Sri Venkateswara Mahatyam

Sri Venkateswara Mahatmyam is 1960 Telugu mythological film, based on Lord Venkateswara Avatar at Tirumala, produced by V. Venkateswarlu under the Padmasri Pictures banner and directed by P. Pullaiah. It stars N. T. Rama Rao, S. Varalakshmi, and Savitri in the lead roles and music composed by Pendyala Nageswara Rao. The film was dubbed into Tamil and released as Srinivasa Kalyanam.

Sri Venkateswara Mahatmyam
Sri Venkateswara Mahatyam (1960).jpg
Theatrical release poster
Directed byP. Pullaiah
Produced byV. Venkateswarlu
Written byAcharya Atreya
(screenplay / dialogues)
Based onAvatar of Lord Venkateswara (Balaji)
StarringN. T. Rama Rao
S. Varalakshmi
Music byPendyala Nageswara Rao
CinematographyP. L. Roy
Edited byK. A. Sriramulu
Padmasri Pictures
Release date
  • 9 January 1960 (1960-01-09)
Running time
180 mins


The film begins with the advent of Kaliyuga, the earth faces threats of all sorts. To reduce its burden, Saptharishis, helmed by Kasyapa Muni perform a Yagna, Narada Maharshi (P. Suribabu) arrives there and asks who the patron deity of the sacrifice is. Unable to answer, the sages send Bhrigu Maharshi (Gummadi) to test Trimurthi's. After testing Lord Siva (Vempati Pedha Satyam) & Brahma (A. V. Subba Rao Jr.), he reaches Vaikuntha when the Lord Vishnu (N. T. Rama Rao) and his consort Lakshmi (S. Varalakshmi) are in a playful mood and ignore Bhrigu. Angered by this, Bhrigu kicks Vishnu on the chest. To pacify the sage, Vishnu held his legs and pressed the eye in his foot the symbol of his egotism, when the sage realizes his folly and apologize to Vishnu. But Lakshmi gets upset and in anger, leaves to the earth. Vishnu also follows her and settles in an anthill without food & water. Taking pity, Brahma & Shiva assumed the forms of a cow & calf to serve him. Lakshmi in guise sells them to the king. Discovering Vishnu on the ant-hill, the cow thus fed him. Meanwhile, at the palace, the cow does not yield any milk, for which the queen chastised the royal cow herder Sarabha (Ramana Reddy) severely. To find out the cause, Sarabha follows the cow secretly and discovers it's deed. Angered Sarabha flung his ax but Vishnu rose from the ant-hill to receive the blow then he curses Sarabha to roam as a ghost until he forms as a deity at that place.

After that, Vishnu reaches to his ardent devotee Vakulamatha’s (Shanta Kumari) ashram, she names him as Srinivasa and he starts staying with her. Once Srinivasa on a hunt chases a wild elephant. In its pursuit, he was led into a garden, where he meets Padmavati (Savitri), daughter of Aakasa Raju (A. V. Subba Rao) and both of them fall in love. After initial hesitation, Aakasa Raju and his wife Dharani Devi (Rushyendramani) agrees to their marriage. For the marriage expenses, Srinivasa takes debt from Kubera and promises to repay the loan with interest till the end of Kaliyuga. After the marriage, Sage Narada informed Lakshmi about the wedding, then fuming, Lakshmi confronts Vishnu. The clash between his two consorts leads Srinivasa, to turn himself into stone form. Padmavathi & Lakshmi also become stone on his either side and Vakula Devi as a garland. Everyone feels happy that the deity is revealed to protect the earth. Generations pass by, Once a devotee called Bhavaji (Chittoor V. Nagaiah) arrives and starts calling the deity as Balaji. But he is not been allowed to watch the Lord. There onwards, every night the Lord himself visits to spend time with him by playing dice. One day, Lord Balaji loses his ornament in the bet. Next day, when the temple doors are opened, people observe the ornament is missing. The King (Rajanala) arrives to conduct an interrogation and Bhavaji explains the truth. But no one believes it, so the King conducts a test to prove his innocence, keeps him in a prison, full of sugar cane inside, and asks him to eat every bit of it before dawn. Lord Venkateswara arrives in the form of an elephant and finishes it within moments. In the morning, the people are surprised to see the miracle. Thereafter, Bhavaji is called by the name Hathiram Bhavaji and the king endorse the temple authority to him. At last, generations go on passing and the number of devotees increases to the temple. Finally, the movie ends by showing the Srivari Brahmotsavam.




Sri Venkateswara Mahatyam
Film score by
ProducerPendyala Nageshwara Rao

Music composed by Pendyala Nageshwara Rao. Music released by Audio Company.

S.No Song Title Lyrics Singers length
1 Jaya Jaya Jaganayaka Malladi Ramakrishna Sastry Chorus 6:51
2 Sridevini Aarudhra S. Varalakshmi 3:17
3 Pavanambayya Narapa Reddy Ghantsala 0:44
4 Kannula Narapa Reddy Madhavapeddi Satyam 0:40
5 Namo Narayanaya Narapa Reddy Madhavapeddi Satyam 0:23
6 Chilipi Chestala Narapa Reddy Ghantasala 0:45
7 Anyuledutanu Narapa Reddy P. Suri Babu 0:39
8 Ee Neradarana Narapa Reddy S. Varalakshmi 0:47
9 Varala Beramayya Acharya Atreya S. Varalakshmi 3:02
10 Chilako Chikkave Acharya Atreya Pithapuram, Swarnalatha 2:09
11 Gopaala Nandha Gopaala Acharya Atreya P. Santha Kumari 3:49
12 Ontivaadu Narapa Reddy Ghantasala 0:40
13 Naa Kutiramandu Narapa Reddy P. Santha Kumari 0:52
14 Giliginthalu Acharya Atreya P. Susheela, S. Janaki, Vaidehi 5:24
15 Evaro Atadevaro Acharya Atreya Ghantasala, P. Susheela 4:14
16 Chiru Chiru Nagavula Acharya Atreya P. Santha Kumari, Swarnalatha 3:21
17 Chinnari O Chiluka Acharya Atreya P. Susheela 3:13
18 Kalyana Vaibhavam Acharya Atreya P. Leela, Jikki 5:27
19 Sakala Kalyanabhusha Narapa Reddy Madhavapeddi Satyam 0:37
20 Velliraa Maathalli Acharya Atreya P. Leela, Vaidehi 5:10
21 Kalaga Kammanikalaga Acharya Atreya Ghantasala, P. Susheela 3:25
22 Kalayo Narapa Reddy P. Susheela 0:39
23 Ee Srinivasudu Narapa Reddy P. Suri Babu 1:46
24 Lakshmi Nivasa Suprabhatam Ghantasala 0:49
25 Vega Raava Acharya Atreya Madhavapeddi Satyam 2:44
26 Pahihare Acharya Atreya Madhavapeddi Satyam 1:21
27 Padave Podamu Gouri Acharya Atreya Madhavapeddi Satyam 1:34
28 Sesha Saila Vaasa Acharya Atreya Ghantasala 3:03

Box office and ImpactEdit

It released with 20 prints and had a 100-day run in 16 centers and 175 days in Hyderabad and Vijayawada centers.[1][2]

The deification of Rama Rao began and his residence in Madras became a shrine for pilgrims, who would visit him after a trip to Tirupati. NTR fans used to wait in long queues outside his house for a darshan of their `living-god'. They used to apprise him of their problems back home in their villages and he listened to them patiently before rushing to the studio in the morning.[3][4]

1939 filmEdit

Sri Venkateswara Mahatmyam, titled as Balaji,[5] was first made by P. Pullaiah under the Famous Films banner in 1939. C. S. R. Anjaneyulu acted as Balaji and Santha Kumari as Padmavathi in the lead roles. The movie was among the successes of the early days of Pullaiah and Shanthakumari's married life.


External linksEdit