A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.[1]

Types of strategists by fieldEdit

The strategy role exists in a variety of organizations and fields of study.

In large corporations, strategic planners or corporate financial planning and analysis (FP&A) personnel are involved in the formulation and implementation of the organization's strategy. The strategy is typically set by business leaders such as the Chief Executive Officer and key business or functional leaders and is reviewed by the Board of Directors.[1]

An AI strategist uses evidence and reason to make circumstance-dependent decisions that shape the development of AI towards a set of desired outcomes. The scope of AI development can range from within small organizations to global landscape.

A design strategist has the ability to combine the innovative, perceptive and holistic insights of a designer with the pragmatic and systemic skills of a planner to guide strategic direction in context of business needs, brand intent, design quality and customer values.[2][3][4][5][6]

An economic strategist is a person who can create a sustainable commercial advantage by applying innovative and quantitative ideas and systems at a sell side financial institution.

A political strategist is a multi-discipline strategist who works within political campaigns. Also known as political consulting, the political strategist will advise a campaign on a range of activities such as media, resourcing, opposition research, opinion polling and engagement strategy.

A sport strategist is a professional that performs scouting and analysis of the players involved in an upcoming competitive match. Sports strategists typically analyze film footage, organize video libraries, and recommend attacks and defensive strategies in order to capitalize on an opponents' weaknesses.

Working closely with investment managers, a principal investment strategist contributes revenue by providing principal investment analytics and alternative product structuring.

A sales strategist develops innovative trade ideas and assists in the marketing of those trades to buy side clients.

A banking strategist partners with investment bankers and capital market experts on corporate finance and capital structure analyses to identify and execute banking transactions.

A trading strategist contributes revenue to the business in which his team is embedded by developing and delivering innovative trade ideas, models and analytic systems to the trading desk.

Within the financial services industry, strategists are known as “strats”.

A military strategist develops strategies in the field of warfare with the objective of outmaneuvering their opponent.

An IT Strategist develops an IT strategy that is aligned with the business strategy to implement systems to give business processes efficiency and productivity gains and therefore a possible competitive advantage.

Strategist as a personality typeEdit

Strategists are known to have an INTJ personality trait[citation needed], based on the Myers-Briggs Type Indicator (MBTI). The MBTI was derived from Psychiatrist Carl Jung theory of psychological types enabling us to have a better understanding of people's personality traits and what their strengths are as a person, although the research shows MBTI to be an unreliable measure of categorising personality types[7]. It is commonly found[weasel words] that strategists are more prone to possess a combination of 4 specific personality traits, which includes Introversion, Intuition, Thinking and Judgment (forming the acronym INTJ). However, this combination of personality traits is known to be very rare among people[citation needed], making strategists to be very sought after especially by major[clarification needed] firms.[8] Dr.Vladimir Kvint defined strategist as a wise, disciplined, and optimistic professional with a strategic mindset, a vision of the future, and intuition.[9] It is possible at times to find that the vision or ideas of a strategist may not be align with conventional ideas which can make it difficult for others to accept or envision.[10]

Career pathsEdit

People who possess a strategist mindset are generally capable of doing well in any possible field due to the various traits that they own[citation needed]. Strategists tend to follow a career path that challenges them mentally in terms of development, and seek to work with people who are in the same caliber in terms of intelligence and competency[citation needed]. As it is highly likely that people with a strategist mindset tend to be more single-minded and may not be appreciative of others' effort[weasel words], it is crucial for them to work in a suitable working environment.

Common careers that strategists tend to choose are:

  1. Academia[11]
  2. Computing[11]
  3. Engineering[11]
  4. Sciences[11]
  5. Project Management[11]
  6. Research and development[11]
  7. Management[11]

Notable strategistsEdit



Born around the 5th century BC, Sun-Tzu is said to be the “father of strategy”,[12] notable as the author of a treatise on military strategy, known as “The Art of War” in English, which revolutionized military strategy throughout the Far East. It is rumored that Sun-Tzu managed to convince the King of that era that he knew how to train soldiers and proceeded to demonstrate by training the King's concubines. One reason "The Art of War" has become so famous is that Asia is becoming an economic powerhouse. By understanding the concepts given, businessmen can better understand the way businesses are managed in countries such as China, Japan and Korea.[13] Furthermore, Sun Tzu's work is shorter and uses less jargon than the works of other strategists such as Clausewitz.[13]

Carl Von ClausewitzEdit

Carl Von Clausewitz (1780-1831)[14] was a Prussian military theorist and strategist who was known for his originality in terms of ideas, influenced mainly by the Napoleonic war.[14] Clausewitz most famous work was called “On War,” however it was not finished and was published posthumously.[15]

Winston ChurchillEdit

Sir Winston S Churchill

Sir Winston Churchill (1874-1965)[16] was the prime minister of the United Kingdom and was in office from 1940 to 1945 and 1951 to 1955.[17] Churchill was known for his leadership role during World War II.[18] However, there were many controversial incidents, which resulted in Churchill's reputation as a strategist to waver between being known as a savior and a scapegoat.[19] The battle of Gallipoli, which started on April 25, 1915[20] was one of the major setbacks in Churchill's military career, having pressed on the battle of Gallipoli resulted in the casualty of over 200,000[21] allied soldiers.

Napoleon BonaparteEdit

Napoleon Bonaparte (August 15, 1769 – May 5, 1821) was a military general who later established the French empire in 1804[22] becoming emperor as well. Napoleon was known to be the pioneer during the French revolution. Bonaparte was in charge of leading the French army to victory during the Battle of Marengo fought on the 14th of June 1800.[23] His strategic thinking and plans allowed the French to win despite having less in numbers and resources.

See alsoEdit


  1. ^ a b Mintzberg, Henry and, Quinn, James Brian (1996). The Strategy Process:Concepts, Contexts, Cases. Prentice Hall. ISBN 978-0-132-340304.
  2. ^ Lindinger, H., (1991), Ulm Design: The Morality of Objects, Cambridge: The MIT Press.
  3. ^ Gorb, P., (1990) Design Management, London: Phaidon Press
  4. ^ ”Design Management”, Papers from the London Business School, London: Architecture & Technology Press, 1990.
  5. ^ Chung, K.; Freeze, K., “Design Strategy at Samsung Electronics: Becoming a Top-Tier Company″, Design Management Institute Case Study - Harvard Business School Publishing, 2008.
  6. ^ Mataruna, L.; DaCosta, L.P. ,“Video-Scout Methods in Sports", The Brazilian Judo Methods - Case Study - Gama Filho University, 2010.
  7. ^ Measuring the MBTI... And Coming Up Short by David J. Pittenger [online] [Accessed 22 Sep 2020]
  8. ^, (2014). MBTI® Personality Type: Overview of INTJ, The "Strategist" -. [online] Available at: [Accessed 26 Oct. 2014].
  9. ^ Kvint, Vladimir ( 2016 ). Strategy for the Global Market. Routledge, p. 43.
  10. ^, (2014). INTJ Personality Types In-Depth. [online] Available at: [Accessed 26 Oct. 2014].
  11. ^ a b c d e f g, (2014). INTJ careers (based on research). [online] Available at: [Accessed 26 Oct. 2014].
  12. ^ Modleski, Matthew (1 May 2011). The American Dream and What We Must Do to Secure Our Children's Dreams. Dog Ear Publishing. pp. 87–. ISBN 978-1-4575-0366-5.
  13. ^ a b, (2003). BBC - h2g2 - 'The Art of War' by Sun Tzu - A1124722. [online] Available at: [Accessed 26 Oct. 2014].
  14. ^ a b, (2012). Clausewitz, Karl von | [online] Available at: [Accessed 26 Oct. 2014].
  15. ^ Encyclopædia Britannica, (2013). Carl von Clausewitz (Prussian general). [online] Available at: [Accessed 26 Oct. 2014].
  16. ^, (2014). BBC - History - Winston Churchill (pictures, video, facts & news). [online] Available at: [Accessed 26 Oct. 2014].
  17. ^, (2014). [online] Available at: [Accessed 31 Oct. 2014].
  18. ^ John H. Maurer (4 April 2014). Churchill and the Strategic Dilemmas Before the World Wars: Essays in Honor of Michael I. Handel. Routledge. pp. 1–. ISBN 978-1-135-29498-4.
  19. ^ Baxter, Colin F. “Winston Churchill: Military Strategist?” Military Affairs 47.1 (1983): 7-10. Web. 19 Oct 2010.
  20. ^, (2014). Winston Churchill's World War Disaster. [online] Available at: [Accessed 26 Oct. 2014].
  21. ^, (2011). Gallipoli. [online] Available at: [Accessed 26 Oct. 2014].
  22. ^, (2001). Napoleon crowned emperor — This Day in History — 12/2/1804. [online] Available at: [Accessed 26 Oct. 2014].
  23. ^ Encyclopædia Britannica, (2014). Battle of Marengo (European history). [online] Available at: Marengo [Accessed 26 Oct. 2014].