Stadium Goods is a retailer specialised in the resale of aftermarket sneakers. Based in New York City, it operates a shop and a drop-off center in SoHo, Manhattan[1] as well as an online store.[2] The store sells sneakers and streetwear, including rare and limited edition sneakers.[3]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2015 |
| Headquarters | New York City, United States |
Key people |
|
| Parent | Farfetch |
| Website | www |
History edit
Stadium Goods was founded in 2015 by John McPheters and Jed Stiller, who shared the role of CEO.[4][5] In August 2016, Stadium Goods entered the Chinese market through partnership with Alibaba's Tmall, a platform for businesses to sell brand name goods to consumers based in China.[6] In November 2017, during the Single's Day promotion on Alibaba, Stadium Goods reached $3m in sales during a 24-hour period.[3]
In 2018 the company received backing from LVMH Luxury Ventures, and in January 2019 it was acquired by the London-based online retail company Farfetch for $250m.[2][7]
In 2018, McPheters and Stiller were selected for the Business of Fashion 500 list, the WWD 40 of Tomorrow, and the Footwear News Power 150.[8][9][10]
In December 2019, plans were announced for a second store in the U.S., located in Chicago.[11][12] The store and its associated Intake Center opened with great celebration in October 2020[13][14] and closed fairly quietly in 2023.
In July 2022, Laura Sartor took over as Chief Executive Officer, while Jed Stiller and John McPheters moved into advisory roles.
Concept edit
The company runs a sneaker and streetwear resale marketplace specialising in unworn rare and collectable items as well as game-worn sneakers.[15] It operates a consignment model which means that, unlike peer-to-peer marketplaces, the company authenticates products from resellers before taking orders from customers.[16][17] The model differs from those of many circular fashion retailers in that this step takes place before purchase rather than once a buyer has been found. Sellers don’t list items themselves, but send them to Stadium Goods or drop them off at the company’s stores in New York City for inspection and verification. The brand maintains warehouses where they store their inventory and ship directly as soon as an item has sold.[18]
Stadium Goods were selling branded merchandise like logo t-shirts, hoodies, and socks from the beginning, and in May 2021 they added a second in-house apparel line, STADIUM.[19] Initially a premium capsule collection of 11 high-end basics like a varsity jacket and a rugby sweater, STADIUM is designed by Greig Bennett, founder of Orchard Street clothing and planned to be kept fresh via regular drops and collaborations.[20][21]
Stadium Goodsoffer shipping is delivered quite quickly. In the US, delivery typically takes 3 to 5 working days, but it might take up to 15 working days for foreign orders. Typically, express delivery costs $50 and regular deliveries cost $10.Customers can track their orders whenever they wish using the tracking number that was emailed to them. Stadium goods provide very quick customer support. the customer care team is available for 7days a week and their business hour is from 9 am-6 pm EST Monday to Sunday or 9 am-6 pm GMT Monday to Friday. Even they reply to all customer inquiries within 24 hours. read more here
In popular culture edit
Stadium Goods’ New York store has been the location for numerous episodes of Complex’s web series Sneaker Shopping, including episodes featuring Will Smith and Martin Lawrence,[22] Billie Eilish,[23] Roger Federer,[24] and Alicia Keys.[25] In 2016, the New York store hosted DJ Khaled and thousands of his friends for his “We the Best” pop-up shop.[26] In 2019 Stadium Goods hosted thousands of fans for a pop-up shop from the gamer group FaZe Clan.[27]
Locations edit
References edit
- ^ Bacelar, Liz (2019-09-19). "Stadium Goods: Riding the sneaker culture boom". Current Daily. Retrieved 2020-02-19.
- ^ a b "Farfetch bets on sneakers with $250M Stadium Goods acquisition". TechCrunch. Retrieved 2020-02-19.
- ^ a b Shapiro, Bee (2018-05-12). "How Much Is That Sneaker in the Window?". The New York Times. ISSN 0362-4331. Retrieved 2020-02-19.
- ^ "Stadium Goods co-CEO John McPheters's big idea is still all about sneakers". finance.yahoo.com. Retrieved 2020-02-19.
- ^ Wolf, Cam. "Why a Massive Luxury Retailer Is Betting Big on Sneakers". GQ. Retrieved 2020-02-19.
- ^ "WWD Apparel and Retail CEO Summit 2019 Takeaways China". Jing Daily. 2019-11-01. Retrieved 2020-02-19.
- ^ "How Stadium Goods is preparing for physical retail expansion". Glossy. 2019-10-15. Retrieved 2020-02-19.
- ^ "John McPheters & Jed Stiller is part of the BoF 500". The Business of Fashion. Retrieved 2020-02-19.
- ^ Hughes, Aria (2018-11-29). "40 of Tomorrow: Jed Stiller and John McPheters of Stadium Goods". WWD. Retrieved 2020-02-19.
- ^ Staff, F. N. (2018-10-30). "Footwear News Power List: The Nordstroms, Virgil Abloh, Helena Foulkes + 147 More Big Names". Footwear News. Retrieved 2020-02-19.
- ^ "Stadium Goods Announces Second Location Opening in Chicago". Sole Collector. Retrieved 2020-02-19.
- ^ Anyanwu, Obi (2019-12-03). "Stadium Goods to Open Second Store in Chicago". WWD. Retrieved 2020-02-19.
- ^ Gottsegen, Gordon (December 4, 2019). "Streetwear E-Commerce Startup Stadium Goods Is Opening a Store in Chicago". Built In Chicago. Retrieved 2020-02-19.
- ^ "Stadium Goods' New Store in Chicago Has Officially Opened". Sole Collector.
- ^ "The rarest sample and game-worn Jordan sneakers will be auctioned soon". Input Magazine.
- ^ "Aftermarket Sneaker Phenom Stadium Goods Plans Expansion". Wall Street Journal.
- ^ "How Much Is That Sneaker in the Window?". New York Times.
- ^ "Got Unworn Kicks and Closet Castoffs? Read This Pro's Top Tips Before You Sell Your Merch". Rolling Stone Magazine.
- ^ "Stadium Goods Debuts 'Stadium' Apparel Line". WWD.
- ^ "Cloth Talk: Stadium Goods Designer Greig Bennett". Cassius.
- ^ "STADIUM GOODS LAUNCHES ITS OWN APPAREL BRAND". mr Magazine.
- ^ Will Smith And Martin Lawrence Go Sneaker Shopping With Complex. Complex.
- ^ Billie Eilish Goes Sneaker Shopping With Complex. Complex.
- ^ Roger Federer Goes Sneaker Shopping With Complex. Complex.
- ^ Alicia Keys Goes Sneaker Shopping With Complex. Complex.
- ^ "Thousands Flock To Stadium Goods To Meet DJ Khaled". Footwear News.
- ^ "How the FaZe Pop-Up Store Got Shut Down: An Inside Account". Newsweek.
- ^ "Stadium Goods". The Brag Affair.
- ^ "Stadium Goods Set to Debut a 3,000-Square-Foot Space in NYC's SoHo District". Hypebeast.