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The 20th Century

The Twentieth Century was a documentary television program sponsored by the Prudential Insurance Company that ran on the CBS network from 20 October 1957 until 4 January 1970. It was hosted by Walter Cronkite. The opening and closing theme music was written by composer George Antheil. The program presented filmed reports on news and cultural events that were important for the development of the 20th century. The show did not just present the events, but also interpreted them. Such subjects as World War I and major assassinations were presented in context.

The Twentieth Century
Harold Arlen Tony Bennett 1964.JPG
Composer Harold Arlen and singer Tony Bennett rehearsing for a 1964 program about Arlen's works
Genre Documentary
Written by Earle Luby
Directed by Peter Poor (1961-1966)
Willard Van Dyke (1961-1965)
Nicholas Webster (1960-1965)
Wade Bingham (1961)
Robert K. Sharpe (1961-1963)
Av Westin (1961-1962)
Harry Rasky (1963)
Burton Benjamin (1964)
Earle Luby (1966)
Narrated by Walter Cronkite
Composer(s) Paul Creston
Country of origin United States
Original language(s) English
No. of seasons 9
No. of episodes 121
Producer(s) Burton Benjamin
Isaac Kleinerman
Running time 30 minutes
Original network CBS

On 20 January 1967, the show, sponsored by Union Carbide ("The Discovery Company"), was renamed The 21st Century. The show's focus changed to the future and to what mankind could look forward to. The 21st Century was cancelled after three seasons (its final broadcast was on 4 January 1970). The reason given was that the writers had run out of things to talk about.[citation needed] However, CBS may have wished to replace it with a more commercially successful program.

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