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When to use

Add this to articles that need help from other editors because in whole or part they are advertisements masquerading as articles. For example, they may tell users to buy the company's product, provide price lists, give links to online sellers, or use unencyclopedic or meaningless buzzwords.

The advert tag is for Wikipedia articles that in whole or part have been made into public relations documents or brochures, with content that portrays an issue, a product, an organization, or a person in a positive or negative light.

The issue this tag addresses, is the policy, WP:PROMO, which forbids content that reflects:

  • Advocacy, propaganda, or recruitment of any kind: commercial, political, scientific, religious, national, sports-related, or otherwise. An article can report objectively about such things, as long as an attempt is made to describe the topic from a neutral point of view.
  • Self-promotion.
  • Advertising, marketing or public relations. Information about people, organizations, issues, and products must be written in an objective and unbiased style, free of puffery.

If an article appears to be any of the above, this tag is appropriate.

This template adds articles to Category:Articles with a promotional tone.

How to use


  • For articles needing major cleanup, place {{Advert|date=January 2018}} at the top of the article to alert readers.
  • You can adjust the default "article" text with something more specific, such as: {{Advert|article's "Controversy" section}}.


  • To mark specific sections instead of the whole article, place {{Advert section|date=January 2018}} at the top of the section.


  • To replace the text "an advertisement", you may use {{Advert|article/section|yourtext}} or {{Advert|2=yourtext}} or {{Advert|type=yourtext}}

See also


This is the TemplateData documentation for this template used by VisualEditor and other tools.

See the monthly error report for this template.

TemplateData for Advert

Template for tagging advertisements masquerading as articles

Template parameters

This template has custom formatting.

Parameter Description Type Status
Scope (e.g. section) 1

This parameter allows an editor to replace the default word "article" with another word, usually "section"

Auto value
Content optional
Type type2

To replace the text "an advertisement" with another phrase

an advertisement
Auto value
Content optional
Month and year date

Month and year of tagging; e.g., 'January 2013', but not 'jan13'

Auto value
String suggested