Survivor Series (1990) was the fourth annual Survivor Series professional wrestling pay-per-view (PPV) event produced by World Wrestling Federation (WWF). It took place on Thanksgiving Day, November 22, 1990, at the Hartford Civic Center in Hartford, Connecticut.
This event is known for the on-screen debut of The Undertaker, went on to become the WWF Champion at the next Survivor Series, and the appearance of the Gobbledy Gooker. The Undertaker replaced Bad News Brown who had left the WWF after being reneged on a promise to be put in a feud with Hulk Hogan and becoming the first black WWF Champion. In addition, Sgt. Slaughter, who then portrayed an Iraqi sympathizer, insulted servicemen stationed in Iraq for Thanksgiving during Operation Desert Shield. In an interview, Randy Savage challenged The Ultimate Warrior for the WWF World Championship. Haku replaced Rick Rude, who had left the WWF over a pay dispute. In the storyline, he was suspended by WWF President Jack Tunney for insulting the mother of the Big Boss Man. Boris Zhukov replaced Akeem who had left the WWF in October.
Crowd reaction to the Gobbledy Gooker was extremely negative, with fans loudly booing as the costumed Héctor Guerrero danced in the ring with announcer Gene Okerlund. Although the character made a handful of appearances in taped promos following the Survivor Series, the Gobbledy Gooker soon disappeared and was not mentioned again until the Gimmick Battle Royal at WrestleMania X-Seven. Several years later, WrestleCrap used the name for its "Gooker Award", presented for the worst gimmicks, storylines or events in wrestling.
Sgt. Slaughter and Randy Savage both challenged the Ultimate Warrior for the WWF Championship. Slaughter and his manager, General Adnan, also cut several anti-American, pro-Iraqi promos – all airing at a time when the United States was engaged in Operation Desert Shield, all to build up heat for his match against Warrior at the 1991 Royal Rumble, held two days after the start of the war against Iraq. Slaughter – with help from both Savage and his manager, Sensational Sherri – won the title from Warrior at the Royal Rumble. Warrior defeated Savage in a career-ending match at Wrestlemania VII after which Savage turned face and reunited with former manager Miss Elizabeth, ultimately winning back the belt a year later at Wrestlemania VIII. Savage and Warrior fought one more time for the title at SummerSlam (1992) in a match plagued by interference from Ric Flair and Mr Perfect.
Hogan went on to focus on wrapping up his feud with Earthquake with a series of stretcher matches, which Hogan won, before going on to challenge Slaughter for the WWF title.
Since the formation of Demolition in 1987, they had been compared to the Legion of Doom (LOD). The feud between the LOD and Demolition (which by now was Crush and Smash) continued to rage into the end of 1990, with LOD eventually proving decisively they were the better team. (In part, the feud had not had the anticipated intensity because of Ax's reduced role in the tag team due to health problems.) Demolition's last pay-per-view appearance was at WrestleMania VII, where the team lost to Genichiro Tenryu and Koji Kitao. LOD eventually became WWF Tag Team Champions.
The Undertaker quickly got over with fans as he easily handled lower-card competition during his first months in the WWF. He started his first main event feud with The Ultimate Warrior shortly after WrestleMania VII.