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Starwood Hotels and Resorts Worldwide, LLC is a subsidiary of Marriott International. Prior to its merger with Bethesda, Maryland–based Marriott, it was an American hotel and leisure company headquartered in Stamford, Connecticut.[7][8]

Starwood Hotels and Resorts Worldwide, LLC
Founded1969 as a REIT
1980 as a corporation[1]
HeadquartersStamford, Connecticut, U.S.
ProductsHotels, resorts
BrandsSt. Regis
The Luxury Collection
W Hotels
Le Meridien
Tribute Portfolio
Design Hotels
Four Points
  • Decrease US$6.115 billion (2013) [2]
  • Increase US$6.321 billion (2012) [2]
  • Increase US$925 million (2013) [2]
  • Increase US$912 million (2012) [2]
  • Increase US$635 million (2013) [2]
  • Increase US$562 million (2012) [2]
Total assets
  • Decrease US$8.762 billion (2013) [3]
  • Decrease US$8.855 billion (2012) [2]
Total equity
  • Increase US$3.363 billion (2013) [3]
  • Increase US$3.142 billion (2012) [2]
Number of employees
181,400 (2013)[4]
ParentMarriott International
Footnotes / references
Former Starwood logo


It was one of the world's largest hotel companies that owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its 11 owned brands. As of 1 December 2014, Starwood Hotels and Resorts owned, managed, or franchised over 1,200 properties employing over 180,400 people, of whom approximately 26% were employed in the United States.[9]

On November 16, 2015, Marriott International announced that it would purchase Starwood Hotels and Resorts for $13.6 billion, creating the world's largest hotel chain once the deal closed.[10][11] The merger was finalized on September 23, 2016, after gaining the final approval from the American authorities.[12] After the acquisition by Marriott was approved, the Starwood Preferred Guest program announced that it would provide reciprocal benefits with Marriott's guest reward program. The two programs were merged under a single brand on August 18, 2018.[13][14]

On November 30, 2018, Marriot International disclosed that its Starwood Hotel brand had been subject to a security breach. After the disclosure, New York Attorney General Barbara Underwood announced an investigation into the data breach.[15]



Westin Hotels and Resorts is Starwood's largest upscale hotels and resorts brand. It was the oldest brand within Starwood, founded as Western Hotels in 1930, renamed Western International Hotels in 1963, and then Westin Hotels in 1981. The chain was bought by Starwood in 1994.


Sheraton is Starwood's flagship brand, providing luxury hotel and resort accommodation. It began operating in 1937 and was sold to Starwood in 1998 by .ITT Inc . Also under the Sheraton brand are seven vacation ownership properties.

The Luxury CollectionEdit

The Luxury Collection brand began on January 13, 1992, when ITC Sheraton designated 28 of its premier hotels and 33 of the Sheraton Towers, the luxury "hotel-within-a-hotel" facilities located within Sheraton's largest and most exclusive hotels, as the ITT Sheraton Luxury Collection.[16] The flagship of the division was The St Regis in New York City.

The division expanded enormously two years later, in February 1994, when ITT Sheraton purchased a controlling interest in CIGA (Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company), an Italian international hotel chain which owned a number of luxury properties across Europe.[17] The majority of the CIGA hotels were folded into the ITT Sheraton Luxury Collection. Both ITT Sheraton and later Starwood kept CIGA's original logo (the four horses of St. Mark) for The Luxury Collection brand logo until 2010; each Luxury Collection hotel now uses its own logo. After Starwood bought Sheraton, they established a separate brand identity for The Luxury Collection and expanded it. Many hotels in The Luxury Collection are smaller establishments in converted palaces or other historically/culturally significant buildings; others are restored historic hotels.

Some hotels in The Luxury Collection, which were originally part of the ITT Sheraton Luxury Collection, kept their Sheraton name when the Luxury division was spun off as a completely separate brand under Starwood. Most have been renamed over the last few years, there are only three such hotels remaining today, operating with the name Sheraton, but not technically part of Sheraton - Sheraton Addis (Addis Ababa, Ethiopia), Sheraton Grande Sukhumvit (Bangkok, Thailand), and Sheraton Kuwait Hotel (Kuwait City, Kuwait).

A part of the Collection, the Royal Penthouse Suite, at Hotel President Wilson in Geneva, billed at US$65,000 per night, is listed at number 1 on the World's 15 Most Expensive Hotel Suites list compiled by CNN Go in 2012.[18]

Four Points by SheratonEdit

Launched in 1995 under the Sheraton Group's brand, this brand is a set of mid-range hotels that replaced the Sheraton Inn sub-brand of Sheraton.

W HotelsEdit

W Hotels is Starwood's luxury lifestyle brand, generally marketed towards a younger crowd. It was launched in 1998 with the W New York, a conversion of the old Doral Inn hotel at 541 Lexington Avenue in Manhattan and the brand has since expanded with over fifty hotels and resorts around the world.

Though the hotels vary from newly built flagship properties to more modest conversions of previous hotels, they have a common theme of spare, minimalist modern decor and hip, informal names for categories of rooms and public areas. For example, the lobbies of all the hotels are known as the "Living Room". W Hotels attempt to include the letter "W" wherever possible - the swimming pool is known as "Wet" and the laundry bag in every room is known as “Wash”. W Hotels are known for their trademarked “Whatever/Whenever” service philosophy and pioneered the now popular “lifestyle” hotels.

St. RegisEdit

St. Regis is Starwood's main luxury brand, launched in 1999. It is named for The St. Regis Hotel in New York City, which was built in 1904 in Manhattan at 5th Avenue and 55th Street by John Jacob Astor IV, who also founded the Astoria Hotel (which later became the Waldorf-Astoria Hotel) and who died in 1912 on the RMS Titanic. In the 1930s, head bartender Fernand Petiot introduced the Bloody Mary cocktail. The St. Regis was a Sheraton from 1966 on, and following a lavish restoration from 1985 to 1991, it was part of the ITT Sheraton Luxury division before it became the cornerstone and flagship of Starwood's new brand. The brand is currently present on four continents, with a total pipeline of 57 operating and signed hotels as of April 2016.

Le MéridienEdit

Le Méridien was founded by Air France in 1972 and was sold to Starwood in 2005, by which point it was based in the UK. It has a total of 137 properties operating or in the pipeline worldwide, with its first property being Le Méridien Etoile in Paris, France. Le Méridien is positioned as an upper-upscale brand in the Starwood hierarchy and offers properties with an edge towards art, design and local destination, with each hotel customized to its respective location with the intent of "unlocking destinations" for guests. Certain locations offer guests complimentary access to art galleries and museums through collaborations and partnerships. Le Méridien has a partnership with the Italian coffee roasting company Illy, serving and promoting Illy-branded coffee and products throughout its hotels around the world.


Aloft, was launched in 2005 as Aloft, a Vision of W Hotels, in a relationship with W similar to Four Points by Sheraton and its 'brand parent', Sheraton. Aloft is a mid-scale, urban-style business/boutique hotel brand.


Announced in 2006, and originally known as Element by Westin, this is Starwood's first brand of hotels intended to be environmentally friendly. The designs include energy and water efficient features.[19] The first Element hotel opened in Lexington, Massachusetts in July 2008.[20] Element hotels are built eco-friendly from the ground up, from the floors made of recycled materials to energy-efficient lighting and plumbing fixtures. In 2013 the first Canadian location opened in Vaughan, Ontario. In September 2014 the first German location opened in Frankfurt. In 2017 the first South East Asian location opened in Kuala Lumpur, Malaysia

Tribute PortfolioEdit

Launched in April 2015, Tribute Portfolio is a collection of independent upscale to upper upscale hotels within the Marriott International portfolio of brands. [21] As of May 2019, there were 33 Tribute Portfolio hotels operating globally with over 45 hotels in the pipeline.

In April 2018, Marriott began a pilot program offering vacation rentals under the Tribute Portfolio brand.[22] As part of the test, the company partnered with Hostmaker to add 200 homes in London to the service.[23] This pilot ended when Marriott launched Homes & Villas by Marriott International in April 2019.

Design HotelsEdit

Berlin-based Design Hotels provides hospitality services to a network of nearly 300 independently owned and operated hotels. Starwood has been a majority investor in Design Hotels since 2011.[24] In October 2015, Starwood announced that it would add Design Hotels to its brand portfolio.[25] Member hotels of the Design Hotels collection have the option to join the Starwood Preferred Guest loyalty program and gain access to Starwood's sales platform.[26][24]


Starwood has a credit card partnership with American Express, which Starwood's former partnership with MBNA Canada Bank in Canada in 2010.

Starwood Preferred Guest also has a partnership with 32 affiliated airlines allowing guests to redeem their points for flights under the "SPG Flights" program.[27] Furthermore, SPG has a "crossover rewards" program with Delta Air Lines, offering Medallion elite members certain elite benefits at Starwood Group hotels and offering certain Medallion elite benefits to SPG Platinum Preferred Guest members.[28]

According to Starwood Hotels and Resorts' corporate profile, the SPG program has over 21 million members.[9]


See alsoEdit


  1. ^ "Form 10-Q". p. 7. Retrieved 2007-11-12.[permanent dead link]
  2. ^ a b c d e f g h "STARWOOD HOTEL & RESORTS WORLDWIDE, INC 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 24, 2014.
  3. ^ a b "STARWOOD HOTEL & RESORTS WORLDWIDE, INC 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. April 24, 2014.
  4. ^ STARWOOD HOTELS & RESORTS WORLDWIDE, INC.Form 10-K, Securities and Exchange Commission, February 24, 2014
  5. ^ Starwood Hotels & Resorts (HOT) annual SEC income statement filing. Wikinvest. Retrieved 7 February 2011.
  6. ^ Starwood Hotels & Resorts (HOT) annual SEC balance sheet filing. Wikinvest. Retrieved 7 February 2011.
  7. ^ "Investor Overview". Starwood Hotels & Resorts Worldwide. Retrieved April 7, 2013.
  8. ^ "Starwood Hotels & Resorts (HOT) Details". Bloomberg L.P. Retrieved 1 September 2014.
  9. ^ a b "Company Overview". Starwood Hotels and Resorts.
  10. ^ Nycz-Conner, Jennifer (November 16, 2015). "Marriott International to acquire Starwood Hotels & Resorts Worldwide in $12.2 billion deal". Washington Business Journal. Retrieved November 16, 2015.
  11. ^ Nusca, Andrew (May 26, 2017). "Marriott CEO: Here's Why We Did the $13.6 Billion Starwood Deal".
  12. ^ Trejos, Nancy (September 23, 2016). "Marriott, Starwood merger is complete, loyalty programs will reciprocate". USA Today. Retrieved September 24, 2016.
  13. ^ "Marriott, Starwood merger is complete, loyalty programs will reciprocate". USA Today. Retrieved 24 September 2016.
  14. ^ "Points-Obsessed Travelers Are Terrified of Losing Perks". Archived from the original on 2018-08-03. Retrieved 2018-08-03.
  15. ^ Megan Henney (November 30, 2018). "Marriott discloses data breach that could affect up to 500M guests". Fox News. Retrieved November 30, 2018.
  16. ^ [1]
  17. ^ News, Bloomberg. "COMPANY NEWS; ITT's Sheraton Unit in Pact To Buy Ciga Hotels of Italy". Retrieved 15 April 2018.
  18. ^ Arnold, Helen "World's 15 most expensive hotel suites" Archived 2012-11-02 at the Wayback Machine. CNN Go. 25 March 2012. Retrieved 2012-04-11
  19. ^ "ELEMENT Lexington opens its doors". TTG MENA. Archived from the original on January 25, 2009. Retrieved 4 January 2009.
  20. ^ "Opening Day of ELEMENT Lexington Marks the World Premiere of Starwood Hotels' Newest..." (Press release). Starwood Hotels & Resorts Worldwide. 1 July 2008. Retrieved 7 February 2011.
  21. ^ "Starwood Hotels Introduces Tribute Portfolio" (Press release). Starwood Hotels & Resorts Worldwide. April 16, 2015. Retrieved April 17, 2015.
  22. ^ Ting, Deanna (23 April 2018). "Marriott Experiments With Homesharing". Skift. Retrieved 29 April 2018.
  23. ^ Dannen Redman, Laura (23 April 2018). "Marriott Will Now Rent Out Homes and Apartments". Conde Nast Traveller. Retrieved 29 April 2018.
  24. ^ a b "More Access, More Destinations: Starwood Hotels & Resorts Expands Partnership with Design Hotels" (Press release). Starwood. December 1, 2015. Retrieved February 1, 2016.
  25. ^ "New Starwood brand to be partnership with Design Hotels". Travel Weekly. October 30, 2015. Retrieved February 1, 2016.
  26. ^ "Hotel and Tour News: A Lodge in Kenya Evokes 'Out of Africa'". The New York Times. December 23, 2015. Retrieved February 1, 2016.
  27. ^ "SPG Flights". SPG Flights. Archived from the original on 2014-08-06. Retrieved 2014-05-14.
  28. ^ "Crossover Rewards with SPG and Delta SkyMiles". Starwood Hotels & Resorts. Retrieved 2017-01-05.

External linksEdit