Star World Premiere
Star World Premiere is a 24-hour English language television channel owned by Star India and Fox Networks Group Asia Pacific, two fully owned subsidiaries of The Walt Disney Company. The channel primarily airs popular shows from the United States along with United Kingdom to appeal to the English-speaking population of India.
|Picture format||1080i (HDTV)|
|Owner||Star India |
|Sister channels||Star World|
|Launched||24 September 2013|
|Hathway (India)||Channel 376|
|7 Star Digital||Channel 882|
|Asianet Digital TV |
|Channel 858 (HD)|
|Airtel digital TV (India)||Channel 147|
Star World Premiere was launched in India on 24 September 2013. Broadcasting in HD only, the premium ad-free channel was available only by A la carte pay television.
The channel was launched as a companion to Star World, to air the latest seasons of popular English shows in India within 24 hours of their US telecast. As part of the penetrative marketing strategies for the then new channel, premiere episodes of the latest seasons of shows like Glee, Agents of S.H.I.E.L.D, Sleepy Hollow, The Blacklist etc were aired in India a day before their US broadcast.
Star World Premiere was launched in Sri Lanka in 2015, replacing Star Movies HD. The Sri Lankan market was initially considered to be profitable due to the lack of American programming broadcasters in the country, but the channel was later pulled out of the region due to the lack of viewership.
The channel mainly aired shows from the US, along with a few popular British series. A few of these shows were later aired in syndication on Star World.
- Malvania, Urvi (23 September 2013). "Star India set to launch new English GEC, Star World Premiere HD". Business Standard.
- "TV and Radio Sri Lanka". Facebook.