Talk:Conversion funnel

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This article could use some images to show what a conversion funnel is.

Improving The Definition of Conversion Funnel (TL:DR: Conversion Funnel & Path have the same definition on Wiki) edit

Latest comment: 2 months ago1 comment1 person in discussion

Other than adding images, the definition should be corrected too. The definition should be something like "The conversion funnel is a term specific to e-commerce businesses, that helps visualize the number of users that drop off between the initial point of contact (examples: search engine results pages or online advertising) and the final point of purchase (examples: checkout pages or welcome emails). Essentially, a conversion funnel helps in understanding how many visitors become customers.

Meanwhile, a conversion path is the journey/the path/the literal steps a consumer takes while navigating an e-commerce website, and finally making a purchase. The consumer is seen as being "converted" from a visitor to the site to a buyer.

Typically, a conversion funnel is used to understand customer behavior, and retention and inform marketing strategies for better conversions and retentions."

This image may help: https://assets-global.website-files.com/605826c62e8de87de744596e/657c24503973f738f82507f5_9FDhP8aLStggsxPgdbFVw5e9UM479mz_WAvPTkTqY0zbE-COUlLKzmDw9EARmBobehshkynOoKzcGUJ1315dTG0_wE4U5jNlXiZdvXKbGeRJMqZfJwDZsnF2EZszMa9sBVyHIkaMVKMcyjWCk40mYOA.png Jordan.crowley.cc (talk) 10:01, 31 January 2024 (UTC)Reply

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