Stein IAS
Stein IAS is a global advertising and marketing agency.[1]
| Industry | advertising and marketing agency |
|---|---|
Key people | Joseph Kahn (Director, 2006) |
In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel.[2]
Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full-service integrated marketing services agency. As its name suggests, it was started by two copywriters and worked with clients in the publishing and technology industries. Rogan Studios had a strong creative focus on media and travel/hospitality.
In 1984 the two companies merged to form Stein Killpatrick + Rogan with such clients as McGraw Hill, The Sporting News, etc. With the departure of Bill Killpatrick, the agency's name was changed to Stein Rogan + Partners in 1987.
In 1999, the agency was acquired by True North Communications, which in 2001, was itself acquired by the Interpublic Group of Agencies.
Cofounder and partner, Mark Rogan, left Stein Rogan in May 2001. He opened his own agency in 2006, Teaglebee Digital. Teaglebee focuses on attraction-based, inbound marketing for its telecommunication, health care and B2B clients.
In 2008, CEO Tom Stein was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in New York. The CEBA Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.[3]
In 2011, Stein Rogan + Partners rebranded as Stein + Partners Brand Activation - reflecting a change in leadership and brand strategy.
In 2013, the agency merged with IAS B2B Marketing of Europe and thus became the global Stein IAS.
AwardsEdit
- 2011: Named BtoB Magazine's #1 Agency of the Year[4]
- 2010: Named Agency of the Year by the Business Marketing Association and designation as a Top Agency of the Year by BtoB Magazine[5]
- 2008: Named one of Top 3 BtoB Magazine's Small Agency of the Year
- 2007: Named one of Top 3 BtoB Magazine's Small Agency of the Year[6]
- 2006: SR+P featured in BtoB Magazine's "Integrated Marketing Success Stories" [7]
- 2005: SR+P honored as Top Small Agency of the Year by BtoB Magazine[8]
ReferencesEdit
- ^ "CARS.COM: $26 MILLION AD CAMPAIGN". Editor & Publisher. September 4, 1998.
- ^ "Brand New Day". YouTube. Aug 15, 2007.
- ^ "2008 CEBA Hall of Fame Recipients". American Business Media. Sep 16, 2008.
- ^ "Stein Rogan + Partners Named #1 AD Agency By BtoB Magazine". Stein + Partners Brand Activation. March 14, 2011.
- ^ "Business Marketing Association Names Stein Rogan + Partners 2010 Agency Of The Year". The Street. June 3, 2010.
- ^ "Discovery Campaign Teaches Parents About Homework Help Site". DM News. April 10, 2006.
- ^ "Integrated Marketing Success Stories: Mimeo.com". DM News. Nov 7, 2005.
- ^ "Stein Rogan + Partners; Small Agencies: Winner". B to B -. March 14, 2005. Archived from the original on September 4, 2012.