogan "Two hours of Tic Tac freshness in less than two calories." In Canada, New Zealand and Australia, and used once in the United States, the Tic Tac slogan is "it's not just a mint, it's a tic tac." In India, the Tic Tac slogan is "Refreshment to be shared."
In 2006, Tic Tac introduced a "Bold" edition with more intense flavours of Mint and Fruit.
Orange Tic Tacs featured prominently in the 2007 film Juno, in an orange box with white colour candies as are sold in Canada and Brazil. Film promoters distributed boxes of the candies prior to the film's release.
In 2008, Tic Tac introduced Tic Tac Chill, which is slightly larger than ordinary Tic Tacs and comes in a dual-opening packaging, using the traditional living hinge or a sliding opening on the front of the case. These come in three flavours: Exotic Cherry, Berry Blast, and Paradise Mint. Tic Tac Chill mints are also sugar-free, the Exotic Cherry ones instead being sweetened with xylitol.
May 2010 Australia Trademark Registrar's office rejected Ferrero application to trademark their Tic Tac container as not being unique enough to distinguish its products from other manufacturers.
Orange, Mint, Spearmint, Mintensity, Peach and Passion, Strawberry Mix, Cherry, Elaichi (cardamom) and Banana are available in India.
Tic Tac sometimes provides limited editions to promote films. In 2015, a special Minions movie edition was produced containing banana or mandarin (2017 exclusive) flavoured Tic Tacs. There were three different covers with pictures of either Stuart, Kevin or Bob.
Starting in the Autumn of 2017 in the North American market, several flavors of Tic Tacs began to hit the store shelves with OU Kosher certification. While kosher tic tacs produced in South Africa were previously available in the eastern hemisphere, they were considered somewhat of a novelty and imported for distribution to kosher retailers in the West. The kosher certified products can be determined from the small "OU" symbol on the lid (small container), the back of the box (large container) or on the outside back of multi-packs near the nutrition information. Due to mixed inventory on store shelves, it is advisable to confirm the product one selects does indeed contain the symbol to avoid ingesting the non-certified product.
|Nutritional value per 100 g (3.5 oz)|
|Energy||1,663 kJ (397 kcal)|
|†Percentages are roughly approximated using US recommendations for adults.|
For Fresh mint (Europe/US/Canada); Peppermint (Australia)
Per 100 g – Energy 1615 kJ (386 kcal), Protein 0.1 g, Carbohydrate 97.5 g, Fat 0.4 g.
Per Tic Tac – Energy 1.663 kJ (0.397 kcal), Protein 0 g, Carbohydrate 0.5 g, Fat 0 g.
Each pack weighs 15–18 g and contains about 38 Tic Tacs. New packs in Australia and Canada weigh 24 g and contain 50 Tic Tacs, and the Tic Tac "100 pack" weighs 49 g and contains 100 Tic Tacs. The "Big Pack" weighs 29 grams (1 ounce) and contains 60 pieces. The "Bottle Pack" weighs 98 grams (3.4 ounce) and contains 200 pieces.
Each Tic Tac weighs just under 0.5 g. US Federal regulations state that if a single serving contains less than 0.5 g of sugars it is allowable to express the amount of sugar in a serving as zero.
- "Flavors - Tic Tac". tictac.de. Retrieved 2016-08-24.
- Wolff, Carina, The Sneaky Reason Why Tic Tacs Can Say ‘Sugar Free’ (When They Really Aren’t): Simplemost. April 18, 2016
- "Tic Tac's Web Flavor". Business Week. August 13, 2006. Retrieved 2008-11-09.
- "Tic Tac History", Official Tic Tac website, retrieved 2014-12-30
- "Ferrero UK & Ireland - tic tac". www.ferrero.co.uk. Retrieved 2016-08-24.
- Staff, P. N. (2016-02-12). "History of the world in 52 packs | 24. Tic Tacs". Packaging News. Retrieved 2019-05-06.
- "To be or not to be registered: the shapes of a product or packaging". novagraaf.com. 18 January 2013. Retrieved 28 August 2017.
- "Tic Tac – Timeline Photos | Facebook". www.facebook.com. Retrieved 2015-06-27.
- "Tic Tac in Ireland - Love Irish Food". www.loveirishfood.ie. Retrieved 2016-08-24.
- "21 CFR 101.9 (c)(6)(ii)". Access.gpo.gov. Archived from the original on 2011-07-21. Retrieved 2012-01-04.