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TSG Consumer Partners

TSG Consumer Partners is a San Francisco, California-based private equity company. The firm was founded in 1987, and was among the first private equity firms to invest exclusively in consumer product companies.[4]

TSG Consumer Partners, LLC
IndustryPrivate equity, Consumer products
PredecessorThe Shansby Group
Founded1987; 32 years ago (1987)
HeadquartersTransamerica Pyramid
San Francisco, California, United States
Key people
Charles H. Esserman (Chief Executive Officer and Co-Founder),[1]
Jamie O'Hara (President),[2]
ProductsGrowth capital focused on consumer brands
AUMUS$5 billion [3]
Number of employees


The Shansby Group logo in use prior to 2005

The firm was founded in 1987 as the Montgomery Consumer Fund, a partnership with an initial equity interest from Montgomery Securities. In 1988 the firm's founders, J. Gary Shansby and Charles H. Esserman, repurchased Montgomery Securities' interest and renamed the company The Shansby Group. [5] The firm changed its name to TSG Consumer Partners in 2005 when Esserman became CEO. Shansby left the firm in 2005 to focus on philanthropic projects as well as health issues.[4]

The firm has been noted as an anomaly in the private equity industry for its high percentage of female employees – 50 percent of the firm’s employees are women, compared to 13.7% of private equity professionals in North America.[6] In its most recent fund, TSG reported a net return of 50 percent, more than double the industry average.[7]


The firm is one of the largest and oldest private equity firms primarily focused on growth capital investments in middle-market companies in the branded consumer products sector.[citation needed]

TSG has used growth equity in a number of categories, including natural and organic foods, functional food and beverages, ethnic food and refrigerated entrées, orphan brands in personal care and household lines, apparel and accessories and pet care products.[8]

Among TSG's most notable historic investments are well-known brands such as Famous Amos Cookies, Prestige Brands, Energy Brands (Vitamin Water), Voss, Pureology, Met-Rx, Smart Balance, Arrowhead Mills, BrewDog, Popchips, Planet Fitness and Pabst Blue Ribbon Brewing Company.


TSG closed its sixth fund, TSG6, in November 2011 with $1.3 billion. The seventh fund in the sequence, TSG7A and TSG7B, closed in November 2015 with $2.5 billion.[9][10] The firm has approximately $5 billion in equity capital under management as of December 2015.[3]


  1. ^ "Charles "Chuck" Esserman". Bloomberg Profiles. Bloomberg. Retrieved 3 June 2016.
  2. ^ Calvey, Mark (27 March 2012). "TSG Consumer Partners names O'Hara president". San Francisco Business Times. Retrieved 3 June 2016.
  3. ^ a b Picker, Leslie (8 December 2015). "Pursuing Gender Equality as a Competitive Advantage". The New York Times. Retrieved 30 April 2016.
  4. ^ a b Shansby made money rescuing and nurturing orphan brands. San Francisco Business Times, February 28, 2010
  5. ^ Renamed Shansby Fund To Cut Montgomery Tie. New York Times, October 24, 1988
  6. ^ Picker, Leslie (3 December 2015). "Pursuing Gender Equality as a Competitive Advantage". The New York Times DealBook. Retrieved 3 June 2016.
  7. ^ Picker, Leslie (3 December 2015). "Pursuing Gender Equality as a Competitive Advantage". The New York Times DealBook. Retrieved 16 June 2016.
  8. ^ Peter Sinton (January 28, 1998). "Shansby Group Grows Healthy On Odd Mix". San Francisco Chronicle.
  9. ^ Dorbian, Iris. "TSG racks up $2.5 bln for two consumer funds". The PE Hub Network. Retrieved 2 May 2016.
  10. ^ "TSG closes TSG7 A and TSG7 B with $2.5B in total committed capital". Pitch Book. 9 December 2015. Retrieved 2 May 2016.

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