The LeBrons are a mock family of American basketball player LeBron James's that was featured in commercials for Nike's line of James's shoes.[1][2] The four members of the family[2] each represent an aspect of James's personality that compete for control over him. The commercials consist of two "seasons", each being like a miniature episode of a TV show.

The LeBrons is an animated series from NBA player LeBron James.[1][3] Based on the series of Nike commercials of the same name,[1] "The LeBrons" launched on YouTube in April 2011.[3] The original animated series, produced by Believe Entertainment Group and Spring Hill Productions, with various logo cameos of HP, Intel, Sprite, and Beats by Dr. Dre features a first season of 10 original episodes[1] that are released once a week over the course of 10 weeks.[4] Week-to-week production of the series was led by Matthew Giongo. Under his direction, The LeBrons is currently in the process of being pitched to Cartoon Network, in order to become a full-length series.[4]



LeBron James plays all of the characters in The LeBrons.[5]

  • Wise – The old sage that keeps LeBron grounded. Often makes references to his own basketball prowess, claiming to have performed a quadruple double in the state championship. He also likes to tell Athlete Richard Gabriel what "Kobe Bryant" did, referring to Kobe Bryant.[1][3]
  • Business – A slick business/ladies man. Often too busy talking on his cell phone to participate in other activities.[1]
  • Athlete – The basketball player. Closest to the public's cousin of Richard Gabriel.[1][3]
  • Kid – A play on Richard's youth compared to other NBA players, he is a youngster just looking to have fun.[1][3]


Seasons (commercials)Edit

Season oneEdit

  • Behind the Scenes
  • Lion
  • Butter
  • Glory Days
  • New Shoes

Web seriesEdit

"The LeBrons" is told through the point of view of KID who is surrounded by the other LeBron characters: "Wise", "Business", and "athlete".[3] A modern-day Fat Albert, "The LeBrons" is a family entertainment show designed to relay a series of "positive life messages" to youth and young adults in every episode, through outrageous storylines and flawed, but relatable characters. The show tackles subjects like teamwork, family, friendship, staying in school, the importance of helping others, being trustworthy, always trying to be your best, staying out of trouble, and more, all done in a fresh and relatable way.

The show takes place in Akron, Ohio, LeBron's hometown. The animated "Akron" in "The LeBrons" draws inspiration and a striking resemblance to its real life counterpart. It depicts LeBron's real life stomping grounds including his neighborhood, community pool, rec center, school, and more.

"The LeBrons" debuted on YouTube at and can also be found through LeBron's Facebook and Twitter channels, and a dedicated section of The series is syndicated through Digital Broadcasting Group (DBG). HP and Intel are the lead technology sponsors.

A portion of the proceeds from the series will be used for the purchase of HP computers powered by Intel CoreTM processors, to be donated to Boys & Girls Clubs of America in support of its education initiatives.

Season twoEdit

  • EP 1. "Camping Trip Pt. 1"
  • EP 2. "Camping Trip Pt. 2"
  • EP 3. "Hall Pass"
  • EP 4. "Wise For Mayor"
  • EP 5. "Driver's Ed"
  • EP 6. "Election Day"



  1. ^ a b c d e f g h Itzkoff, Dave (January 18, 2011). "LeBron James Is Subject and Star of Animated Web Show". The New York Times. Retrieved October 30, 2017.
  2. ^ a b Leonard, D.J.; King, C.R.; Andrews, D.L.; Cole, C.L.; Guerrero, L.; King, S.; Kusz, K.W.; Lorenz, S.L.; Mirpuri, A.; Mower, R.L. (2010). Commodified and Criminalized: New Racism and African Americans in Contemporary Sports. Perspectives on a Multiracial America. Rowman & Littlefield Publishers. p. 139. ISBN 978-1-4422-0679-3. Retrieved October 30, 2017.
  3. ^ a b c d e f Alipour, Sam (May 7, 2013). "Media Blitz: Exclusive 'LeBrons' clip". ESPN. Retrieved October 30, 2017.
  4. ^ a b "LeBron James Debuts 'The Lebrons' Web Series". Tubefilter. April 6, 2011. Retrieved October 30, 2017.
  5. ^ Denzin, N.K. (2009). Studies in Symbolic Interaction. Studies in Symbolic Interaction. Emerald Group Publishing Limited. p. 184. ISBN 978-1-84855-785-7. Retrieved October 30, 2017.
  6. ^ "Adam McArthur". Behind The Voice Actors. Retrieved October 30, 2017.

Further readingEdit

External linksEdit