Open main menu

Wikipedia β

The Toy Box

The Toy Box is an American reality television series that premiered on April 7, 2017 on ABC. The show depicts aspiring entrepreneur-contestants as they present toy inventions first to a panel of toy industry professionals, then to a panel of children. Only toys approved by the adult mentors are presented to the child judges "in the Toy Box," who select one toy to advance to the finals each episode. The season's winning toy will be produced and distributed by Mattel and sold at Toys "R" Us stores.[2]

The Toy Box
Genre Reality
Presented by Eric Stonestreet[1]
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 8
Executive producer(s)
  • Michael Rourke
  • Chris Grant
  • Drew Buckley
  • Richard Dickson
  • Catherine Balsam-Schwaber
  • Julia Pistor
  • Susan House
  • Hamilton South[1]
Running time 60 minutes
Production company(s)
Original network ABC
Original release April 7, 2017 (2017-04-07)[1] – present
External links
Official website



"YES" and "NO" indicate the adult panel results; "FINALIST" designates the toy chosen by the child jury to advance to the finals.

No. Title Original air date Prod.
code [3]
U.S. viewers
1 "Episode 1" April 7, 2017 (2017-04-07) 101 4.09[4]
Arya Ball (YES; FINALIST); Wacky Worm Racing Game (NO); Niya Doll (YES); Swurfer (NO); Party Cannon (YES)
2 "Episode 2" April 14, 2017 (2017-04-14) 103 3.26[5]
Butterfly Book (NO); My Ballerina Doll (YES; FINALIST); Snap N' Roll (YES); Lil Fruityz (NO); Piñata Backpack (YES)
3 "Episode 3" April 21, 2017 (2017-04-21) 107 3.13[6]
Tubelox (YES); Pool Cubes (NO); Emoti Plush (YES); The Grid (NO); Lightbox Terrier (YES; FINALIST)
4 "Episode 4" April 28, 2017 (2017-04-28) 102 2.60[7]
Grandmas2Share (YES); The Walking Dinosaur (NO); Parashoot (YES); Cardtivity (NO); Chromotag (YES; FINALIST)
5 "Episode 5" May 5, 2017 (2017-05-05) 104 2.78[8]
Wiggies (YES; FINALIST); Jumpstix (NO); Maze-O (YES); Dueling Wizards (YES); Plaliens (YES)
6 "Episode 6" May 12, 2017 (2017-05-12) 105 2.33[9]
Candy Krusher (YES; FINALIST); Connectimals (YES); Bitblocks (NO); Curly Girls United (NO); Quadball (YES)
7 "Episode 7" (first hour) May 19, 2017 (2017-05-19) 106 2.43[10]
Cock It, Drop It, Rocket (NO); Noisy Person Cards (YES); 3D Liquid Art (YES; FINALIST); Pre-Bot (YES); Bedtime Story Bug (YES)
8 "Episode 8" (second hour) May 19, 2017 (2017-05-19) 108 2.43[10]

In the Finals, each of the seven chosen finalist toys return. After all playing with the finalist toys once more, each of the child judges eliminates one toy from the competition (Toby with Chromotag, Aalyrah with My Ballerina Doll, Sophia Grace with Wiggies, and Noah with Arya Ball).

Out of the Final 3 (Lightbox Terrier, Candy Krusher and 3D Liquid Art), the winning toy (to be produced and sold in stores) is 3D Liquid Art.

See alsoEdit

List of Toys featured at Toys "R" UsEdit

Other than the guaranteed Mattel contract for the winner, other non-winning toys are sometimes also featured at Toys "R" Us. Ocassionally, the toy's branding changes its name before being distributed.


  1. ^ a b c d e "ABC Announces Expert Mentors and Young Judges Appearing on Upcoming Toy-Competition Series 'The Toy Box,' Premiering Friday, April 7" (Press release). ABC. January 4, 2017. Retrieved April 7, 2017. 
  2. ^ Jason Lynch (March 26, 2017). "Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy". Adweek. Retrieved April 7, 2017. 
  3. ^ "Shows A-Z - toy box, the on abc". The Futon Critic. Retrieved April 23, 2017. 
  4. ^ Porter, Rick (April 10, 2017). "'Shark Tank' adjusts up: Friday final ratings". TV by the Numbers. Retrieved April 10, 2017. 
  5. ^ Porter, Rick (April 17, 2017). "'Shark Tank' adjusts up, 'The Originals' adjusts down: Friday final ratings". TV by the Numbers. Retrieved April 17, 2017. 
  6. ^ Porter, Rick (April 24, 2017). "'Dateline,' 'Blue Bloods' repeat adjust up: Friday final ratings". TV by the Numbers. Retrieved April 24, 2017. 
  7. ^ Porter, Rick (May 1, 2017). "'Hawaii Five-0,' 'First Dates' and everything else unchanged: Friday final ratings". TV by the Numbers. Retrieved May 1, 2017. 
  8. ^ Porter, Rick (May 8, 2017). "'Blue Bloods' finale adjusts up: Friday final ratings". TV by the Numbers. Retrieved May 8, 2017. 
  9. ^ Porter, Rick (May 15, 2017). "'Shark Tank finale, '48 Hours: NCIS' adjust up; 'Originals' and 'Reign' adjust down: Friday final ratings". TV by the Numbers. Retrieved May 15, 2017. 
  10. ^ a b Porter, Rick (May 22, 2017). "'Undercover Boss' adjusts up, 'Originals' and 'Reign' adjust down: Friday final ratings". TV by the Numbers. Retrieved May 22, 2017. 
  11. ^ "Artsplash™ Is The Winner Of ABC's Hit Series, "The Toy Box" " (Press release). Mattel. PR Newswire. May 19, 2017. Retrieved May 20, 2017. 
  12. ^ a b "ABC's The Toy Box - Winning Toy Exclusively at Toys"R"Us". Retrieved May 22, 2017. 

External linksEdit