Sudha Pennathur

Sudha Pennathur (born in Chennai,[1] India) is an Indian jewelry, scarf, holiday ornaments, & art objects designer and entrepreneur. Pennathur designs and brings Indian inspired jewellery and crafts to the American Market.[2] Daughter of Dr. Krish Pennathur, noted Indian author of productivity and business management books.

Sudha Pennathur
Sudha OCI.jpg
Chennai, India
Occupationjewelry designer and entrepreneur.


Pennathur studied commerce at Mumbai's Sydenham College, Business Administration at Columbia University, and Computer Science at University of Washington[3]

Business approachEdit

Pennathur has sought to keep the art of Indian Craftsmanship alive by employing local artisans to create jewellery, clothing and decorator items. Pennathur wanted to match American consumers' tastes with the skills of India's deep reserves of artisan labour.[4] (This is in contrast to factory produced goods.)[2]


Pennathur started her own business, Sudha Pennathur LP, in 1985. Pennathur was formerly employed by Levi Strauss and Carter Hawley Hale Stores.[5] She also has worked at Carson Pirie and Scott.[1]


Worked with Indian Government to reduce red tape involved in exportation from India.[6]


  • 2014 – Girls Inc. – Strong, Smart & Bold Leader of Distinction
  • 2013 – Bread & Roses Labor of Love Award (In recognition of 12 years of extraordinary generosity and devotion to the Bread & Roses mission of Hope & Healing Through Live Music)
  • 2 October 1992 – Pennathur was presented the Entrepreneur Award from the Asian Pacific Women's Network at their 11th Anniversary Woman Warriors Awards Dinner, Which was recognized by a Certificate of Commendation by the City of Los Angeles

Charity WorkEdit

  • Berkeley Rep - Member, Board of Trustees (2016–Present)
  • Aquarium of the Bay - Advisor/Ambassador (2018)
  • Board Member & supporter (2009–2013)[7] of Angel Island Conservancy whose focus is to facilitate the preservation, restoration and interpretation of historical and natural resources on Angel Island.[8]
  • Sudha is a long time supporter and former Board President of The Redwoods[9] in Mill Valley. The Redwoods is a non-profit active home for seniors in Mill Valley, CA.
  • Pennathur has served on the board of Bread and Roses for 6 years, two of those as co-chair.[10] (Bread & Roses is dedicated to uplifting the human spirit by providing free, live, quality shows to people who live in institutions or are otherwise isolated from society.[11][12])
  • Donor to the Sarvodaya International Trust [13] The Sarvodaya International Trust aims identify and support those Gandhian institutions and voluntary organizations which are of importance in the context of the objects and doing' laudable and commendable work in the moral, non-violence, peace, communal and racial harmony fields and in the Social, Cultural and Environmental spheres, on Gandhian lines.[14]


Since 2004, Sudha has opened a once-a-year holiday store (Sudha's Treasures) that benefits local charities. 100% of the profits are donated to various charities that she supports. Past beneficiaries include:

Sudha's Treasures 2017 Postcard

In 2017, Sudha's Treasures benefited:

Sudha's Treasures 2018 Postcard

In 2018, Sudha's Treasures benefited:

Sudha's Treasures 2019 Postcard

In 2019, Sudha's Treasures benefited [15] :

She is a founding member of the Kilpennathur School building in Pennathur, India.


  1. ^ a b Aside Tableau 1987-07-16-31, Aside Tableau, The Magazine of Madras.
  2. ^ a b Nalini Sastry, Subrata Pandey,Universities Press, 2000, Women employees and human resource management.
  3. ^ New York Sun 22 August 2005, Sudha Pennathur's 'Sari' State.
  4. ^ Forbes Article 5 October 1987, Shamianas, anyone? What the developing countries need is more Sudha Pennathurs and fewer socialist planning economists.
  5. ^ India Express Article 22 February 1986 , Jewels as a Lifestyle.
  6. ^ Asian finance, Volume 14 pp 30–31, Asian Finance Publications, Copyright 1988
  7. ^ "Angel Island Board of Directors".
  8. ^ Angel Island Conservancy Archived 17 September 2010 at the Wayback Machine, Supporting Angel Island State Park in California (Camp Reynolds Event 4 July 2010).
  9. ^ "The Redwoods Board of Directors". Archived from the original on 9 December 2013. Retrieved 19 November 2013.
  10. ^ World News Network, Video 2007, Bread and Roses Benefit 2007.
  11. ^ Bread and Roses Website, Bread and Roses Copyright 2010.
  12. ^ Indian handicrafts sold to benefit Bread & Roses, SFGate 14 November 2007.
  13. ^ Sarvodaya International Trust 2010, Support Base.
  14. ^ Sarvodaya International Trust 2010, Aims and Goals.
  15. ^

External linksEdit