The Roy Rogers Show
|The Roy Rogers Show|
Harry Harvey and Roy Rogers in The Roy Rogers Show
|Directed by||George Blair|
Leslie H. Martinson
Robert G. Walker
Trigger, the Golden Palomino
Bullet, the Wonder Dog
|Ending theme||"Happy Trails"|
|Country of origin||United States|
|No. of seasons||6|
|No. of episodes||100 (list of episodes)|
|Executive producer(s)||Larry Kent|
|Running time||30 minutes|
|Production company(s)||Roy Rogers Productions|
|Distributor||ABC Film Syndication|
|Original release||December 30, 1951 –|
June 9, 1957
The show starred Roy Rogers as a ranch owner, Dale Evans as the proprietress of the Eureka Café and Hotel in fictional Mineral City, and Pat Brady as Roy’s sidekick and Dale's cook. Brady's Jeep Nellybelle at times had a mind of her own and sped away driverless with Brady in frantic pursuit on foot. Animal stars were Roy's Palomino horse Trigger and his German Shepherd Bullet, the "Wonder Dog".
Like Rogers’s and many other Western films of the 1930s through 1950s, the series featured traditional cowboys and cowgirls riding horses and carrying six-shooters in a contemporary setting where they coexisted with automobiles, telephones, and electric lighting. No attempt was made in the scripts to explain or justify this strange amalgamation of 19th-century characters with 20th-century technology. Typical episodes followed the stars as they rescued the weak and helpless from the clutches of dishonest lawmen, con artists, bank robbers, claim jumpers, rustlers, and other "bad guys."
In addition to traditional Western plot themes such as cattle rustling and bank robberies, the program featured more contemporary topics, including gun safety and conservation of natural resources. "Many of the shows expressed a moral, and several preached a Christian message."
Interior shots for the show were filmed at the Samuel Goldwyn Studio, with much of the outdoor action footage filmed on the Iverson Movie Ranch in Chatsworth, Los Angeles, California The program was originally sponsored by General Foods (Post Cereals and Jell-O). The show's theme song, “Happy Trails”, was written by Dale Evans and sung by her and Rogers over the end credits of each episode.
The show received an Emmy nomination in 1955 for Best Western or Adventure Series, but it lost out to the syndicated Stories of the Century, an anthology series starring and narrated by Jim Davis. The series finished #27 in the Nielsen ratings for the 1951-1952 season and #30 for 1954-1955.
The show was merchandised for the juvenile market with comic books, playsets, cowboy and cowgirl costumes, toy pistols, longbows, and many other items. In 1957, 2 million copies of each comic book were sold. A related comic strip was syndicated to 186 newspapers.
From January 1961 until September 1964, CBS broadcast reruns of The Roy Rogers Show on Saturday mornings. As of 2019, World Harvest Television carries the series weekday afternoons, and Retro Television Network also includes the show in its schedule.
- LoBrutto, Vincent (2018). TV in the USA: A History of Icons, Idols, and Ideas [3 volumes]. ABC-CLIO. pp. 111–112. ISBN 9781440829734. Retrieved April 20, 2018.
- Terrace, Vincent (2013). Television Introductions: Narrated TV Program Openings since 1949. Scarecrow Press. p. 148. ISBN 9780810892507. Retrieved April 20, 2018.
- White, Raymond E. (2006). King of the Cowboys, Queen of the West: Roy Rogers and Dale Evans. Popular Press. p. 91. ISBN 9780299210045. Retrieved November 17, 2017.
- McNeil, Alex (1996). Total Television: The Comprehensive Guide to Programming from 1948 to the Present, 4th ed., New York: Penguin Books, 1996, p. 793
- "Classic TV Hits", seasonal top-30 television ratings, 1950-1999. Retrieved November 4, 2017.
- Phillips, Robert W. (1995). Roy Rogers: A Biography, Radio History, Television Career Chronicle, Discography, Filmography, Comicography, Merchandising and Advertising History, Collectibles Description, Bibliography, and Index. McFarland. pp. 44–45. ISBN 9780899509372. Retrieved April 20, 2018.