The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution is a bestselling book by digital analyst and author Brian Solis.[1][2][3] The book examines how disruptive technology affects consumer behavior and how businesses need to either adapt or die.[4] Katie Couric wrote the foreword.[5]

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
The end of business as usual -- book cover.jpg
AuthorBrian Solis
CountryUnited States
SubjectBusiness, Social media, Marketing
Publication date
October 18, 2011
Preceded byEngage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web 
Followed byWhat's the Future of Business: Changing the Way Businesses Create Experiences 


The End of Business as Usual explores how the relentless assault of technology, including social, mobile, and real time web, has changed the dynamic of business and consumer.[6][7] Solis believes the 24-hour personal broadcasting of today's consumer has given rise to an "egosystem."[8][9] He examines how influential businesses find success inside this egosystem and its interconnected customers, or what he labels "connected consumers."[10][11] Solis also explores the concept of "digital darwinism," the evolution of consumer behavior when society and technology evolve faster than one's ability to adapt.[12]

The book outlines how to reach connected consumers through unique and indirect methods, what Solis calls "the migration from a rigid business to that of an adaptive business."[13][14] Chapter titles include:

  • "A Quiet Riot: The Information Divide and the Cultural Revolution"
  • "Youthquake: Millennials Shake Up the Digital Lifestyle"
  • "Your Audience Is Now an Audience with Audiences"
  • "Brands Are No Longer Created, They're Co-Created"
  • "What's Next? The Evolution of Business from Adaptive to Predictive"[3]


The End of Business as Usual was blurbed by entrepreneur and Dallas Mavericks owner Mark Cuban, television producer Mark Burnett, and John Chambers, CEO of Cisco Systems.[15] Zappos founder Tony Hsieh said, "The entire book is a call for any business to compete for the future through relevance."[16] Seattle Pi called it "crucially important for individuals who live in our new digital culture."[17] Social Media Today praised the book as "so stimulating and all-encompassing that it constantly challenges your ability to focus."[18] ZDNet describes Solis as "a master story teller with a relaxed and entertaining style that actually comes across."[19]

Publishers Weekly named it a Top 10 Business Book for 2011.[20] The book also made the 800-CEO-READ best seller list.[21] It has since been translated into Japanese, Dutch, Chinese, and Bulgarian.


  1. ^ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times.
  2. ^ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News.
  3. ^ a b Solis, Brian (2011). The End of Business As Usual. Wiley. pp. 320. ISBN 978-1-1180-7755-9.
  4. ^ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes.
  5. ^ Bindra, Sunny (December 17, 2012). "Don't moan about this over-connected world; gain from it".
  6. ^ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine.
  7. ^ Macel (January 3, 2013). "Brian Solis: Blazing Along The Social Media and Internet Marketing Trail".
  8. ^ Peacock, Marisa (March 27, 2012). "Forget Everything You Know About Measuring Digital Influence".
  9. ^ Kallas, Priit (October 27, 2011). "Interview with Brian Solis: The End of Business as Usual".
  10. ^ Dessi, Chris (April 6, 2012). "The Power of Reputation: The Brian Solis Effect".
  11. ^ Solis, Brian (June 28, 2012). "Corporate America, meet 'Generation C'". Washington Post.
  12. ^ Franz, Chea. "THE RISE OF DIGITAL DARWINISM". Pilgrim.
  13. ^ Savitz, Eric (December 17, 2012). "How Social Media Can Spur Organizational Transformation". Forbes.
  14. ^ Schawbel, Dan (October 18, 2011). "The End of Business As Usual". Forbes.
  15. ^ "Amazon Author Page".
  16. ^ Hsieh, Tony (March 1, 2012). "Expert Review: Tony Hsieh on The End of Business as Usual".
  17. ^ Sroth, Irene. "Book Review: The End of Business As Usual: Rewire the Way You Work in the Consumer Revolution by Brain Solis". Seattle Pi.
  18. ^ Carey, Robin. "Business As Usual?". Soc… Media Today.
  19. ^ Greenberg, Paul. "Book Review: End of Business as We Know It, Brian Solis". ZDNET.
  20. ^ "The End of Business as Usual Makes Publishers Weekly Top 10 Business List". Publishers Weekly.
  21. ^ "The Business Book Bestseller List". 800 CEO Read.