Supermac's is an Irish fast food restaurant chain first opened in 1978. The first restaurant was located in Ballinasloe, County Galway, in Ireland. As of 2019, the chain consists of a total of 118 restaurants spread throughout the Republic of Ireland and Northern Ireland. It operates a number of franchise outlets with many also privately owned. Supermac's serves an average of 320,000 customers per week and had annual revenues of €79.9 million and a profit of €7.4 million according to its 2013 closing report.
|Founded||1978Ballinasloe, County Galway, Republic of Irelandin|
Ballybrit Business Park, Galway,
Republic of Ireland
Number of locations
|Republic of Ireland|
|Pat McDonagh (CEO)|
|Total equity||€53.4m (2013)|
|Owner||Pat McDonagh and family|
Number of employees
The first restaurant was opened in Ballinasloe, County Galway, in the West of Ireland in 1978, by Pat and Una McDonagh. A second restaurant opened two years later in Gort, followed by an Eyre Square premises in Galway city which opened in 1982.
As of November 2013[update], Supermac's was the largest Irish-owned quick service food chain, with over 100 outlets across the Republic and Northern Ireland. In June 2014, Supermac's opened its 100th store in the Barack Obama Plaza on the M7 Motorway. Supermac's also exclusively operates the Papa John's Pizza brand in Ireland as well as SuperSubs, which replaces the Quiznos franchise that Supermac's formerly held. The company employed over 4,000 people as of 2020.
Corporate overview Edit
The Restaurant was named together by locals and its owners: The founder, Pat McDonagh, earned the nickname 'Supermac' whilst playing Gaelic football for the Carmelite College in Moate. This then became the choice of name for his business, "Supermac's".
International operations Edit
Through Supermac's Ireland Ltd, Pat and Una McDonagh also own Claddagh Irish Pubs & Restaurants, a chain of eleven Irish-themed bars and restaurants operating in eight Midwestern states in the United States.
Supermac's is Ireland's largest indigenous quick service restaurant group. Supermac's Holdings Ltd. has applied to trademark the Supermac's name in both Europe and Australia with McDonagh stating, in 2015, that he was planning on "responding to demands coming from fifteen cities internationally for the opening of Supermac's restaurants".
In 2013, the company expanded its motor services business by developing the Tipperary Town Plaza and Mallow N20 Plaza on national primary routes. The company opened another Plaza in Kiltullagh, County Galway at the M6 Loughrea Junction in February 2016.
The company has also expanded its hospitality business interests through the purchase and development of the Castletroy Park Hotel, Limerick, Loughrea Hotel & Spa, Galway, Charleville Park Hotel, Cork, The Killeshin Hotel, Portlaoise, Castle Oaks House Hotel, Limerickand Athlone Springs Hotel, Monksland
Supermac's initiated the "Bring them Home" campaign where they reunited families, whose relatives were living around the world, for Christmas. Between 2012 and 2013 Supermac's flew 43 people who had emigrated from Ireland during the economic recession to locations worldwide back to Ireland to be with their families and friends over the festive season. The campaign was promoted on 2FM's Tubridy Show and through RTÉ One's The Late Late Show, where the winners surprised their families by being reunited live on air during Christmas week. In 2014, Supermac's campaign appeared in Times Square (7th Avenue) in New York City.
In 2012, the chain was included in a list of "10 fast-food restaurants you haven't heard of" by the Daily Meal programme on Fox News, while USA Today included Supermac's in a list of "Top Foreign Chains we want to move Stateside" in 2013.
Supermac's sponsors a number of sporting organisations. As of 2018, the company's association with Galway hurling was the longest running inter-county GAA sponsorship in the country, then in its twenty eighth year. In 2013, a deal was signed seeing both hurling and football in Galway sponsored by one organisation for the first time. The deal included sponsorship of Galway football and hurling across all age groups from under age through to senior. As of 2013, Supermac's had provided over €2 million to Galway's GAA county board.
EU trademarks case Edit
McDonald's objected to Supermac's registration application to trademark its name and certain product names on the grounds that the names Supermac's and McDonald's are similar. In its submission McDonald's argued that the Supermac's name is visually similar to their trademark while Supermac's argue that they have traded alongside McDonald's in the Republic of Ireland for over 30 years without confusion. McDonald's won a partial victory, with the EU's Office for Harmonisation in the Internal Market (OHIM) ruling that Supermac's could trade under its own name in the EU, but it rejected Supermac's trademark applications for several items, including menu items. It said that consumers could "be confused as to whether Supermac's is a new version of McDonald's", given the almost identical products sold by both chains.
Supermac's has donated money to charities such as Trócaire and to local charities including Alan Kerrins African Projects. It has also hosted charity events in its outlets such as Today FM's Shave or Dye.
See also Edit
- "118th outlet as Supermac's opens tomorrow in Wexford". Galway Advertiser. 27 June 2019. Retrieved 13 June 2020.
- "Supermac's Careers". supermacs.ie. Archived from the original on 31 March 2020.
The Supermac's Group employs in excess of 4,000 people
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- "The Supermacs sponsored show, the Today FM Ray Foley show, [joined by his entertaining co -hosts JP and Ann] are broadcasting LIVE from Eyre Square Galway today from 12.30-2.30pm...be sure to pop into Supermacs Eyre Sqare after the show to get a glimpse of JP and his crew!!!". facebook.com. 15 July 2010. Retrieved 21 July 2023 – via Facebook.
- Mannion, David (25 October 2012). "Dress up for the the[sic] music drive in aid of Barnardos". Galway Advertiser. Retrieved 21 July 2023.
- Ni Fhlatharta, Bernie (20 August 2013). "Galway's top sporting sponsor in appeal for celebration of success - Connacht Tribune - Galway City Tribune". Connacht tribune.ie. Connacht Tribune. Retrieved 2 November 2015.
- "Cannonball 2012 Makes a Final Pitstop at Dundrum". tipperarystar.ie. Tipperary Star. 18 September 2012. Retrieved 2 November 2015.
- Deegan, Gordon (9 February 2015). "Battle of the burgers: Supermac's and McDonald's in name row - Independent.ie". Irish Independent. Retrieved 2 November 2015.
- Hosford, Paul (28 January 2016). "McDonald's wins fight against Supermacs". TheJournal.ie. Retrieved 14 July 2017.
- Hamilton, Peter (15 January 2019). "Supermac's wins trademark battle with McDonald's". The Irish Times. Retrieved 13 June 2020.
- "McDonald's loses case against Irish rival". BBC News. 15 January 2019. Retrieved 13 June 2020.
- Bodoni, Stephanie; Patton, Leslie (16 January 2019). "Irish burger chain beats McDonald's in Big Mac trademark battle". stuff.co.nz. Retrieved 1 February 2019.
- McCarthy, Richie (23 December 2009). "Sports stars give their cups to Galway". Galway Advertiser. Retrieved 2 November 2015.
- "Supermac's - Over €18,000 and counting raised for the... - Facebook". facebook.com. 1 March 2011. Archived from the original on 26 February 2022. Retrieved 2 November 2015.[better source needed]