[[Affiliate marketing]] typically refers to an electronic commerce version of the traditional agent/referral fee sales channel concept. An '''e-commerce affiliate''' is a [[website]] which links back to an [[e-commerce]] site such as [[Amazon.com]].
However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. [[Bloggers]] and members of different online community [[Internet forum|forums]] can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.