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T-Series (company)

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Super Cassettes Industries Private Limited, doing business as T-Series,[note 1][1][2] is an Indian music record label and film production company founded by Gulshan Kumar in 1983.[5] It is primarily known for Bollywood music soundtracks[5] and Indi-pop music.[6] As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music.[7]

Super Cassettes Industries Private Limited
Founded11 July 1983; 35 years ago (1983-07-11) in Delhi, India[1]
FounderGulshan Kumar
Key people
Bhushan Kumar (Chairman & Managing Director)
Krishan Kumar
Neeraj Kalyan[3]
YouTube information
Years active2006–present
Subscribers86.4 million
(21 February 2019)
Total views61.5 billion
(10 February 2019)
YouTube Silver Play Button 2.svg100,000 subscribers 2007
YouTube Gold Play Button 2.svg1,000,000 subscribers 2013
YouTube Diamond Play Button.svg10,000,000 subscribers 2016
YouTube Ruby Play Button 2.svg50,000,000 subscribers 2018
Subscriber and view counts updated as of 9 February 2019.

Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Bollywood songs before the company eventually began producing new music. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand-Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. They eventually became a leading music label with the release of Aashiqui (1990), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling Indian soundtrack album of all time.[8] However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company in 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar.

On YouTube, T-Series has a multi-channel network, with 29 channels that have more than 140 million subscribers as of January 2019.[3] The company's YouTube team consists of 13 people at the T-Series headquarters.[9] The company's main T-Series channel on YouTube primarily shows music videos as well as film trailers. In January 2017, it became the most-viewed YouTube channel,[10] with 61.5 billion views as of 10 February 2019. With over 85 million subscribers as of 11 February 2019, it also ranks as the second most-subscribed channel behind PewDiePie.[11] The T-Series channel primarily features content in the Hindi language, in addition to Urdu and Punjabi language content, while they have other channels that also feature content in other Indian languages such as Tamil, Telugu and Sanskrit.



Gulshan Kumar (1956‑1997), the founder of T-Series
Krishan Kumar (left) and CEO Bhushan Kumar (right), the brother and son of Gulshan Kumar, respectively, during the audio release of Aashiqui 2 (2013)

T-Series was founded on July 11, 1983,[12] by Gulshan Kumar,[13] at the time an obscure fruit juice seller in the Daryaganj neighbourhood of Delhi.[14] The company initially sold pirated Bollywood songs, prior to releasing original music.[15]

Kumar discovered that there was a market for devotional music, and began recording and selling them. Kumar noticed that many elderly Hindu followers could not read hymns and chants because of failing eyesight, so Kumar hired singers to record the chants and sold them as cheap cassettes. Later, he filmed major Hindu pilgrimages in India and sold them on VHS and video cassette tapes.[16]

T-Series' first original film soundtrack release was for Lallu Ram in 1984, with music scored by Ravindra Jain.[citation needed] The company's breakthrough came when it released the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak (also known as QSQT),[17] directed by Mansoor Khan and starring Aamir Khan and Juhi Chawla. The Qayamat Se Qayamat Tak soundtrack, composed by Anand-Milind and written by Majrooh Sultanpuri, became the best-selling Indian soundtrack album of 1988 and one of the best-selling Indian soundtrack albums of the 1980s,[18] with more than 8 million units sold.[19] The biggest hit song from the album was "Papa Kehte Hain", sung by Udit Narayan and picturised on Aamir Khan.[20][21] T-Series founder Gulshan Kumar soon played a key role in Bollywood's cassette boom of the late 1980s with his affordable T-Series albums.[22]

T-Series later became a leading music label with the release of Aashiqui (1990),[15] a film soundtrack album composed by the duo Nadeem–Shravan, which sold 20 million units in India,[23] and is the best-selling Bollywood soundtrack album of all time.[8] A cover version of "Dheere Dheere" from Aashiqui was later sung by Yo Yo Honey Singh and released by T-Series in 2015.

T-Series was largely responsible for sparking a boom for the Indian music industry in the early 1990s.[24] Many of the best-selling Bollywood music albums of the 1990s, particularly those composed by Nadeem–Shravan, were released under the T-Series label.[8] Besides music production, the company also began venturing into film production.[25] The annual earnings of T-Series grew from 200 million ($16 million) in 1985 to ₹2 billion ($88 million) in 1991,[26][27] and by 1997 had reached ₹5 billion[28] ($140 million).[29]

In 1997, T-Series founder Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company.[28] His assassination also led to T-Series losing its most prolific musicians at the time, Nadeem–Shravan, due to Nadeem Akhtar Saifi initially being accused of involvement in the murder, before later being exonerated.[30][31][32] After Gulshan Kumar's death in 1997, the company has since been led by his son Bhushan Kumar,[33] with the help of Gulshan's younger brother Krishan Kumar.

As a film production company, the highest-grossing T-Series film production to date is the critically acclaimed sleeper hit Hindi Medium (2017), written by Zeenat Lakhani, directed by Saket Chaudhary, and starring Irrfan Khan and Saba Qamar.[34] It grossed ₹3.224 billion ($50 million) worldwide,[35] with $34 million in China alone,[36] becoming one of the top 20 highest-grossing Indian films of all time.[37] One of the most expensive Indian films will be T-Series's Saaho,[38] a sci-fi thriller with a production budget of 3 billion (US$42 million), scheduled for release in 2019.[39][40] T-Series is also producing a biopic film based on the life of its founder Gulshan Kumar, called Mogul, which is currently under production and is scheduled for release in 2019.

YouTube presence

T-Series joined YouTube on 13 March 2006, but only started uploading videos in late 2010. Under this channel, T-Series primarily shows music videos and film trailers. By July 2013, it had crossed 1 billion views, becoming the second Indian YouTube channel to cross the milestone after Rajshri Productions.[41] In January 2017, T-Series surpassed PewDiePie to become the world's most-viewed YouTube channel,[42][10][43][44] and as of 8 February 2019 it has over 60 billion views.[11] The T-Series YouTube channel is run by a team of 13 people at the T-Series headquarters.[9]

The YouTube channel has exceeded 84 million subscribers, making it the second most-subscribed YouTube channel after PewDiePie. Currently, it is the most subscribed Asian and non-English-language YouTube channel. When it reached 50 million subscribers, the channel received a Custom Play Button on September 10, 2018.[45] It is also the second channel ever to hit 70 million subscribers.[11] Beyond this, the channel earns an average of nearly 150,000 subscribers a day.[46][47]

T-Series channel also owns a multi-channel network, with 29 channels,[3] which include YouTube channels such as T-Series Tamil, T-Series Telugu,[48] and Bollywood Classics.[49] On top of this, six of their channels are among the top 100 most-subscribed channels in India, including T-Series, Bhakti Sagar, Apna Punjab, T-Series Regional, Lahari Music, and T-Series Telugu.[50] T-Series' 29 channels accumulated a total of more than 100 million YouTube subscribers as of November 2018.[3] During January–July 2018, T-Series earned an income of 7.2 billion (US$100 million) from YouTube.[48] The most popular T-Series artist on YouTube is Guru Randhawa, whose 2017 song "Lahore" has crossed 700 million views on YouTube.[51]

The growth of T-Series' YouTube channel has been attributed to India's emerging online population. India currently has 500 million Internet users and this number is expected to grow rapidly.[52] A major breakthrough in India's Internet growth came in September 2016 with India's first 4G network, Reliance Jio, offering data at very low costs.[13] India has since emerged as the world's second-largest online population (behind China, where YouTube is blocked), with YouTube alone having over 225 million monthly Indian users. India's high demand for YouTube content and the lack of local content creators has contributed significantly to the rapid growth of T-Series.[53]

The growth of T-Series is also attributed to its growing audience outside of India.[13] About 40% of the channel's traffic comes from outside of India,[3] including 12% from the United States.[13] The majority of the channel's overseas viewers belong to the global South Asian diaspora. More recently, the channel's overseas viewership has increased further, as a result of attention, and controversy drawn to the channel by foreign YouTubers such as PewDiePie and MrBeast.[3] On February 22 at 6:04 EST T-Series surpassed PewDiePie to become the most-subscribed YouTube channel, with PewDiePie regaining the spot 8 minutes later.


In November 2007, T-Series filed a lawsuit against YouTube for infringing on the copyright of its music by allowing users to upload videos of its music onto YouTube, which could be accessed for free, and obtained an interim order against YouTube from the Delhi High Court, which restrained YouTube from infringing on its copyrights.[54][55] T-Series and YouTube settled out of court in January 2011.[55]

List of artists

Production filmography


Year Film
1990 Aashiqui
1990 Bahaar Aane Tak
1991 Jeena Teri Gali Mein
1991 Ayee Milan Ki Raat
1991 Dil Hai Ki Manta Nahin
1992 Jeena Marna Tere Sang
1992 Sangeet
1993 Aaja Meri Jaan
1995 Bewafa Sanam


Year Film Actors
2000 Papa the Great Krishan Kumar, Nagma
2001 Tum Bin Priyanshu Chatterjee, Himanshu Malik
2003 Aapko Pehle Bhi Kahin Dekha Hai Priyanshu Chatterjee, Sakshi Shivanand
2006 Humko Deewana Kar Gaye Akshay Kumar, Katrina Kaif, Bipasha Basu, Anil Kapoor
2007 Darling Fardeen Khan, Esha Deol
2007 Bhool Bhulaiyaa Akshay Kumar, Ameesha Patel, Vidya Balan, Shiney Ahuja
2008 Karzzzz Himesh Reshammiya, Urmila Matondkar, Dino Morea, Shweta Kumar, Danny Denzongpa, Rohini Hattangadi, Smita Bansal, Gulshan Grover, Bakhtiyaar Irani, Raj Babbar, Himani Shivpuri, Tareena Patel, Asrani, Sudhir Dalvi, Imran Hasnee, Shiva Rindani
2009 Radio: Love on Air Himesh Reshammiya, Sonal Sehgal, Shenaz Treasurywala, Zakir Hussain, Paresh Rawal, Megha Narkar, Urvashi Yadav, Himani Shivpuri, Megha Chatterji, Akhil Mishra


  Denotes films that have not yet been released
Year Film Actors Notes
2020 Untitled Luv Ranjan's film   Ajay Devgn, Ranbir Kapoor Co-Production with Luv Films;
Releasing on 25 December 2020.[56][57]
2019 Daaka  Gippy Grewal, Zarine Khan Co-production with Mumbai Motion Pictures.Punjabi Film [58]
2019 Section 375   Akshaye Khanna, Richa Chaddha, Rahul Bhat Co-production with Panorama Studios [59][60]
2019 Begin Again Remake   TBA Co-production with Abundantia Ent. [61]
2019 Untitled Film   Kartik Aaryan, Disha Patani Co-production with Anees Bazmee Productions.[62]
2019 Pati Patni Aur Woh   Kartik Aaryan, Bhumi Pednekar, Ananya Pandey Co-production with B.R. Studios [63][64]
2019 Saina   Shraddha Kapoor Filming.[65][66]
2019 Time To Dance   Sooraj Pancholi, Isabelle Kaif, Waluscha De Sousa Co-production with Remo D'Souza.
2019 Mogul   TBA Co-production with Aamir Khan Productionss;
Releasing on 25 December 2019.[67]
2019 Pagalpanti  Anil Kapoor, John Abraham, Ileana D'Cruz, Arshad Warsi, Pulkit Samrat, Kriti Kharbanda, Urvashi Rautela, Saurabh Shukla Co-production with Panorama Studios;
Releasing on 6 December 2019. [68]
2019 Taanaji - The Unsung Warrior   Ajay Devgn Co-production with Ajay Devgn FFilms;
Releasing on 22 November 2019.
2019 Street Dancer   Varun Dhawan, Shraddha Kapoor, Prabhu Deva Pre-Production.
Releasing on 8 November 2019.[69][70][71]
2019 Marjaavaan   Siddharth Malhotra, Ritesh Deshmukh, Rakul Preet Singh, Tara Sutaria Co-production with Emmay Entertainment;
Releasing on 2 October 2019.[72]
2019 Jhund   Amitabh Bachchan Releasing on 20 September 2019[73][74]
2019 Untitled film   Abhishek Bachchan, Rajkummar Rao, Fatima Sana Shaikh, Aditya Roy Kapur, Sanya Malhotra, Pankaj Tripathi Releasing on 6 September 2019.[75]
2019 Batla House   John Abraham, Mrunal Thakur Co-production with JA Entertainment, Emmay Entertainment;
Releasing on 15 August 2019.[76]
2019 Jai Mummy Di   Sunny Singh, Sonnalli Seygall, Supriya Pathak, Poonam Dhillon Co-Production with Luv Films;
Releasing on 12 July 2019.[77] [78]
2019 Satellite Shankar   Sooraj Pancholi, Megha Akash Co-Production with Cine1 Studios;
Releasing on 5 July 2019.[79]
2019 Bharat   Salman Khan, Katrina Kaif, Disha Patani Co-Production with Salman Khan Films, Reel Life Productions;
Releasing on Eid 2019.
2019 Kabir Singh   Shahid Kapoor, Kiara Advani Co-production with Cine1 Studios;
Releasing on 21 June 2019.[80]
2019 De De Pyaar De   Ajay Devgn, Tabu, Jimmy Sheirgill, Rakul Preet Singh Co-production with Luv Films;
Releasing on 17 May 2019.[81]
2019 Arjun Patiala   Kriti Sanon, Diljit Dosanjh, Varun Sharma Co-production with Maddock Films
Releasing on 3 May 2019.
2019 Why Cheat India Emraan Hashmi, Shreya Dhanwanthary Co-production with Emraan Hashmi Films, Ellipsis Entertainment.[82][83]
2018 Batti Gul Meter Chalu Shahid Kapoor, Shraddha Kapoor, Yami Gautam Co-production with Kriti Pictures
2018 Satyameva Jayate John Abraham, Manoj Bajpayee, Aisha Sharma, Amruta Khanvilkar Co-production with Emmay Entertainment
2018 Fanney Khan Anil Kapoor, Aishwarya Rai, Rajkummar Rao Co-production with Rakeysh Omprakash Mehra Pictures, Anil Kapoor Films & Communication Network.
2018 Blackmail Irrfan Khan, Kirti Kulhari Co-production with RDP Motion Pictures
2018 Raid Ajay Devgn, Ileana D'Cruz, Saurabh Shukla Co-production with Panorama Studios
2018 Hate Story 4 Urvashi Rautela, Vivan Bhatena, Ihana Dhillon, Karan Wahi
2018 The Grihapravesh Pooja At 25 March 2018 The Voice Of Bengaluru, Karnataka, India In My Family Co Production with Ajay Kapoor, Sunil Lulla And Produced By Dharmendra, Sunny Deol in Vijayta Films And Presented By Gulshan Kumar From Eros International
2018 Sonu Ke Titu Ki Sweety Kartik Aaryan, Nushrat Bharucha, Sunny Singh Co-production with Luv Films
2017 Tumhari Sulu Vidya Balan Co-production with Ellipsis Entertainment
2017 Star Gold Mumbai Special 6 3D: The Cycle Competition 3 At Wankhede Stadium And The Wonder Of Verma Once Again Akshay Kumar, Sunny Deol, Soha Ali Khan, Shivam Patil, Aanchal Munjal, Rishabh Arora, Narendra Jha, Diana Khan, Kaushal Kapoor, Varun Dhawan, Himansh Kohli, Ruhanika Dhawan, Hrithik Roshan, Sachin Khedekar Co Produced With Ajay Kapoor, Sunil Lulla and Produced By Reliance Entertainment, Viacom 18 Motion Pictures
2017 Chef Saif Ali Khan Co-production with Abundantia Entertainment, Bandra West Pictures
2017 Bhoomi Sanjay Dutt, Aditi Rao Hydari Co-production with Legend Studios
2017 Simran Kangana Ranaut Co-production with Karma Features, Adarsh Telemedia & Fortune Films (USA)
2017 Baadshaho Ajay Devgn, Emraan Hashmi, Ileana D'Cruz, Esha Gupta, Vidyut Jammwal Co-production with Vertex Motion Pictures
2017 Raabta Sushant Singh Rajput, Kriti Sanon Co-production with Maddock Films
2017 FU: Friendship Unlimited Aakash Thosar, Satya Manjrekar Marathi film;
Co-production with Cut2Cut Movies
2017 Hindi Medium Irrfan Khan Co-production with Maddock Films
2017 Noor Sonakshi Sinha, Purab Kohli Co-production with Abundantia Entertainment
2016 Wajah Tum Ho Sana Khan, Sharman Joshi, Gurmeet Choudhary
2016 Tum Bin 2 Neha Sharma, Aditya Seal, Aashim Gulati Co-production with Benaras Mediaworks
2016 Raaz: Reboot Emraan Hashmi, Kriti Kharbanda Co-production with Vishesh Films
2016 Junooniyat Pulkit Samrat, Yami Gautam
2016 Sarbjit Aishwarya Rai Bachchan, Randeep Hooda Co-production with Pooja Entertainment, Legend Studios
2016 Love Games Patralekha, Tara Alisha Berry, Gaurav Arora Co-production with Vishesh Films
2016 Teraa Surroor Himesh Reshammiya, Farah Karimaee, Naseeruddin Shah, Shekhar Kapur, Monica Dogra, Kabir Bedi, Shernaz Patel, Abhishek Duhan, Suneel Dutt, Graham Mollory, Ann Marie O'Connor, Richard O'Leary, Warren Renwick, Maneesh Chandra Bhatt, Niraj Singh, Ravi Singh, Tereza, Naresh Suri Co-production with HR Musik Limited
2016 Airlift Akshay Kumar, Nimrat Kaur Co-production with Abundantia Entertainment, Cape of Good Films, Emmay Entertainment, Hari Om Entertainment
2016 Sanam Re Pulkit Samrat, Yami Gautam
2015 Hate Story 3 Sharman Joshi, Karan Singh Grover, Zarine Khan, Daisy Shah Co-production with Vikram Bhatt productions
2015 Bhaag Johnny Kunal Khemu, Zoa Morani, Mandana Karimi Co-production with Vikram Bhatt productions
2015 All Is Well Abhishek Bachchan, Asin, Rishi Kapoor alchemy productions
2015 I Love NY Sunny Deol, Kangana Ranaut
2015 Ek Paheli Leela Sunny Leone Co-production with Paper Doll Entertainment
2015 Roy Arjun Rampal, Jacqueline Fernandez, Ranbir Kapoor
2015 Baby Akshay Kumar, Rana Daggubati, Taapsee Pannu Co-production with Friday Filmworks, Cape of Good Films & Hari Om Entertainment
2014 Creature 3D Bipasha Basu, Imran Abbas
2014 Hate Story 2 Surveen Chawla, Jay Bhanushali Co-production with Vikram Bhatt productions
2014 Bhoothnath Returns Amitabh Bachchan, Boman Irani Co-production with B.R Films
2014 Yaariyan Rakul Preet Singh
2013 Aashiqui 2 Aditya Roy Kapur, Shraddha Kapoor Co-production with Vishesh Films
2013 Nautanki Saala! Ayushmann Khurrana, Pooja Salvi, Kunaal Roy Kapur Co-production with R.S. Entertainment
2011 Ready Salman Khan, Asin, Paresh Rawal Co-production with Sohail Khan Productions
2011 Patiala House Akshay Kumar, Anushka Sharma Co-production with Hari Om Entertainment and Credence Motion Pictures
2010 Kajraare Himesh Reshammiya, Sara Loren, Amrita Singh, Natasha Sinha, Gaurav Chanana, Javed Shaikh, Gulshan Grover, Anupam Shyam, Adnan Shah
2010 Aashayein John Abraham, Sonal Sehgal Co-production with Percept Picture Company

Soundtrack discography

This is a list of soundtrack albums that were published under the T-Series label, excluding films that were also produced by T-Series (see Production filmography above).


Year Film
1984 Lallu Ram
1988 Qayamat Se Qayamat Tak
1989 Tridev
1990 Dil
1991 Sadak
1995 Dilwale Dulhania Le Jayenge (unofficial)[84]
1999 Sirf Tum
2000 Kaho Naa... Pyaar Hai
2003 Tere Naam
2007 Om Shanti Om
2011 Ra.One
2017 Badrinath Ki Dulhania
2018 Nanu Ki Jaanu
2019 Super 30


T-Series collaborated with Lahari Music.

Year Film
1986 Vaira Vizha
1987 Raja Mariyadhai
1987 Velicham
1987 Oru Thayin Sabhatham
1987 Mangai Oru Gangai
1987 Parisam Pottachu
1987 Kavithai Paada Neramillai
1988 Kan Simittum Neram
1988 Kunguma Kodu
1988 En Thangai Kalyani
1988 Oorai Therinjukitten
1991 Nanbargal
1993 Amaravathi
1997 Ratchagan
2007 Kattradhu Thamizh
2013 David
2015 Sagaptham
2015 Baahubali: The Beginning
2015 Sakalakala Vallavan
2015 Masala Padam
2015 Inji Iduppazhagi
2016 Irudhi Suttru
2016 Kalam
2016 Oru Nodiyil
2016 Idhu Namma Aalu
2016 Raja Manthiri
2016 Thodari
2016 Meen Kuzhambum Mann Paanaiyum
2016 Anbanavan Asaradhavan Adangadhavan
2016 Virugam
2016 Kadhali Kanavillai
2017 Bairavaa
2017 Bruce Lee
2017 Baahubali: The Conclusion
2017 Dhayam
2017 Yaar Ivan
2017 Aval
2017 Ulkuthu
2018 Vishwaroopam II
2018 Kee
2018 Kaatrin Mozhi
2018 Thittam Poattu Thirudura Kootam
2019 Viswasam


Year Film
2008 Slumdog Millionaire: Music from the Motion Picture

See also


  1. ^ "T" is an abbreviation for trishula – the trident of Hindu god Shiva.[4]


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External links