However, as e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. [[Bloggers]] and members of different online community [[Internet forum|forums]] can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.
Affiliates can also be referred as [[publishers]].
Affiliate marketers don't necessarily have to be affiliate marketers specifically. Sometimes such marketers can
actually be the e-commerce web site that actually sells the products and services. The advantage of this method of marketing is that it cuts out the middleman but it does require the affiliates to have a high degree of trust in the software and people behind the e-commerce web site in question.
== See also ==