Akindo Sushiro (Japanese: あきんどスシロー) is a Japanese multinational conveyor belt sushi specialty store. It is headquartered in Suita, Osaka.[2]
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 The Sushiro headquarters | |
Native name | 株式会社あきんどスシロー |
|---|---|
| Company type | Kabushiki gaisha |
| Industry | Retail (Japan) Food service (other countries) |
| Founded | October 23, 1984(start business) July 31, 2012(The current company legal person is established) |
| Founder | Yoshio Shimizu Yutaka Shimizu |
| Headquarters | 〒564-0063 1-22-2 Esaka-cho Suita, Osaka Japan |
Area served |
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Key people | Kohei Nii(Representative Director and President) |
| Products | Conveyor belt sushi |
Number of employees | 1417 employees(30th Sep, 2019) |
| Parent | Food & Life Companies |
| Website | akindo-sushiro |
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| TYO: 3563 | |
| Subsidiaries |
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| Website | food-and-life |
Background edit
Sushiro is currently the largest conveyor belt sushi company in turnover. The total number of customers in a year is about 140 million, which is more than the total population of Japan. There are more than 500 restaurants in Japan, where Sushiro was founded. The first overseas branch opened in Seoul, South Korea, and currently there are 14 branches in South Korea. In 2017, Taiwan Sushiro Co., Ltd. was established. On 15 June 2018, Taiwan "Sushiro No. 1 shop" was opened in Taipei, which became the second overseas base of Sushiro after South Korea. In August 2019, it opened its first branch in Hong Kong. In the same month, it also opened its first branch in Sushiro Singapore. The chain opened its first chain in China (outside of Hong Kong) in September 2021, starting in Guangzhou.[3]
Incidents edit
Japan edit
A Japanese Consumer Affairs Agency report released in June 2022 shows multiple Sushiro chains in the country being accused of false advertising, by using the "limited offer" term to promote its sea urchin and crab sushis while having no stock of these sushis in most stores.[4]
In 29 January 2023, one 48-second Instagram Stories video was reportedly viewed over 22 million times. It showed Juzo Takai, a 17-year-old student from Gifu Prefectural Ginan Technical High School in Sushiro Gifu Masakiten directly licking a soy sauce bottle and a cup before placing it back. Anxiously looking around, he continued by sucking on his finger, using it to touch sushi circling on the conveyor belts. He could be seen smiling and giving a thumbs up at the end of the video. This incident caused the stock price of Food & Life Companies, the parent company of Sushiro, to plummet. Its market value lost more than 16 billion yen. Many customers had doubts about hygiene and safety, consequently leading many to avoid dining at Sushiro. This caused so-called "Sushi Terrorism" in Japan. The sushi industry is worth an estimated ¥740bn (£4.7bn/$5.7bn), and was particularly affected due to the country's high standards of hygiene.[5][6][7][8] In response to this incident, a male student voluntarily dropped out of Gifu Prefecture's Ginan Technical High School.[9] In August, Sushiro dropped the lawsuit, saying the student has admitted his "responsibility". His attorneys argued that the decrease in customers could also have been due to competition from other restaurants.[10]
Taiwan edit
At the beginning of 2021, a two-day promotional event by Sushiro in Taiwan promised to serve free sushi to people with the word "salmon" in their name. This caused multiple Taiwanese people to change their names to include the word "salmon," an event which the media dubbed the salmon chaos.[11]
China edit
Multiple Sushiro chains in Guangzhou, China were under fire for linguistic discrimination after the chain's supervisors stated the ban of using local Cantonese language between employees on its online chat groups. Sushiro in China later apologised for the matter, amid local boycotts.[12]
See also edit
References edit
- ^ "スシロー、中国に子会社" [Sushiro establishes a new subsidiary in China]. The Nikkei (in Japanese). 2020-12-25. Retrieved 2021-04-04.
- ^ "株式会社スシローグローバルホールディングス、株式会社神明ホールディングス及び元気寿司株式会社の資本業務提携解消に関するお知らせ" [About Breaking off the capital business cooperation between Sushiro Global Holdings, Shinmei Holdings & Genki Sushi] (PDF). Sushiro. 2019-06-18. Archived from the original on 2022-11-29. Retrieved 2023-02-02.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "Japan's Sushiro to triple overseas shops, taking bigger bite of China". Nikkei Asia. 2021-11-13. Retrieved 2022-08-18.
- ^ "Sushiro ordered to take action on deceptive advertising". The Japan Times. 2022-06-10. Retrieved 2022-08-22.
- ^ "Sushi chain reports diner who licked utensils in viral clip to police". Japan Today. 2023-02-02. Retrieved 2023-02-02.
- ^ "Viral video of Japanese student licking conveyer belt sushi prompts legal action". NextShark. 2023-02-02. Archived from the original on 2023-02-02. Retrieved 2023-02-02.
- ^ "Japanese outrage over 'sushi terrorism' sees shares plummet". Sky News. 2023-02-03. Retrieved 2023-02-04.
- ^ "Wave of 'sushi terrorism' grips Japan's restaurant world". The Guardian. 2023-02-03. Retrieved 2023-02-04.
- ^ "【独占続報】スシロー湯呑みペロペロ少年が高校を自主退学 近所では「畑仕事の手伝いもしてくれる素直な子」". NEWSポストセブン (in Japanese). Retrieved 2023-02-12.
- ^ "Japan sushi chain drops suit against teen over soy sauce bottle prank". Kyodo News Plus. 2023-08-03.
- ^ "Dozens of people in Taiwan changed their name to 'Salmon' to get free sushi. The government asked them to stop". Washington Post. 2021-03-18. ISSN 0190-8286. Retrieved 2023-06-06.
- ^ "Japanese Restaurant Sushiro Bans Staff from Speaking Cantonese". That's Beijing. State Council Information Office. 22 August 202. Retrieved 9 June 2023.
External links edit
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