T-Series (company)(Redirected from Super Cassettes Industries T-Series)
Super Cassettes Industries Private Limited, doing business as T-Series,[note 1] is an Indian music record label and film production company founded by Gulshan Kumar in 1983. It is primarily known for Bollywood music soundtracks and Indi-pop music. As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music.
|Founded||11 July 1983Delhi, Indiain|
|Bhushan Kumar (Chairman & Managing Director)|
(21 February 2019)
|Total views||61.5 billion|
(10 February 2019)
|Subscriber and view counts updated as of 9 February 2019.|
Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Bollywood songs before the company eventually began producing new music. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand-Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. They eventually became a leading music label with the release of Aashiqui (1990), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling Indian soundtrack album of all time. However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company in 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar.
On YouTube, T-Series has a multi-channel network, with 29 channels that have more than 140 million subscribers as of January 2019. The company's YouTube team consists of 13 people at the T-Series headquarters. The company's main T-Series channel on YouTube primarily shows music videos as well as film trailers. In January 2017, it became the most-viewed YouTube channel, with 61.5 billion views as of 10 February 2019. With over 85 million subscribers as of 11 February 2019, it also ranks as the second most-subscribed channel behind PewDiePie. The T-Series channel primarily features content in the Hindi language, in addition to Urdu and Punjabi language content, while they have other channels that also feature content in other Indian languages such as Tamil, Telugu and Sanskrit.
T-Series was founded on July 11, 1983, by Gulshan Kumar, at the time an obscure fruit juice seller in the Daryaganj neighbourhood of Delhi. The company initially sold pirated Bollywood songs, prior to releasing original music.
Kumar discovered that there was a market for devotional music, and began recording and selling them. Kumar noticed that many elderly Hindu followers could not read hymns and chants because of failing eyesight, so Kumar hired singers to record the chants and sold them as cheap cassettes. Later, he filmed major Hindu pilgrimages in India and sold them on VHS and video cassette tapes.
T-Series' first original film soundtrack release was for Lallu Ram in 1984, with music scored by Ravindra Jain. The company's breakthrough came when it released the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak (also known as QSQT), directed by Mansoor Khan and starring Aamir Khan and Juhi Chawla. The Qayamat Se Qayamat Tak soundtrack, composed by Anand-Milind and written by Majrooh Sultanpuri, became the best-selling Indian soundtrack album of 1988 and one of the best-selling Indian soundtrack albums of the 1980s, with more than 8 million units sold. The biggest hit song from the album was "Papa Kehte Hain", sung by Udit Narayan and picturised on Aamir Khan. T-Series founder Gulshan Kumar soon played a key role in Bollywood's cassette boom of the late 1980s with his affordable T-Series albums.
T-Series later became a leading music label with the release of Aashiqui (1990), a film soundtrack album composed by the duo Nadeem–Shravan, which sold 20 million units in India, and is the best-selling Bollywood soundtrack album of all time. A cover version of "Dheere Dheere" from Aashiqui was later sung by Yo Yo Honey Singh and released by T-Series in 2015.
T-Series was largely responsible for sparking a boom for the Indian music industry in the early 1990s. Many of the best-selling Bollywood music albums of the 1990s, particularly those composed by Nadeem–Shravan, were released under the T-Series label. Besides music production, the company also began venturing into film production. The annual earnings of T-Series grew from ₹200 million ($16 million) in 1985 to ₹2 billion ($88 million) in 1991, and by 1997 had reached ₹5 billion ($140 million).
In 1997, T-Series founder Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company. His assassination also led to T-Series losing its most prolific musicians at the time, Nadeem–Shravan, due to Nadeem Akhtar Saifi initially being accused of involvement in the murder, before later being exonerated. After Gulshan Kumar's death in 1997, the company has since been led by his son Bhushan Kumar, with the help of Gulshan's younger brother Krishan Kumar.
As a film production company, the highest-grossing T-Series film production to date is the critically acclaimed sleeper hit Hindi Medium (2017), written by Zeenat Lakhani, directed by Saket Chaudhary, and starring Irrfan Khan and Saba Qamar. It grossed ₹3.224 billion ($50 million) worldwide, with $34 million in China alone, becoming one of the top 20 highest-grossing Indian films of all time. One of the most expensive Indian films will be T-Series's Saaho, a sci-fi thriller with a production budget of ₹3 billion (US$42 million), scheduled for release in 2019. T-Series is also producing a biopic film based on the life of its founder Gulshan Kumar, called Mogul, which is currently under production and is scheduled for release in 2019.
T-Series joined YouTube on 13 March 2006, but only started uploading videos in late 2010. Under this channel, T-Series primarily shows music videos and film trailers. By July 2013, it had crossed 1 billion views, becoming the second Indian YouTube channel to cross the milestone after Rajshri Productions. In January 2017, T-Series surpassed PewDiePie to become the world's most-viewed YouTube channel, and as of 8 February 2019 it has over 60 billion views. The T-Series YouTube channel is run by a team of 13 people at the T-Series headquarters.
The YouTube channel has exceeded 84 million subscribers, making it the second most-subscribed YouTube channel after PewDiePie. Currently, it is the most subscribed Asian and non-English-language YouTube channel. When it reached 50 million subscribers, the channel received a Custom Play Button on September 10, 2018. It is also the second channel ever to hit 70 million subscribers. Beyond this, the channel earns an average of nearly 150,000 subscribers a day.
T-Series channel also owns a multi-channel network, with 29 channels, which include YouTube channels such as T-Series Tamil, T-Series Telugu, and Bollywood Classics. On top of this, six of their channels are among the top 100 most-subscribed channels in India, including T-Series, Bhakti Sagar, Apna Punjab, T-Series Regional, Lahari Music, and T-Series Telugu. T-Series' 29 channels accumulated a total of more than 100 million YouTube subscribers as of November 2018. During January–July 2018, T-Series earned an income of ₹7.2 billion (US$100 million) from YouTube. The most popular T-Series artist on YouTube is Guru Randhawa, whose 2017 song "Lahore" has crossed 700 million views on YouTube.
The growth of T-Series' YouTube channel has been attributed to India's emerging online population. India currently has 500 million Internet users and this number is expected to grow rapidly. A major breakthrough in India's Internet growth came in September 2016 with India's first 4G network, Reliance Jio, offering data at very low costs. India has since emerged as the world's second-largest online population (behind China, where YouTube is blocked), with YouTube alone having over 225 million monthly Indian users. India's high demand for YouTube content and the lack of local content creators has contributed significantly to the rapid growth of T-Series.
The growth of T-Series is also attributed to its growing audience outside of India. About 40% of the channel's traffic comes from outside of India, including 12% from the United States. The majority of the channel's overseas viewers belong to the global South Asian diaspora. More recently, the channel's overseas viewership has increased further, as a result of attention, and controversy drawn to the channel by foreign YouTubers such as PewDiePie and MrBeast. On February 22 at 6:04 EST T-Series surpassed PewDiePie to become the most-subscribed YouTube channel, with PewDiePie regaining the spot 8 minutes later.
In November 2007, T-Series filed a lawsuit against YouTube for infringing on the copyright of its music by allowing users to upload videos of its music onto YouTube, which could be accessed for free, and obtained an interim order against YouTube from the Delhi High Court, which restrained YouTube from infringing on its copyrights. T-Series and YouTube settled out of court in January 2011.
List of artists
The following musical artists have worked with T-Series and/or had music released under the T-Series label:
- A. R. Rahman
- Abhijeet Bhattacharya
- Alka Yagnik
- Anand–Milind (Anand Shrivastav and Milind Shrivastav)
- Anuradha Paudwal
- Asha Bhosle
- Babul Supriyo
- Kumar Sanu
- Guru Randhawa
- Himesh Reshammiya
- Jasmin Walia
- Javed Akhtar
- Lucky Ali
- Nadeem–Shravan (Nadeem Akhtar Saifi and Shravan Kumar Rathod)
- Nikhil-Vinay (Nikhil Kamath and Vinay Tiwari)
- Nitin Mukesh
- Pankaj Udhas
- Rahat Fateh Ali Khan
- Rajesh Roshan
- Raju Singh
- Saawan Kumar Tak
- Sajid–Wajid (Sajid Khan and Wajid Khan)
- Sandeep Chowta
- Shreya Ghoshal
- Sonu Nigam
- Sophie Choudry
- Sukhwinder Singh
- Sunidhi Chauhan
- Talat Aziz
- Tanvi Shah
- Udit Narayan
- Vishal–Shekhar (Vishal Dadlani and Shekhar Ravjiani)
- Yo Yo Honey Singh
- Zack Knight
|1990||Bahaar Aane Tak|
|1991||Jeena Teri Gali Mein|
|1991||Ayee Milan Ki Raat|
|1991||Dil Hai Ki Manta Nahin|
|1992||Jeena Marna Tere Sang|
|1993||Aaja Meri Jaan|
|2000||Papa the Great||Krishan Kumar, Nagma|
|2001||Tum Bin||Priyanshu Chatterjee, Himanshu Malik|
|2003||Aapko Pehle Bhi Kahin Dekha Hai||Priyanshu Chatterjee, Sakshi Shivanand|
|2006||Humko Deewana Kar Gaye||Akshay Kumar, Katrina Kaif, Bipasha Basu, Anil Kapoor|
|2007||Darling||Fardeen Khan, Esha Deol|
|2007||Bhool Bhulaiyaa||Akshay Kumar, Ameesha Patel, Vidya Balan, Shiney Ahuja|
|2008||Karzzzz||Himesh Reshammiya, Urmila Matondkar, Dino Morea, Shweta Kumar, Danny Denzongpa, Rohini Hattangadi, Smita Bansal, Gulshan Grover, Bakhtiyaar Irani, Raj Babbar, Himani Shivpuri, Tareena Patel, Asrani, Sudhir Dalvi, Imran Hasnee, Shiva Rindani|
|2009||Radio: Love on Air||Himesh Reshammiya, Sonal Sehgal, Shenaz Treasurywala, Zakir Hussain, Paresh Rawal, Megha Narkar, Urvashi Yadav, Himani Shivpuri, Megha Chatterji, Akhil Mishra|
|Denotes films that have not yet been released|
This section needs expansion. You can help by adding to it. (December 2018)
|1988||Qayamat Se Qayamat Tak|
|1995||Dilwale Dulhania Le Jayenge (unofficial)|
|2000||Kaho Naa... Pyaar Hai|
|2007||Om Shanti Om|
|2017||Badrinath Ki Dulhania|
|2018||Nanu Ki Jaanu|
T-Series collaborated with Lahari Music.
|1987||Oru Thayin Sabhatham|
|1987||Mangai Oru Gangai|
|1987||Kavithai Paada Neramillai|
|1988||Kan Simittum Neram|
|1988||En Thangai Kalyani|
|2015||Baahubali: The Beginning|
|2016||Idhu Namma Aalu|
|2016||Meen Kuzhambum Mann Paanaiyum|
|2016||Anbanavan Asaradhavan Adangadhavan|
|2017||Baahubali: The Conclusion|
|2018||Thittam Poattu Thirudura Kootam|
|2008||Slumdog Millionaire: Music from the Motion Picture|
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