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The Toy Box

The Toy Box is an American reality television series that premiered on April 7, 2017 on ABC. The show depicts aspiring entrepreneur-contestants as they present toy inventions first to a panel of toy industry professionals, then to a panel of children. Only toys approved by the adult mentors are presented to the child judges "in the Toy Box," who select one toy to advance to the finals each episode. The season's winning toy will be produced and distributed by Mattel and sold at Toys "R" Us stores.[2]

The Toy Box
Genre Reality
Presented by Eric Stonestreet[1]
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 8
Executive producer(s)
  • Michael Rourke
  • Chris Grant
  • Drew Buckley
  • Richard Dickson
  • Catherine Balsam-Schwaber
  • Julia Pistor
  • Susan House
  • Hamilton South[1]
Running time 60 minutes
Production company(s)
Original network ABC
Original release April 7, 2017 (2017-04-07)[1] – present
External links
Official website

On June 16, 2017, ABC renewed the series for a second season.[3]



"YES" and "NO" indicate the adult panel results; "FINALIST" designates the toy chosen by the child jury to advance to the finals.

No. Title Original air date Prod.
code [4]
U.S. viewers
1 "Episode 1" April 7, 2017 (2017-04-07) 101 4.09[5]
"Arya Ball" nested sports balls (YES; FINALIST); "Wacky Worm Racing Game" cloth outfit (NO); "Niya Doll" talking multilanguage multicultural doll collection (YES); "Swurfer" backyard swing (NO); "Party Cannon" that launches candy when target is hit (YES)
2 "Episode 2" April 14, 2017 (2017-04-14) 103 3.26[6]
"Butterfly Book" double-sided dual view books with swiveling pages (NO); "My Ballerina Doll" dolls that are articulated for standard ballet positions (YES; FINALIST); "Snap N' Roll" pocket-size cars each with a launcher on its rear (YES); "Lil Fruityz" fruit-themed scented plush dolls (NO); "Piñata Backpack" that disperses all of its candy when a string is pulled (YES)
3 "Episode 3" April 21, 2017 (2017-04-21) 107 3.13[7]
"Tubelox" lifesize construction set (YES); "Pool Cubes" submerged building blocks (NO); "Emoti Plush" plush dolls with adjustable facial expressions (YES); "The Grid" game mat with tossed tokens (NO); "Lightbox Terrier" creative art lightbox (YES; FINALIST)
4 "Episode 4" April 28, 2017 (2017-04-28) 102 2.60[8]
"Grandmas2Share" grandma-themed plush dolls (YES); "The Walking Dinosaur" wheeled skeleton (NO); "Parashoot" slingshot-parachute (YES); "Cardtivity" construction set of plastic cards (NO); "Chromotag" wearable tag that changes color when it gets wet (YES; FINALIST)
5 "Episode 5" May 5, 2017 (2017-05-05) 104 2.78[9]
"Wiggies" dolls with customizable hair (YES; FINALIST); "Jumpstix" pogo stick scooter (NO); "Maze-O" buildable color squares (YES); "Dueling Wizards" wands with throw-rings (YES); "Plaliens" plush poseable space-aliens (YES)
6 "Episode 6" May 12, 2017 (2017-05-12) 105 2.33[11]
"Candy Krusher" soft-food reshaper [updated "Toot Sweet"[10] 1968 toy] (YES; FINALIST); "Connectimals" reconfigurable plush toys (YES); "Bitblocks" construction blocks (NO); "Curly Girls United" dolls with curly hair (NO); "Quadball" rolling-ball tabletop game (YES)
7 "Episode 7" (first hour) May 19, 2017 (2017-05-19) 106 2.43[12]
"Cock it, Drop it, Rocket" spring-loaded self-launcher prototype (NO); "Noisy Person Cards" partygame about creative voices (YES); "3D Liquid Art" colored water art (YES; FINALIST); "Pre-Bot" eco-friendly wooden robot-shaped doll (YES); "Bedtime Story Bug" plush ladybug with three recordable audio messages (YES)
8 "Episode 8" (second hour) May 19, 2017 (2017-05-19) 108 2.43[12]

In the Finals, each of the seven chosen finalist toys return. After all playing with the finalist toys once more, each of the child judges eliminates one toy from the competition (Toby with "Chromotag", Aalyrah with "My Ballerina Doll", Sophia Grace with "Wiggies", and Noah with "Arya Ball").

Out of the Final 3 ("Lightbox Terrier", "Candy Krusher" and "3D Liquid Art"), the winning toy (to be produced and sold in stores) is "3D Liquid Art".

See alsoEdit

List of Toys featured at Toys "R" UsEdit

Other than the guaranteed Mattel contract for the winner, other non-winning toys are sometimes also featured at Toys "R" Us. Occasionally, the toy's branding changes its name before being distributed.


  1. ^ a b c d e "ABC Announces Expert Mentors and Young Judges Appearing on Upcoming Toy-Competition Series ‘The Toy Box,’ Premiering Friday, April 7" (Press release). ABC. January 4, 2017. Retrieved April 7, 2017. 
  2. ^ Jason Lynch (March 26, 2017). "Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy". Adweek. Retrieved April 7, 2017. 
  3. ^ Porter, Rick (June 16, 2017). "'The Toy Box' will open for a second season on ABC". TV by the Numbers. Retrieved June 16, 2017. 
  4. ^ "Shows A-Z - toy box, the on abc". The Futon Critic. Retrieved April 23, 2017. 
  5. ^ Porter, Rick (April 10, 2017). "‘Shark Tank’ adjusts up: Friday final ratings". TV by the Numbers. Retrieved April 10, 2017. 
  6. ^ Porter, Rick (April 17, 2017). "‘Shark Tank’ adjusts up, ‘The Originals’ adjusts down: Friday final ratings". TV by the Numbers. Retrieved April 17, 2017. 
  7. ^ Porter, Rick (April 24, 2017). "‘Dateline,’ ‘Blue Bloods’ repeat adjust up: Friday final ratings". TV by the Numbers. Retrieved April 24, 2017. 
  8. ^ Porter, Rick (May 1, 2017). "'Hawaii Five-0,' 'First Dates' and everything else unchanged: Friday final ratings". TV by the Numbers. Retrieved May 1, 2017. 
  9. ^ Porter, Rick (May 8, 2017). "‘Blue Bloods’ finale adjusts up: Friday final ratings". TV by the Numbers. Retrieved May 8, 2017. 
  10. ^ "Mattel’s Tastitoy Tootsweet Candy Whistle Maker". The Retroist. 
  11. ^ Porter, Rick (May 15, 2017). "‘Shark Tank finale, ’48 Hours: NCIS’ adjust up; ‘Originals’ and ‘Reign’ adjust down: Friday final ratings". TV by the Numbers. Retrieved May 15, 2017. 
  12. ^ a b Porter, Rick (May 22, 2017). "‘Undercover Boss’ adjusts up, ‘Originals’ and ‘Reign’ adjust down: Friday final ratings". TV by the Numbers. Retrieved May 22, 2017. 
  13. ^ "Artsplash™ Is The Winner Of ABC's Hit Series, "The Toy Box" " (Press release). Mattel. PR Newswire. May 19, 2017. Retrieved May 20, 2017. 
  14. ^ a b "ABC's The Toy Box - Winning Toy Exclusively at Toys"R"Us". Retrieved May 22, 2017. 

External linksEdit