Open main menu, officially Chris Creamer's, is a Canadian-based website devoted to the display and study of sports logos and their associated uses in media. The site was founded in 1997 with an initial focus on the major sports leagues in the United States and Canada and their individual teams, but has since grown to include a number of additional related features. Historical and commemorative logos and uniforms are included for teams and leagues, along with those for collegiate athletic programs and conferences, minor leagues, and international leagues. The site also hosts a discussion forum with nearly 40,000 registered users as of 2019, and posts regular news updates related to logos and team uniforms.

Chris Creamer's
SportsLogosnet 1.png
Type of site
News, informational, online community
OwnerChris Creamer
Alexa rankPositive decrease 30,991 (As of 25 February 2019)[1]
RegistrationOptional; required for participation in forums
Launched1997; 22 years ago (1997)


The site was founded by Chris Creamer in 1997, then a 14-year-old living in Oshawa, Ontario. He created it as a personal website to share his interest in sports logos. His family had gotten home Internet service the year before and he had previously set up an earlier personal site that covered a broader range of interests. It was at the recommendation of his father that he focus on one particular interest, so he chose sports logos. The website, which was hosted for many years on free servers like Angelfire, GeoCities, and using inline linking to images of the logos, was eventually able to move to its own hosting space through donations.[2]

The initial focus of the website was exclusively sports logos, both current and historical, from the major professional sports leagues in the United States and Canada and was intended simply as a personal interest website.[3] Being based in Canada, the site first featured logos from the Canadian Football League (CFL) and the National Hockey League (NHL). Over time, logos were added from other North American sports leagues from Major League Baseball (MLB), the National Football League (NFL), and the National Basketball Association (NBA) to lesser known leagues like the American Basketball League. The site has grown to include logos from a number of additional professional and collegiate leagues, conferences, and organizations both in and outside of North America such the National Collegiate Athletic Association (NCAA), FIFA, the Olympic Games, and NASCAR. Uniform images—historic, current, and commemorative—were later added for many of the sports, particularly the North American major professional leagues.[2]

Discussion forums were added as early as 1999 and have since grown to include nearly 40,000 registered users as of 2019. Regular news updates related to logos and uniforms were added around 2012, along with a social media presence on Facebook, Twitter, Instagram, and YouTube. By late 2015, had nearly 35,000 logo images hosted on the site and generated approximately 100 million hits per year.[2][4] Both Creamer and the site are regularly referenced for logo and uniform-related news and imagery from a variety of media sources, including, the Toronto Star,, and[5][6][7][8] As part of the redesign of the Sports Reference websites in 2016, an agreement was reached to use copies of the logo files on their various sites and pages, such as and[9]


  1. ^ " Site Info". Alexa Internet.
  2. ^ a b c Lukas, Pauk (March 22, 2013). "Uni Watch Profiles: Chris Creamer". Retrieved February 25, 2019.
  3. ^ Clinton, Jared (November 28, 2015). "How Chris Creamer and Chris Smith became the NHL's jersey insiders". The Hockey News. Retrieved February 25, 2019.
  4. ^ McNair, Brian (December 22, 2015). "Toronto Maple Leafs logo news spreads from Port Perry man cave of Chris Creamer". Port Perry Star. Retrieved February 25, 2019.
  5. ^ Creamer, Chris (June 17, 2017). "Greatest NHL logos of all time". Retrieved February 25, 2019.
  6. ^ Armstrong, Laura (December 14, 2015). "Maple Leafs need to be careful with changing logo". Toronto Star. Retrieved February 25, 2019.
  7. ^ Lynch, Andrew (December 28, 2016). "Every NBA team's best logo of all time (and their worst, too)". Retrieved February 25, 2019.
  8. ^ Perry, Dayn (April 23, 2015). "Courageously ranking each MLB team's home uniforms from 1-30". Retrieved February 25, 2019.
  9. ^ "Redesign: Team and League Logos Courtesy". Sports Reference. March 23, 2017. Retrieved February 25, 2019.

External linksEdit