TV3 Sport (Baltics)

TV3 Sport is a TV sports channel available in the Baltic States. The channel was launched 7 January 2009 as Viasat Sport Baltic. Along with Viasat Golf it replaced Viasat Sport 2 and Viasat Sport 3 for viewers on the Viasat platform in Estonia, Latvia and Lithuania.[1]

TV3 Sport
Broadcast areaEstonia
HeadquartersLondon, United Kingdom
Language(s)Estonian, Latvian, Lithuanian
Picture format16:9 (1080i HDTV)
OwnerTV3 Group (Providence Equity Partners)
Launched7 January 2009
ReplacedViasat Sport Baltic (2009–2018)
TVPlay Sports (2018–2019)
TV3 Sport's second logo from 2018 to 2019

In August 2018, the Viasat Sport Baltic channel changed its name to TVPlay Sports.[2] A second channel, TVPlay Sports+, was launched in October. In December 2019, the channels TVPlay Sports changed their name to TV3 Sport and TVPlay Sports+ to TV3 Sport 2. In January 2021, TV3 Group started broadcasting a new channel, TV3 Sport Open, expanding the group's range of sports programs. In April, the TV3 Sport 4 channel ceased operations due to the reduction of live broadcasts.[3]

Major sport rights of the channel include Copa del Rey, Eredivisie, Ligue 1, NBA, UFC, World Rally Championship, Formula E, King of Kings, WWE, BOXXER, Euroleague, Eurocup, Liga ACB, Basketball Champions League, Moto GP, Extreme E and the IAAF Diamond League. On 10 August 2018 the name of the channel was changed to TVPlay Sports and on 1 December 2019 the name was changed to TV3 Sport.

As with other channels of the All Media Baltics group in the Baltic states, it switched to HD broadcasting on 26 July 2018.[4]


  1. ^ "MTG to launch new Baltic sports channel" (Press release). Modern Times Group. 12 December 2008.
  2. ^ "Kanāls "Viasat Sport Baltic" maina nosaukumu uz "TVPlay Sports"". 10 August 2018. Retrieved 27 August 2019.
  3. ^ ""TV3 Group" jauns kanāls - "TV3 Sport Open"". (in Latvian). 17 February 2021. Retrieved 26 January 2022.
  4. ^ "All Media Baltics media group's TV channels in Latvia now available in HD". TV3 Group. 26 July 2018. Retrieved 4 September 2021.