The Ingraham Angle
The Ingraham Angle is an American news and opinion-based talk show that premiered on October 30, 2017 on the Fox News Channel. The show features Laura Ingraham and guests discussing the day's latest issues, news, as well as controversies.
|The Ingraham Angle|
The Ingraham Angle title card
|Genre||Current affairs program |
Opinion-based conservative talk show
|Presented by||Laura Ingraham|
|Country of origin||United States|
|Production location(s)||Washington, D.C.|
|Running time||60 minutes|
|Production company(s)||Fox News|
|Original network||Fox News Channel|
|Picture format||720p (16:9 HDTV)|
|Original release||October 30, 2017 –|
|Related shows||Just In|
It is the fourth highest rated cable TV news program for total viewers. As for its particular time slot the show is rated number one, defeating its direct competition, The Last Word with Lawrence O'Donnell on MSNBC and CNN Tonight.
In 2018, the show was the subject of a boycott in the wake of the Stoneman Douglas High School shooting, following a Twitter post in which Ingraham ridiculed a student. The boycott resulted in 27 advertisers dropping the show, but viewership temporarily increased in the ensuing months.
In September 2017, Fox News announced the Ingraham Angle as the newest show in their primetime lineup and following Hannity at a new time of 9 PM ET/6 PM PT starting on October 30, 2017. The addition of the Ingraham Angle was the network's fourth schedule change in 2017. Before the show's debut, news anchors took over the 10 p.m. ET/7 p.m. PT time slot under the branding Fox News Tonight. Prior to hosting The Ingraham Angle, Laura Ingraham had been a guest host, guest panelist, and commentator on various Fox News primetime programs including The O'Reilly Factor and Hannity. She has hosted her weekday radio show since 2001.
The Ingraham Angle's debut program guest was White House Chief of Staff John F. Kelly. The show garnered 3.3 million total viewers with 622,000 news demographic viewers, more than that of MSNBC and CNN. Other guests on The Ingraham Angle have included Univision's Jorge Ramos, former White House Press Secretary Ari Fleischer, attorney and former Harvard Law School professor Alan Dershowitz, former Hillary Clinton State Department advisor and Deputy Secretary of State for Strategic Communications Philippe Reines.
In February 2018, Ingraham was criticized after she publicly said that basketball star LeBron James should not talk about politics and that he should "shut up and dribble." Professional athletes complained about Ingraham's comment, which was in response to Lebron's statement that President Donald Trump "doesn't understand the people, and really don't give a f--- about the people."
March 2018 boycottEdit
On March 28, The Daily Wire wrote an article listing the colleges which were and were not offering admission to Stoneman Douglas High School shooting survivor David Hogg. Later that day, Ingraham ridiculed the rejections Hogg received, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"
Hogg responded by accusing Ingraham of cyberbullying and posted a list of Ingraham's advertisers, suggesting they be contacted by his followers. In response to the boycott, 27 advertisers left the show.
The following day, Ingraham tweeted an apology. Hogg said that Ingraham's apology had only been caused by the walkout of several advertisers. He said that he would accept an apology in the future if she denounced the way her network had been treating him and his friends. Hogg and his supporters continued their pressure campaign on her show's advertisers.
At the end of her Friday, show of March 30, Ingraham announced she was taking a week-long absence from the show for Easter; a break that was already planned according to Ingraham and Fox News. A week later, on her show, Ingraham characterized the boycott as "Stalinist". Ingraham returned to her show with the support of Rupert Murdoch.
Response by advertisersEdit
Within a day of Ingraham's comments about Hogg, sponsors started announcing that they would no longer advertise on The Ingraham Angle. Rates for advertising during the show dropped since the start of the boycott. Prices for a 30-second spot dropped from an average range of $12,310–$14,732 to an average range of $11,305–$13,405, according to analysts. Advertising time during the show dropped by as much as 52 percent. By mid-April 2018, a total of 27 sponsors stopped advertising on The Ingraham Angle. As of December 2018, only two major advertisers had returned to sponsoring the show.
Reaction to March 2018 boycottEdit
Following Ingraham's tweet, responses, and Hogg's tweets, polls showed that public perception of Fox News declined more than that of any advertiser. Polling by YouGov BrandIndex in the days following the announcement of the boycott showed that the Fox News brand had sustained significantly more consumer perception damage than any of the advertisers. The positive consumer perception of Ingraham dropped from 53 percent to 33 percent, according to the celebrity data and research firm Spotted.
Hundreds of Russian bots on Twitter came to Ingraham's defense during the weekend following the boycott. According to Hamilton 68, posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.
Ingraham was supported by singer and NRA board member Ted Nugent, and talk show host Bill Maher who defended her on the grounds of free speech. Republican strategist Steve Schmidt speculated why Ingraham's advertisers pulled their support: "...this kid's not scared. He's not scared of the NRA. He's not intimidated and scared by Laura Ingraham."
Following Ingraham's return to the show on April 9, AdAge reported that as of the April 11 Wednesday night episode of The Ingraham Angle, the show averaged 2.7 million viewers with 559,000 in the 25-to-54 viewer age demographic. In comparison, the show averaged 2.2 million viewers and 434,484 in the same demographic on March 29, 2018. According to TheWrap, viewership for the week of Ingraham's return to the show were up 25 percent for 2018 at 3,099,000 total viewers and up 36 percent for the age 25 to 54 demographic with 685,000 viewers. In June, the show earned 2.654 million total viewers per night, the best monthly average since the show was launching in October 2017.
June 2018 boycottEdit
Twenty-seven sponsors stopped advertising on the show due to the March boycott. The controversy surrounding the boycott resulted in a decline of favorable public perceptions of the Fox News brand. Upon Ingraham's return to the show on April 9 following a week-long vacation, The Ingraham Angle occupied the top position for its time slot against CNN and MSNBC. Following Ingraham's comments on her show regarding facilities used to detain minor children separated from their undocumented immigrant parents, David Hogg renewed his call for boycotts of The Ingraham Angle's advertisers. During the show's June 18, 2018 broadcast, Ingraham referred to the detention facilities as "essentially summer camps" that "resemble boarding schools." In response, Hogg called for a renewal of the previous boycott via Twitter the following day. Ingraham's comments followed an MSNBC report by Jacob Soboroff which was broadcast on June 14, 2018. The report described a Texas detainment facility setup to be like a "dormitory structure" with a cafeteria and rooms that contained four beds in each.
According to Variety magazine, The Ingraham Angle was the third-highest rate cable TV news program in the adults 25-54 demographic among all cable news programs in June 2018. A year later, Ingraham's show had declined in popularity to fourth behind The Rachel Maddow Show, according to a Fox News press release.
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- Business Insider, Bryan Logan, March 29, 2018, Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers, Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."
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- Media Matters, Bobby Lewis, February 16, 2018, Athletes are calling out Laura Ingraham for telling LeBron James to "shut up and dribble": Miami Heat's Dwyane Wade: "They use to try and hide it.. now the president has given everyone the courage to live their truths", Retrieved April 10, 2018
- Curl, Joseph (March 28, 2018). "Gun Rights Provocateur David Hogg Rejected By Four Colleges To Which He Applied". The Daily Wire.
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- BBC News, March 30, 2018, Parkland student David Hogg rejects Fox News host's apology, Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."
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- Media Matters Staff, April 9, 2018, Media Matters, After 20+ advertisers remove ads following her attacks on a Parkland student, Laura Ingraham calls boycott efforts "Stalinist"
- Sarah Ellison, April 8, 2018, Washington Post, Laura Ingraham returns to air amid a boycott drama. It's the new normal for Fox News., Retrieved April 9, 2018, "... Ingraham's slap at David Hogg, ... a wire that even the controversy-hardened Fox did not welcome...."
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- Sit, Ryan (April 3, 2018). "NRA Board Member Ted Nugent Is Still Mocking Parkland Survivors". Newsweek. Retrieved April 15, 2018.
Longtime NRA board member and musician Ted Nugent isn't backing down from criticizing some of the Parkland school shooting survivors, despite the backlash he's received.
- Alexander, Bryan (April 2, 2018). "Ted Nugent continues to bash Parkland survivor David Hogg, praises Fox's Laura Ingraham". USA Today. Retrieved April 15, 2018.
Nugent, a longtime member of the National Rifle Association's board of directors, said Hogg and his classmates are "not very educated" and "wouldn't know an AR-15 from a pterodactyl."
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- "Fox News's Laura Ingraham says immigrant child detention centers are 'essentially summer camps'".
- "Fox host Laura Ingraham under fire for calling detention centers "SUMMER CAMPS' for immigrant children as pictures reveal the 'tent cities' where thousands are kept separated from their parents".
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- Fox News Channel Marks 70 Consecutive Quarters as the Most-Watched Cable News Network, Business Wire, July 2, 2019.
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