Open main menu

Stuff is a British consumer electronics magazine published by Kelsey Media.

Stuff
Stuff UK cover, June 2013.jpg
June 2013 Stuff cover (UK edition)
CategoriesConsumer electronics
FrequencyMonthly
PublisherKelsey Media (UK)
Total circulation
(Jan-Dec 2018)
39,953 (UK)
Print and digital editions.
Year foundedNovember 1996 (UK) 1999 (US)
First issueNovember 1996 (UK) 1999 (US)
CountryUK, U.S., Turkey, Germany, Russia, Czech Republic, France, the Netherlands, Ukraine, Spain, Romania, Lithuania, China, Philippines, Thailand, Taiwan, Malaysia, India, Indonesia, Singapore, Middle East, Mexico Korea, Poland, Portugal and Vietnam
LanguageEnglish
WebsiteOfficial UK site
ISSN1364-9639

HistoryEdit

Stuff was first published in Britain in November 1996 by Dennis Publishing. A bi-monthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics.

The brand took a more lifestyle orientated direction in 1998, before publishing group Haymarket bought the title in January 1999 and refocusing the magazine to consumer electronics.

In December 2015, technology journalist Guy Cocker was brought in by Haymarket as Stuff's Global Editor-in-Chief.

In May 2018 the brand was sold to Kelsey Media[1][2], where print sales dropped 26 per cent year-on-year according to industry auditing service ABC.

Haymarket Media Group CEO Kevin Costello said at the time of the sale: "Stuff is a truly iconic brand, trusted by its tech-loving followers to entertain, educate and inspire. It's been a big part of the Haymarket story, but our strategic focus has shifted and Stuff needs a new home where the brand can really achieve its potential."

UK editionEdit

The UK version of the magazine is focused on gadgets, games and gear, including but not restricted to innovative and exciting consumer electronics. "Hot Stuff" is the news section concerned with new or forthcoming products. Top 10s of currently available items are featured toward the back of the magazine.

US editionEdit

The US edition of Stuff was launched in 1999 by Dennis's US arm. Spun off from a regular section in another of the group's titles, Maxim, Stuff's US edition featured reviews of consumer electronics alongside other articles of interest to a predominantly male audience. In June 2007, all but one of Dennis's US titles were sold to private equity firm Quadrangle Group,[3] who closed the magazine later the same year.

Malaysia editionEdit

Founded in 2004, Stuff Magazine Malaysia is one of the country's leading and best-selling consumer electronics, technology and lifestyle magazines. It is Published by Catcha Lifestyle Publications Sdn. Bhd.

Singapore editionEdit

Stuff magazine has been locally published in Singapore since 2004. The magazine gained recognition and established itself as a leading name in the consumer electronics and tech lifestyle segment in Singapore. Its website launched in December 2013. The magazine was also relaunched and published by content owner Haymarket Media Group. Stuff Singapore closed in January 2018.

Indian editionEdit

Stuff India, the Indian edition of Stuff, launched on 1 December 2008 with a cover price of Rs. 100 ($2). The magazine launched with a print run of 40,000 copies. Stuff India is edited by Nishant Padhiar, formerly the editor of T3 and consultant editor on AV MAX.

South African editionEdit

Stuff South Africa was published under license by Times Media between 2007 and December 2012.[4] In November 2012 the publishers announced that the licence had not been renewed, but that a new publishing venture would continue the title. Circulation has been recorded at 25,811.[5]

Mexican editionEdit

Stuff México was published under license by Grupo Medios starting June 2012. The magazine launched with a print run of 50,000 copies. Stuff México is no longer edited since 2015.

Middle East editionEdit

Stuff Middle East was published under license by Motivate Publishing in Dubai, United Arab Emirates between 2007 and 2018.

WebsiteEdit

The website for Stuff was relaunched in November 2006.

ReferencesEdit

  1. ^ "Haymarket Media Group agrees sale of world's best-selling gadget magazine - Stuff - to Kelsey Media | Kelsey Media". Kelsey Media. 2018-05-31. Retrieved 2018-10-09.
  2. ^ "Kelsey Media acquires Stuff gadget magazine from Haymarket". Fusion Corporate Partners. 2018-05-31. Retrieved 2019-07-16.
  3. ^ Dennis Publishing Sold To Quadrangle Group; Will Hold Onto Week and Maxim UK
  4. ^ Gill Moodie (2012-12-13). "Wertheim Aymés snapping up Stuff". Bizcommunity. Johannesburg.
  5. ^ "Times Media to launch new title, lets go of Stuff". Bizcommunity. Johannesburg. 2012-12-12.

External linksEdit

Magazine

Digital Magazine

Digital Magazine Reader

  • Zinio Zinio provides the reader for Stuff and other magazines.

Stuff Mexico