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The Dinah Shore Show (radio program)

  (Redirected from The Bird's Eye Open House)

The Dinah Shore Show was a title applied—in some cases specifically and in other cases generically—to several radio musical programs in the United States, some of which had other distinct titles as indicated below. Singer Dinah Shore starred (or in some cases co-starred) in the programs, some of which were broadcast on the Blue Network, while others were on CBS or NBC.[1]

The Dinah Shore Show
Dinah Shore - promo.jpg
Dinah Shore
Other names Songs by Dinah Shore
In Person, Dinah Shore
The Bird's Eye Open House
The Ford Show
Call for Music
Country of origin United States
Language(s) English
Home station KNX (The Bird's Eye Open House)
Syndicates Blue Network
TV adaptations The Dinah Shore Show (simulcast)
Starring Dinah Shore
Announcer Harry von Zell
Truman Bradley
John Holbrook
Jack Rourke
Written by Ben Brady
Glenn Wheaton
Abe Burrows
Produced by William L. Lawrence
Glenhall Taylor
Walter Bunker
Arthur Moore
Billy Wilgus
Original release August 6, 1939 (1939-08-06) – July 1, 1955 (1955-07-01)
Sponsored by Bristol Myers
Birds Eye frozen foods
Ford Motor Company
Philip Morris
Chevrolet Dealers



All of the programs featured vocal music by Shore. Comedy and musical performances by other people were often included.[1]

The Dinah Shore Show (1939-1940)Edit

Shore's first radio program began on August 6, 1939, on the Blue Network. The 15-minute program was broadcast on Sunday evenings, with Paul Lavalle leading the orchestra. That series ended on January 14, 1940. A similar Friday-night program began on the same network on June 14, 1940, with Irving Miller in charge of the music. It ended on September 27, 1940.[1]

Songs by Dinah Shore (1941-1942)Edit

On November 2, 1941, Shore began a 15-minute program on NBC-Blue, sponsored by Bristol Myers. Shore continued to sing on Eddie Cantor's weekly program, which had the same sponsor.[2] Gordon Jenkins was the program's music director.[3] Harry von Zell was the announcer and a foil for comedy segments. The program ended on April 26, 1942.[1]

In Person, Dinah Shore (1942-1943)Edit

Originating in Hollywood, this 15-minute program ran from May 1, 1942, to April 23, 1943 on the Blue Network. Truman Bradley was the announcer, and Gordon Jenkins was in charge of the music.[1] William L. Lawrence was the producer.[4] The sponsor was Bristol-Myers.[5]

The Bird's Eye Open House (1943-1946)Edit

Beginning September 30, 1943, Shore starred in The Bird's Eye Open House on CBS.[6] Originating in Hollywood[7] on station KNX,[8] the half-hour show was the first network radio program sponsored by that frozen food brand.[6] Each weekly episode included comedy segments featuring Cornelia Otis Skinner and Roland Young and performances from the Joseph Lilley Singers. The music director was Robert Emmett Dolan.[9] Harry von Zell was the announcer.[10]

Ben Brady[11] and Glenn Wheaton were the program's writers.[7] Glenhall Taylor,[1] Walter Bunker,[12] and Arthur Moore were the producers.[13]

On October 5, 1944, the program shifted to NBC,[14] where it continued until May 30, 1946.[1]

The Ford Show (1946-1947)Edit

Beginning September 18, 1946, Ford Motor Company began sponsoring Shore's program. Shore moved back to CBS,[15] with comedian Peter Lind Hayes featured.[16] Dolan handled the music once again.[1]

Abe Burrows was a writer,[17] and the producer was Billy Wilgus.[18] The 30-minute show ended June 11, 1947.[1]

Call for Music (1948)Edit

Sponsored by Philip Morris cigarettes, Call for Music replaced It Pays to Be Ignorant on CBS on February 13, 1948.[19] Johnny Mercer[1] and Harry James co-starred with Shore.[20] The program switched to NBC on April 20, 1948. A story in the trade publication Broadcasting noted, "The show's format was composed and designed to catch the audience of 18 to 25 years old."[21] John Holbrook[1] and Jack Rourke were the announcers.[22]

The Dinah Shore Show (1953-1955)Edit

Sponsored by Chevrolet Dealers,[23] The Dinah Shore Show as heard on NBC Radio was a simulcast of the sound portion of Shore's television program on NBC.[1]


  1. ^ a b c d e f g h i j k l Dunning, John. (1998). On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press. ISBN 978-0-19-507678-3. Pp. 200-202.
  2. ^ "Minit-Rub Plans" (PDF). Broadcasting. October 20, 1941. p. 69. Retrieved 5 August 2017.
  3. ^ "(photo caption)" (PDF). Broadcasting. May 11, 1942. p. 120. Retrieved 5 August 2017.
  4. ^ "Wm. L. Lawrence" (PDF). Broadcasting. November 30, 1942. p. 37. Retrieved 5 August 2017.
  5. ^ "Renewal Accounts" (PDF). Broadcasting. October 12, 1942. p. 54. Retrieved 5 August 2017.
  6. ^ a b "Bird's Eye Food New CBS Account" (PDF). Broadcasting. August 30, 1943. p. 65. Retrieved 7 August 2017.
  7. ^ a b "Variety Show for Birds-Eye Beans" (PDF). Broadcasting. August 30, 1943. p. 18. Retrieved 7 August 2017.
  8. ^ "(KNX advertisement)" (PDF). Broadcasting. May 8, 1944. p. 43. Retrieved 10 August 2017.
  9. ^ "Bird's Eye Plans" (PDF). Broadcasting. September 27, 1943. p. 18. Retrieved 8 August 2017.
  10. ^ "(untitled brief)" (PDF). Broadcasting. March 27, 1944. p. 48. Retrieved 10 August 2017.
  11. ^ "Agencies" (PDF). Broadcasting. August 19, 1946. p. 64. Retrieved 11 August 2017.
  12. ^ "Staff Changes Effected In Hollywood Net Shows" (PDF). Broadcasting. September 11, 1944. p. 44.
  13. ^ "Agencies" (PDF). Broadcasting. October 18, 1943. p. 52. Retrieved 7 August 2017.
  14. ^ "Network Accounts" (PDF). Broadcasting. October 9, 1944. p. 79. Retrieved 7 August 2017.
  15. ^ "Promotion" (PDF). Broadcasting. September 2, 1946. p. 70. Retrieved 11 August 2017.
  16. ^ "Production" (PDF). Broadcasting. August 12, 1946. p. 54. Retrieved 11 August 2017.
  17. ^ "Production" (PDF). Broadcasting. March 31, 1947. p. 58. Retrieved 13 August 2017.
  18. ^ "Agencies" (PDF). Broadcasting. September 9, 1946. p. 50. Retrieved 11 August 2017.
  19. ^ "Sponsors" (PDF). Broadcasting. January 26, 1948. p. 56. Retrieved 14 August 2017.
  20. ^ "CBS Comedy-Variety Night a Step Closer" (PDF). Broadcasting. November 10, 1947. p. 77. Retrieved 14 August 2017.
  21. ^ Small, Florence (March 29, 1948). "Summer Shows" (PDF). Broadcasting. p. 14. Retrieved 14 August 2017.
  22. ^ "Production" (PDF). Broadcasting. March 1, 1948. p. 54. Retrieved 14 August 2017.
  23. ^ "Agency Radio-TV Billings" (PDF). Broadcasting. December 28, 1953. p. 30. Retrieved 4 August 2017.

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