Teaser campaign

  (Redirected from Teaser trailer)
Teaser ad appearing a week before the release of the film The Idol Dancer (1920).

A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event; these advertisements are called "teasers" or "teaser ads".[not verified in body]

Role in advertisingEdit

Investigation of potential copyright issue

Please note this is about the text of this Wikipedia article; it should not be taken to reflect on the subject of this article.

Do not restore or edit the blanked content on this page until the issue is resolved by an administrator, copyright clerk or OTRS agent.

If you have just labeled this page as a potential copyright issue, please follow the instructions for filing at the bottom of the box.


The previous content of this page or section has been identified as posing a potential copyright issue, as a copy or modification of the text from the source(s) below, and is now listed on Wikipedia:Copyright problems (listing):

Unless the copyright status of the text on this page is clarified, the problematic text or the entire page may be deleted one week after the time of its listing (i.e. after 22:21, 19 November 2019 (UTC)).

Temporarily, the original posting is still accessible for viewing in the page history.

Can you help resolve this issue?
If you hold the copyright to this text, you can license it in a manner that allows its use on Wikipedia.
  1. You must permit the use of your material under the terms of the Creative Commons Attribution-Sharealike 3.0 Unported License (CC-BY-SA) and the GNU Free Documentation License (GFDL) (unversioned, with no invariant sections, front-cover texts, or back-cover texts).
  2. Explain your intent to license the content on this article's discussion page
  3. To confirm your permission, you can either display a notice to this effect at the site of original publication or send an e-mail from an address associated with the original publication to permissions-en wikimedia.org or a postal letter to the Wikimedia Foundation. These messages must explicitly permit use under CC-BY-SA and the GFDL. See Wikipedia:Donating copyrighted materials.
  4. Note that articles on Wikipedia must be written from a neutral point of view and must be verifiable in published third-party sources; consider whether, copyright issues aside, your text is appropriate for inclusion in Wikipedia.
You can demonstrate that this text is in the public domain, or is already under a license suitable for Wikipedia.
Explain this on this article's discussion page, with reference to evidence. Wikipedia:Public domain and Wikipedia:Compatibly licensed may assist in determining the status.
Otherwise, you may write a new article without copyright-infringing material.

Your rewrite should be placed on this page, where it will be available for an administrator or clerk to review it at the end of the listing period. Follow this link to create the temporary subpage.

  • Simply modifying copyrighted text is not sufficient to avoid copyright infringement—if the original copyright violation cannot be cleanly removed or the article reverted to a prior version, it is best to write the article from scratch. (See Wikipedia:Close paraphrasing.)
  • For license compliance, any content used from the original article must be properly attributed; if you use content from the original, please leave a note at the top of your rewrite saying as much. You may duplicate non-infringing text that you had contributed yourself.
  • It is always a good idea, if rewriting, to identify the point where the copyrighted content was imported to Wikipedia and to check to make sure that the contributor did not add content imported from other sources. When closing investigations, clerks and administrators may find other copyright problems than the one identified. If this material is in the proposed rewrite and cannot be easily removed, the rewrite may not be usable.
State that you have created a rewrite on this article's discussion page.
About importing text to Wikipedia
  • Posting copyrighted material without the express permission of the copyright holder is unlawful and against Wikipedia policy.
  • If you have express permission, this must be verified either by explicit release at the source or by e-mail or letter to the Wikimedia Foundation. See Wikipedia:Declaration of consent for all enquiries.
  • Policy requires that we block those who repeatedly post copyrighted material without express permission.
Instructions for filing

If you have tagged the article for investigation, please complete the following steps:

  • Add the following to the bottom of Wikipedia:Copyright_problems/2019 November 12
    * {{subst:article-cv|Teaser campaign}} from . ~~~~
  • Place this notice on the talk page of the contributor of the copyrighted material:
    {{subst:Nothanks-web|pg=Teaser campaign|url=}} ~~~~
  • To blank a section instead of an entire article, add the template to the beginning of the section and {{Copyvio/bottom}} at the end of the portion you intend to blank.

For filmsEdit

Teaser trailer for The Public Enemy, showing no actual footage of the film.

A teaser trailer is a short video segment related to an upcoming film, television program, video game, or similar, that is usually released long in advance of the product, so as to "tease" the audience;[1] an early example of the teaser trailer was the one for the 1978 Superman film by Richard Donner, which was designed to re-invigorate interest on the part of potential movie-goers, for a film whose release had been delayed.

Film teasers are usually made for big-budget and popularly themed movies.[2] Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release.[3] Teaser trailers are often made while the film is still in production or being edited, and as a result they may feature scenes or alternate versions of scenes that are not in the finished film.[4][5] Often they contain no dialogue and some—notably Pixar films[citation needed]—have scenes made for use in the trailer only.[5] Some teaser trailers show a quick montage of scenes from the film.[6] The average length of a teaser is less than a minute.[3]

Teaser trailers today are increasingly focused on Internet downloading and the fan convention circuit.[citation needed] The teaser for the 1989 Batman film starring Michael Keaton was an emergency marketing move[according to whom?] that successfully convinced angered comic book fans that the film would respect the source material.[citation needed]

Later examples of major motion picture events that used teaser trailers to gain hype are The Lord of the Rings trilogy,[citation needed] the Star Wars prequels,[citation needed] and the Spider-Man films.[citation needed] The Da Vinci Code teaser trailer was released even before a single frame of the movie had been shot.[citation needed]Harry Potter and the Half-Blood Prince's teaser trailer was released surprisingly late, but when it was pushed back from November 21, 2008 to July 17, 2009, the trailer was surprisingly early.[editorializing][citation needed]

When the first teaser for Star Wars: Episode I – The Phantom Menace was attached to the films The Siege, A Bug's Life, and Meet Joe Black, it was reported that many people had paid for admission to the film just to watch the trailer and subsequently walked out after the trailer had been screened.[7] Similarly, teasers for Star Wars: Episode II – Attack of the Clones and Star Wars: Episode III – Revenge of the Sith were shown before the Pixar films Monsters, Inc. and The Incredibles, respectively.[citation needed] The teaser trailer for Cloverfield was first publicly shown attached to the film Transformers; at that point, nothing about the former was known, and the one-and-a-half-minute teaser did not include the movie title; only the producer's name, J. J. Abrams, and a release date, 1.18.08, were shown.[citation needed] The teaser trailer for another film directed by Abrams, Star Trek, was attached to Cloverfield itself, depicting the starship USS Enterprise being constructed on Earth, and again showing no title, instead just showing the Starfleet Insignia; the Star Trek teaser trailer originally announced the release date as Christmas 2008, but the movie was eventually delayed to May 8, 2009, making the wait between the teaser trailer and the movie itself 16 months.[citation needed] Other teasers also do not explicitly display the film's title, but reveal it in the URL for the website.[according to whom?]

Teaser often create hype in media to such extent that they get leaked. Avengers: Infinity War and 2.0 prove to be such examples. The teaser (the director's version) of "2.0" was released weeks before it was officially released on YouTube.[according to whom?]

DVD and Blu-ray releases of movies will usually contain both their teaser and theatrical trailers as special features.[citation needed] One of the most notable exceptions to this rule is Spider-Man,[editorializing] whose teaser trailer featured an unrelated plot of bank robbers escaping in a helicopter, getting caught from behind and propelled backward into what at first appears to be a net, then is shown to be a gigantic spider web spun between the two towers at the World Trade Center.[8] This teaser was pulled from theaters following the September 11 attacks, but it can be viewed on YouTube.[according to whom?]

See alsoEdit


  1. ^ Sfetcu, Nicolae (2014-05-06). The Art of Movies. Nicolae Sfetcu.
  2. ^ Kerrigan, Finola (2010). Film Marketing. Routledge. ISBN 978-0-7506-8683-9.
  3. ^ a b Zeiser, Anne (2015-06-19). Transmedia Marketing: From Film and TV to Games and Digital Media. CRC Press. p. 268. ISBN 978-1-134-74622-4.
  4. ^ "We spoke to the people who make film trailers". The Independent. 2017-01-17. Retrieved 2019-12-16.
  5. ^ a b Barnwell, Robert G. (2018-07-11). Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers. Taylor & Francis. ISBN 978-1-351-01805-0.
  6. ^ Graham, Sarah Whitten,Megan (2019-09-14). "Movie trailers are a cult phenomenon. Just ask Star Wars fans". CNBC. Retrieved 2019-12-16.
  7. ^ Reuters (November 20, 1998). "Star Wars trailer gets sneak preview". CNN. Retrieved 12 September 2010.
  8. ^ JoBlo Superheroes (7 August 2019). "SPIDER-MAN (2002) Original "Twin Towers" Teaser Trailer". Retrieved 5 July 2020.