Star Magic

ABS-CBN Center for Communication Arts Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines.[1] Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the film outfits of various film production companies in the Philippines such as Star Cinema, Regal Entertainment, Viva Films, and Black Sheep Productions, as well as other film projects in the country, commercial projects and corporate events.

Star Magic
IndustryMusic & Entertainment
PredecessorsABS-CBN Center for Communication Arts, Inc.
ABS-CBN Talent Center
FoundedMay 12, 1992; 28 years ago (May 12, 1992)
Key people
Freddie M. Garcia
Johnny Manahan
Laurenti Dyogi
ProductsMusic & Entertainment
ServicesTalent Management
ParentABS-CBN Corporation


In April 1992, Freddie Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network.[2] This gave birth to Talent Center. In its early years, the Talent Center's project was Ang TV.

The show auditioned several thousand people and accepted a few dozen into the program. The Talent Center continued its search through the launching vehicle Star Circle in 1995.

In March 2004, the company began a reality TV talent search called Star Circle Quest, which spawned the 'Teen' and 'Kid' editions in its first run, a National Teen Quest on its second season, and finally a Summer Kid Quest on its third and latest season. It formally changed its name from Talent Center to Star Magic in April of that year. The talents of the reality show were put into new shows like Goin' Bulilit and SCQ Reload.

In 2005, most of the former housemates and contestants of Pinoy Big Brother and Pinoy Dream Academy were signed to the company.

In 2006, the company launched the youth oriented show, titled Star Magic Presents which showcases the talent's acting skills. The series ended in 2008 with six seasons.

On June 25, 2011, the company celebrated its 19th anniversary on ASAP Rocks. It also launched the new website and the new music video with the current artists of the company.[3]

In 2012, to celebrate its 20th anniversary, a Star Cinema romantic film was produced starring the agency's brightest stars titled, 24/7 in Love.

In 2017, Star Magic celebrated their 25th Silver Anniversary.

In 2019, Star Magic hosted a Mobile Legends: Bang Bang event with 4 teams of celebrities.[4]

Star Magic artistsEdit


  1. ^ Star Magic celebrates its 17th anniversary
  2. ^ History of Star Magic
  3. ^ Star Magic will celebrate 19 awesome years in ASAP Rocks
  4. ^ "LOOK: Star Magic to host Mobile Legends event". ABS-CBN News. July 27, 2019.

External linksEdit