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Super Cassettes Industries Private Limited, doing business as T-Series,[note 1][2][1] is an Indian music record label and film production company founded by Gulshan Kumar in 1983.[4]

Super Cassettes Industries Private Limited
T-Series
Private
Industry Entertainment
Founded 11 July 1983; 35 years ago (1983-07-11) in Delhi, India[1]
Founder Gulshan Kumar
Headquarters Noida, India[2]
Key people
Bhushan Kumar
Krishan Kumar
Services Music record label
Film production
Owner Bhushan Kumar
Krishan Kumar
YouTube information
Channel
Years active 2006-present
Genre
Subscribers 66 million
(17 October 2018)
Total views 50.7 billion
(17 October 2018)
YouTube Gold Play Button 2.svg1,000,000 subscribers 2013
YouTube Diamond Play Button.svg10,000,000 subscribers 2016
YouTube Ruby Play Button 2.svg50,000,000 subscribers 2018
Subscriber and view counts updated as of 9 October 2018.
Website T Series

As of 2018, T-Series is one of the largest Indian music record labels of Bollywood and emerging as a powerful film production company working with stars like Salman Khan, Ajay Devgn, Akshay Kumar, Aamir Khan and Ranbir Kapoor.[5]

Their breakthrough album was Aashiqui (1990), composed by Nadeem–Shravan (Nadeem Akhtar Saifi and Shravan Kumar Rathod), which sold 20 million copies in India and became the best-selling Indian soundtrack album of all time.[6] However, Gulshan Kumar was murdered by the Indian mafia syndicate D-Company in 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar.

The T-Series YouTube channel, which primarily shows music videos as well as film trailers, is the most-viewed YouTube channel, with over 50 billion views as of 7 October 2018, becoming the first ever channel to do so. It is also the second most-subscribed channel on the site, having over 66 million subscribers as of 17 October 2018.[7] In addition, T-Series has a multi-channel network including 27 online properties, which have accumulated a total of 66 million subscribers and 50 billion views as of August 2018.[8]

Contents

History

 
Gulshan Kumar (1956‑1997), the late founder of T-Series.
 
Krishan Kumar (left) and Bhushan Kumar (right), the brother and son of Gulshan Kumar, respectively, during the audio release of Aashiqui 2 (2013).

T-Series was founded by Gulshan Kumar in 1983, as a small company initially selling pirated Bollywood songs.[9] T-Series' first original film soundtrack release was for Lallu Ram in 1984, with music scored by Ravindra Jain.[10] The company's breakthrough came with Aashiqui (1990),[9] a film soundtrack album composed by duo Nadeem–Shravan (Nadeem Akhtar Saifi and Shravan Kumar Rathod), which sold 20 million units in India,[11] and is the best-selling Bollywood soundtrack album of all time.[6] Many of the other best-selling Bollywood music albums of the 1990s, particularly those composed by Nadeem–Shravan, were released under the T-Series label.[6] Besides music production, the company also began venturing into film production.[12]

In 1997, T-Series founder Gulshan Kumar was murdered by the Indian mafia Mumbai underworld syndicate D-Company.[13] His assassination also led to T-Series losing its most prolific musicians at the time, Nadeem–Shravan, due to Nadeem Akhtar Saifi initially being accused of involvement in the murder, before later being exonerated.[14][15][16] After Gulshan Kumar's death in 1997, the company has since been led by his son Bhushan Kumar[17] and younger brother Krishan Kumar.

YouTube

T-Series joined YouTube on 13 March 2006, but had only started uploading videos in late 2010. The T-Series channel, which primarily shows music videos as well as film trailers, is the world's most-viewed YouTube channel,[18][19] after surpassing PewDiePie in February 2017.[20] T-Series currently has over 50.7 billion views as of 17 October 2018.[7]

The label's music channel also has over 66 million subscribers, making it the second most-subscribed YouTube channel (after PewDiePie), the second channel ever to hit 61 million subscribers, and the most subscribed Asian and non-English-language YouTube channel.[7] They are also the second channel to reach 50 million subscribers, which would qualify them for a Ruby Play Button, though it hasn't been received or revealed. It had been unveiled through many channelytics that on average the channel earns nearly 150,000 subscribers everyday. SocialBlade predicts that their daily average views is over 80 million and with the current growth of their channel they would surpass PewDiePie's subscriber count by late October 2018.[21][22]

Alongside the main T-Series channel, the company also owns a multi-channel network including 26 other online properties, which include YouTube channels such as T-Series Tamil, T-Series Telugu,[8] and Bollywood Classics.[23] Six of their channels are among the top 100 most-subscribed channels in India, including T-Series, Bhakti Sagar, Apna Punjab, T-Series Regional, Lahari Music, and T-Series Telugu.[24] Combined, T-Series' 27 online properties have accumulated a total of 93 million subscribers and 61.5 billion views as of August 2018. During January–July 2018, T-Series earned an income of 7.2 billion (US$100 million) from YouTube.[8]

The pace at which T-Series is growing in terms of viewership and subscriptions has been attributed to the fast growth of India's online population. By Summer 2018, India's online population grew to 500 million internet users, which represents just over a third of the country's overall population and is continuing to grow at a fast pace.[25] India has the world's second-largest online population (behind only China, where YouTube is blocked), with YouTube alone having over 225 million monthly Indian users. India's high demand for YouTube content, but lack of local content creators, has contributed significantly to the rapid growth of T-Series.[26]

Production filmography and discography

2010s

Key
  Denotes films that have not yet been released
Year Film Actors Notes
2020 Untitled Luv Ranjan's film   Ajay Devgn, Ranbir Kapoor Co-Production with Luv Films;
Releasing on 25 December 2020.[27][28]
2019 Gulshan Kumar Biopic   TBA Co-production with Aamir Khan Productionss;
Releasing on 25 December 2019.[29]
2019 Taanaji - The Unsung Warrior   Ajay Devgn Co-production with Ajay Devgn FFilms;
Releasing on 22 November 2019.
2019 Untitled Remo D'Souza film   Katrina Kaif, Varun Dhawan, Prabhu Deva Pre-Production.
Releasing on 8 November 2019.[30][31]
2019 Batla House   John Abraham, Mrunal Thakur Co-production with JA Entertainment, Emmay Entertainment;
Releasing on 15 August 2019.[32]
2019 Bharat   Salman Khan, Katrina Kaif, Disha Patani Co-Production with Salman Khan Films, Reel Life Productions;
Releasing on Eid 2019.
2019 Arjun Reddy Remake   Shahid Kapoor, Kiara Advani Co-production with Cine1 Studios;
Releasing on 21 June 2019.[33]
2019 De De Pyaar De   Ajay Devgn, Tabu, Jimmy Sheirgill, Rakul Preet Singh Co-production with Luv Films;
Releasing on 22 February 2019.[34]
2019 Cheat India   Emraan Hashmi, Shreya Dhanwanthary Co-production with Emraan Hashmi Films, Ellipsis Entertainment;
Releasing on 25 January 2019.[35]
2019 Jhund   Amitabh Bachchan Pre-Production.[36]
2019 Saina   Shraddha Kapoor Filming.[37][38]
2018 Time To Dance   Sooraj Pancholi, Isabelle Kaif, Waluscha De Sousa Co-production with Remo D'Souza.
Releasing in 2018 ending.
2018 Arjun Patiala   Diljit Dosanjh, Kriti Sanon, Varun Sharma Co-production with Maddock Films
2018 Batti Gul Meter Chalu Shahid Kapoor, Shraddha Kapoor, Yami Gautam Co-production with Kriti Pictures
2018 Satyameva Jayate John Abraham, Manoj Bajpayee, Aisha Sharma, Amruta Khanvilkar Co-production with Emmay Entertainment
2018 Fanney Khan Anil Kapoor, Aishwarya Rai, Rajkummar Rao Co-production with Rakeysh Omprakash Mehra Pictures, Anil Kapoor Films & Communication Network.
2018 Blackmail Irrfan Khan, Kirti Kulhari Co-production with RDP Motion Pictures
2018 Raid Ajay Devgn, Ileana D'Cruz, Saurabh Shukla Co-production with Panorama Studios
2018 Hate Story 4 Urvashi Rautela, Vivan Bhatena, Ihana Dhillon, Karan Wahi
2018 The Grihapravesh Pooja At 25 March 2018 The Voice Of Bengaluru,Karnataka, India In My Family Co Production with Ajay Kapoor, Sunil Lulla And Produced By Dharmendra, Sunny Deol in Vijayta Films And Presented By Gulshan Kumar From Eros International
2018 Sonu Ke Titu Ki Sweety Kartik Aaryan, Nushrat Bharucha, Sunny Singh Co-production with Luv Films
2017 Tumhari Sulu Vidya Balan Co-production with Ellipsis Entertainment
2017 Star Gold Mumbai Special 6 3D: The Cycle Competition 3 At Wankhede Stadium And The Wonder Of Verma Once Again Akshay Kumar, Sunny Deol, Soha Ali Khan, Shivam Patil, Aanchal Munjal, Rishabh Arora, Narendra Jha, Diana Khan, Kaushal Kapoor, Varun Dhawan, Himansh Kohli, Ruhanika Dhawan, Hrithik Roshan, Sachin Khedekar Co Produced With Ajay Kapoor, Sunil Lulla and Produced By Reliance Entertainment, Viacom 18 Motion Pictures
2017 Chef Saif Ali Khan Co-production with Abundantia Entertainment, Bandra West Pictures
2017 Bhoomi Sanjay Dutt, Aditi Rao Hydari Co-production with Legend Studios
2017 Simran Kangana Ranaut Co-production with Karma Features, Adarsh Telemedia & Fortune Films (USA)
2017 Baadshaho Ajay Devgn, Emraan Hashmi, Ileana D'Cruz, Esha Gupta, Vidyut Jammwal Co-production with Vertex Motion Pictures
2017 Raabta Sushant Singh Rajput, Kriti Sanon Co-production with Maddock Films
2017 FU: Friendship Unlimited Aakash Thosar, Satya Manjrekar Marathi film;
Co-production with Cut2Cut Movies
2017 Hindi Medium Irrfan Khan Co-production with Maddock Films
2017 Noor Sonakshi Sinha, Purab Kohli Co-production with Abundantia Entertainment
2016 Wajah Tum Ho Sana Khan, Sharman Joshi, Gurmeet Choudhary
2016 Tum Bin 2 Neha Sharma, Aditya Seal, Aashim Gulati Co-production with Benaras Mediaworks
2016 Raaz: Reboot Emraan Hashmi, Kriti Kharbanda Co-production with Vishesh Films
2016 Junooniyat Pulkit Samrat, Yami Gautam
2016 Sarbjit Aishwarya Rai Bachchan, Randeep Hooda Co-production with Pooja Entertainment, Legend Studios
2016 Love Games Patralekha, Tara Alisha Berry, Gaurav Arora Co-production with Vishesh Films
2016 Teraa Surroor Himesh Reshammiya, Farah Karimaee, Naseeruddin Shah, Shekhar Kapur, Monica Dogra, Kabir Bedi, Shernaz Patel, Abhishek Duhan, Suneel Dutt, Graham Mollory, Ann Marie O'Connor, Richard O'Leary, Warren Renwick, Maneesh Chandra Bhatt, Niraj Singh, Ravi Singh, Tereza, Naresh Suri Co-production with HR Musik Limited
2016 Airlift Akshay Kumar, Nimrat Kaur Co-production with Abundantia Entertainment, Cape of Good Films, Emmay Entertainment, Hari Om Entertainment
2016 Sanam Re Pulkit Samrat, Yami Gautam
2015 Hate Story 3 Sharman Joshi, Karan Singh Grover, Zarine Khan, Daisy Shah Co-production with Vikram Bhatt productions
2015 Bhaag Johnny Kunal Khemu, Zoa Morani, Mandana Karimi Co-production with Vikram Bhatt productions
2015 All Is Well Abhishek Bachchan, Asin, Rishi Kapoor alchemy productions
2015 I Love NY Sunny Deol, Kangana Ranaut
2015 Ek Paheli Leela Sunny Leone Co-production with Paper Doll Entertainment
2015 Roy Arjun Rampal, Jacqueline Fernandez, Ranbir Kapoor
2015 Baby Akshay Kumar, Rana Daggubati, Taapsee Pannu Co-production with Friday Filmworks, Cape of Good Films & Hari Om Entertainment
2014 Creature 3D Bipasha Basu, Imran Abbas
2014 Hate Story 2 Surveen Chawla, Jay Bhanushali Co-production with Vikram Bhatt productions
2014 Bhoothnath Returns Amitabh Bachchan, Boman Irani Co-production with B.R Films
2014 Yaariyan Rakul Preet Singh
2013 Aashiqui 2 Aditya Roy Kapur, Shraddha Kapoor Co-production with Vishesh Films
2013 Nautanki Saala! Ayushmann Khurrana, Pooja Salvi, Kunaal Roy Kapur Co-production with R.S. Entertainment
2011 Ready Salman Khan, Asin, Paresh Rawal Co-production with Sohail Khan Productions
2011 Patiala House Akshay Kumar, Anushka Sharma Co-production with Hari Om Entertainment and Credence Motion Pictures
2010 Kajraare Himesh Reshammiya, Sara Loren, Amrita Singh, Natasha Sinha, Gaurav Chanana, Javed Shaikh, Gulshan Grover, Anupam Shyam, Adnan Shah
2010 Aashayein John Abraham, Sonal Sehgal Co-production with Percept Picture Company

1990s

Year Film
1990 Aashiqui
1990 Bahaar Aane Tak
1991 Jeena Teri Gali Mein
1991 Ayee Milan Ki Raat
1991 Dil Hai Ki Manta Nahin
1992 Jeena Marna Tere Sang
1992 Sangeet
1993 Aaja Meri Jaan
1995 Bewafa Sanam

2000s

Year Film Actors
2000 Papa the Great Krishan Kumar, Nagma
2001 Tum Bin Priyanshu Chatterjee, Himanshu Malik
2003 Aapko Pehle Bhi Kahin Dekha Hai Priyanshu Chatterjee, Sakshi Shivanand
2006 Humko Deewana Kar Gaye Akshay Kumar, Katrina Kaif, Bipasha Basu, Anil Kapoor
2007 Darling Fardeen Khan, Esha Deol
2007 Bhool Bhulaiyaa Akshay Kumar, Ameesha Patel, Vidya Balan, Shiney Ahuja
2008 Karzzzz Himesh Reshammiya, Urmila Matondkar, Dino Morea, Shweta Kumar, Danny Denzongpa, Rohini Hattangadi, Smita Bansal, Gulshan Grover, Bakhtiyaar Irani, Raj Babbar, Himani Shivpuri, Tareena Patel, Asrani, Sudhir Dalvi, Imran Hasnee, Shiva Rindani
2009 Radio: Love on Air Himesh Reshammiya, Sonal Sehgal, Shenaz Treasurywala, Zakir Hussain, Paresh Rawal, Megha Narkar, Urvashi Yadav, Himani Shivpuri, Megha Chatterji, Akhil Mishra

Tamil music

1986 Vaira Vizha
1987 Raja Mariyadhai
1987 Velicham
1987 Oru Thayin Sabhatham
1987 Mangai Oru Gangai
1987 Parisam Pottachu
1987 Kavithai Paada Neramillai
1988 Kan Simittum Neram
1988 Kunguma Kodu
1988 En Thangai Kalyani
1988 Oorai Therinjukitten
1991 Nanbargal
1993 Amaravathi
1997 Ratchagan
2007 Kattradhu Thamizh
2013 David
2015 Sagaptham
2015 Baahubali: The Beginning
2015 Sakalakala Vallavan
2015 Masala Padam
2015 Inji Iduppazhagi
2016 Irudhi Suttru
2016 Kalam
2016 Oru Nodiyil
2016 Idhu Namma Aalu
2016 Raja Manthiri
2016 Thodari
2016 Meen Kuzhambum Mann Paanaiyum
2016 Anbanavan Asaradhavan Adangadhavan
2016 Virugam
2016 Kadhali Kanavillai
2017 Bairavaa
2017 Bruce Lee
2017 Baahubali: The Conclusion
2017 Dhayam
2017 Yaar Ivan
2017 Aval
2017 Ulkuthu
2018 Vishwaroopam II
2018 Kee
2018 Thittam Poattu Thirudura Kootam

Music without film production

Notes

  1. ^ "T" being an abbreviation for trishula – the trident of Hindu god Shiva.[3]

References

  1. ^ a b "SUPER CASSETTES INDUSTRIES PRIVATE LIMITED". OpenCorporates. Retrieved 17 September 2018.
  2. ^ a b "Super Cassettes Industries Ltd.: Private Company Information". Bloomberg.com.
  3. ^ "It's all in the name". India Today. 6 April 1998. Retrieved 24 August 2018.
  4. ^ Kohli-Khandekar, Vanita (20 December 2013). "Tea with BS: Bhushan Kumar". Business Standard India. Retrieved 7 July 2018.
  5. ^ Hu, Cherie (23 September 2017). "How India, The Global Music Industry's Sleeping Giant, Is Finally Waking Up". Forbes.
  6. ^ a b c "Music Hits 1990–1999 (Figures in Units)". Box Office India. 2 January 2010. Archived from the original on 2 January 2010.
  7. ^ a b c "T-Series YouTube Stats, Channel Statistics". Social Blade. Retrieved 4 September 2018.
  8. ^ a b c Kohli-Khandekar, Vanita (7 August 2018). "What T-Series' dominance on YouTube means for its reach and revenue". Business Standard.
  9. ^ a b Nihalani, Govind; Chatterjee, Saibal (2003). Encyclopaedia of Hindi Cinema. Popular Prakashan. p. 44. ISBN 9788179910665.
  10. ^ 1984 – Melody in the movies Screen Magazine
  11. ^ "India Today". India Today. Aroon Purie for Living Media India Limited. 19: 70. 1994.
  12. ^ "11 FILMS IN NINE MONTHS FOR T-SERIES"
  13. ^ "The Mafia Calls The Shots". Outlook. 25 August 1997.
  14. ^ "Gulshan murder: Approver denies knowing anything about the case". 8 August 2001.
  15. ^ Farooqui, Mazhar (11 May 2016). "Exclusive: 'I request Narendra Modi to help me get justice'". Gulf News.
  16. ^ Bollywood exile Nadeem Saifi seeks government apology, BBC, 19 February 2014
  17. ^ Laghate, Gaurav; Sachitanand, Rahul (9 February 2017). "How Bhushan Kumar has transformed T-Series into an entertainment behemoth". The Economic Times.
  18. ^ Ha, Louisa (2018). The Audience and Business of YouTube and Online Videos. Rowman & Littlefield. p. 154. ISBN 978-1-4985-7649-9.
  19. ^ "Former Presidents and stars come together to bid epic farewell to Queen of Soul, Aretha Franklin". The Economic Times. 1 September 2018.
  20. ^ "Top 100 YouTubers sorted by Most Viewed". Social Blade. Retrieved 16 February 2017.
  21. ^ "Compare T-series and Pewdiepie YouTube Statistics (By Social Blade)". socialblade.com. Retrieved 16 July 2018.
  22. ^ "T-Series Social Blade".
  23. ^ "Bollywood Classics". YouTube. T-Series. Retrieved 4 September 2018.
  24. ^ "Top 250 YouTubers Channels in India". Social Blade. Retrieved 4 September 2018.
  25. ^ "The Rise of T-Series, the YouTube Channel That Will Soon Dethrone PewDiePie". Vice. 31 August 2018.
  26. ^ "Pewdiepie and T-Series have been fighting for the most subscribers on YouTube". Newsweek. 12 September 2018.
  27. ^ "Ajay Devgn and Ranbir Kapoor come together for Luv Ranjan’s next"
  28. ^ "Christmas 2020 release for Ajay Devgn and Ranbir Kapoor’s Luv Ranjan film"
  29. ^ "Aamir Khan to produce Gulshan Kumar biopic"
  30. ^ "Varun Dhawan and Katrina Kaif team up for Bhushan Kumar and Remo D’Souza’s dance film"
  31. ^ [1]
  32. ^ "Batla House first look: John Abraham film to release on Independence Day, to clash with Brahmastra"
  33. ^ "Shahid's special preparation for Arjun Reddy remake". 31 July 2018. Retrieved 31 July 2018.
  34. ^ "Ajay Devgn's starter 'De De Pyar De' to release on February 22 next year"
  35. ^ "Emraan Hashmi’s next Cheat India to release in February 2019"
  36. ^ "AMITABH BACHCHAN RETURNS TO NAGRAJ MANJULE'S JHUND"
  37. ^ "Shraddha Kapoor starts shooting for Saina Nehwal's biopic". Filmfare. 22 September 2018.
  38. ^ "T-SERIES on Twitter". Retrieved 22 September 2018.

External links